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Small Protein Shaker

Fail

Shoppers spend only $35K a year here, so Small Protein Shaker is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£35K/yr110K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
50%top-5 click share · 22 brands · 45 sellers

Flapen Score

Small Protein Shaker against its category

The dotted line is the Health & Personal Care average. Past it, Small Protein Shaker is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Protein Shaker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Protein Shaker 110K times last year and spent an estimated £35K. The top 5 brands take 63% of clicks. Demand peaks in Feb–Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
5.1%
Market size, estimated
£35Ka year
Peak month
February2.3× the quietest month
Top search term
400ml protein shaker31K searches a year

02 · Price

A sale here is worth £6.22.

Listings sell for £6.22 on average, from £2.84 to £18.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.22 that is £622 to £2K a year per listing.

Average price
£6.22under the $15 to $100 sweet spot
Price range
£2.84–£18.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£622–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #57 within Diet & Nutrition. It carries 1,721 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#57in Diet & Nutrition
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,721per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Small Protein Shaker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

45

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

50%

Top 20: 92%

Open market

32%

  • Alaoo16%
  • DDSHUN16%
  • SUJIBHI14%
  • Myprotein9%
  • AOGOE7%
  • VELOMIX6%

Demand

Small Protein Shaker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.3×

Search terms

Top Small Protein Shaker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 400ml protein shaker31K/yr
  • small protein shaker24K/yr
  • protein shaker small10K/yr
  • small shaker bottle10K/yr
  • protein shaker 400ml8K/yr
  • mini protein shaker6K/yr
  • small protein shaker bottle 250ml6K/yr
  • mini shaker bottle4K/yr
  • 300ml shaker bottle3K/yr
  • small shaker4K/yr

Reviews and returns

What reviews say buyers love and hate about Small Protein Shaker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof34%

Leaks

Not leakproof

Leaked EVERYWHERE

Quality-Overall9%+1.75

Cheap

Cheap quality

Average quality

Size-Overall9%+0.50

larger than I thought though

So small

The mixer is too small

Value For Money5%+0.67

Waste of money

I'd just say maybe somewhat overpriced

But all these bottles seem overpriced

Durability4%−0.02

Breaks easily

Breaks or is super hard to clean after a few months

started using last week today the holder broke

Love

Quality-Overall23%+1.75

Excellent product

The build quality feels solid

Great build quality

Value For Money15%+0.67

Good value

Good value for money

Worth the money

Size-Overall12%+0.50

Great size

Nice and small

Handy size

Leak-Proof12%

Does not leak

No leaks

Leak proof

Advertised Vs Actual Product7%+0.51

As advertised

As described

Performs as per advertised

Return

0.1% Return rate 39% Fixable by listing

Leak-Proof34%█▇██▅▆

Leaks

Not leakproof

Leaked EVERYWHERE

Size-Overall32%▅▇▃▆█▅

larger than I thought though

So small

The mixer is too small

Quality-Overall10%▇▁█▇▃▇

Cheap

Cheap quality

Average quality

Defective Material/Parts5%▁▆▅▁█▁
Ease Of Use3%▁▄█▁▁▁

Also the caps over the drinking spout is quite tough to pull off

I really struggle to open it

Difficult to open/close

FAQ

Common Small Protein Shaker questions

Answered from the same tracked data.