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Small Scissors

Maybe

Returns run at only 0.3% of orders. But prices span $1.17–$10.00, mostly outside the sweet spot, so Small Scissors is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£94K/yr173K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
48%top-5 click share · 31 brands · 84 sellers

Flapen Score

Small Scissors against its category

The dotted line is the Health & Personal Care average. Past it, Small Scissors is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Scissors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Scissors 173K times last year and spent an estimated £94K. The top 5 brands take 57% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
11.7%
Market size, estimated
£94Ka year
Peak month
February1.2× the quietest month
Top search term
small scissors81K searches a year

02 · Price

A sale here is worth £4.64.

Listings sell for £4.64 on average, from £1.17 to £10.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £4.64 that is £1K to £2K a year per listing.

Average price
£4.64under the $15 to $100 sweet spot
Price range
£1.17–£10.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #157 within Shaving & Hair Removal. It carries 1,217 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#157in Shaving & Hair Removal
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,217per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Small Scissors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

84

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

48%

Top 20: 85%

Open market

38%

  • KUONIIY17%
  • Asdirne16%
  • DIVINA VITAE9%
  • SIYUPU8%
  • Beaditive8%
  • HALO FORGE5%

Demand

Small Scissors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Small Scissors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small scissors81K/yr
  • scissors small29K/yr
  • mini scissors25K/yr
  • small scissors sharp12K/yr
  • small sharp scissors9K/yr
  • small scissors all purpose5K/yr
  • precision scissors5K/yr
  • small kitchen scissors4K/yr
  • little scissors3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Scissors

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.11

Not fit for purpose

These are small

I do find the thumb hole a bit too small

Quality-Overall11%−0.01

Crap item

Not good quality

I cannot believe how poor they are

Sharpness11%

They were not sharp to the tip

Small sharp scissors

Not sharp

Strength6%−0.04

Handy little scissors although a bit flimsy

Weak

dont look very strong

Grip4%−0.01

Grip not that good

Impossible to hold in my fingers

Love

Quality-Overall18%−0.01

To start with they seem very well made

Brilliant quality

Good quality great value for money handy little set

Value For Money17%+1.58

Great value for money

Good value for money

Good Value

Sharpness12%

Sharp Scissors

Super sharp

the blade protector keeps your sharp points safe

Advertised Vs Actual Product10%+1.26

As advertised

Better than expected

Exactly as described

Size-Overall7%−0.11

these fit the bill

are not too small

it is small enough to fit into my toiletries bag for holidays etc

Return

0.3% Return rate 60% Fixable by listing

Size-Overall49%▄▄▆▅▅█

Not fit for purpose

These are small

I do find the thumb hole a bit too small

Quality-Overall10%▃▅▄▇█▅

Crap item

Not good quality

I cannot believe how poor they are

Material Quality5%▁▄▆▄▅█
Functionality-Overall5%█▂▁▂▂▁

Scissors not working

Defective Material/Parts5%▆▄▃▄█▁

FAQ

Common Small Scissors questions

Answered from the same tracked data.