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Small Ice Packs

Maybe

Returns run at only 0.2% of orders. But prices span $2.51–$14.23, mostly outside the sweet spot, so Small Ice Packs is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£32K/yr59K searches / yr
90-day growth
+177.6%search demand this quarter
Competition
55%top-5 click share · 20 brands · 22 sellers

Flapen Score

Small Ice Packs against its category

The dotted line is the Health & Personal Care average. Past it, Small Ice Packs is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Ice Packs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Ice Packs 59K times last year and spent an estimated £32K. The top 5 brands take 58% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +177.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+177.6%
Conversion, latest week
9.3%
Market size, estimated
£32Ka year
Top search term
small ice packs27K searches a year

02 · Price

A sale here is worth £5.88.

Listings sell for £5.88 on average, from £2.51 to £14.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £5.88 that is £588 to £1K a year per listing.

Average price
£5.88under the $15 to $100 sweet spot
Price range
£2.51–£14.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£588–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #71 within Hot & Cold Therapies. It carries 2,393 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
6.9%
Average rank
#71in Hot & Cold Therapies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,393per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Small Ice Packs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

22

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

37%

  • KEPLIN19%
  • RAM ONLINE18%
  • umorismo8%
  • G4GADGET7%
  • Comfytemp6%
  • Polar Gear5%

Search terms

Top Small Ice Packs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small ice packs27K/yr
  • mini ice packs23K/yr
  • small ice pack6K/yr
  • mini ice pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Ice Packs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%−0.09

Bought these thinking they would fit in the Mounjaro box. they didn't, but still a good buy

Quite small

Very small ice blocks

Leak-Proof13%

Leaked

They leak

Leak on arrival

Durability10%−0.05

Burst after 5 weeks of minimal use

Poor Durability

useless after a few minutes of use

Heating7%−0.06

Not heat compatible

Hopeless for heat treatment

Didn't stay frozen for long in the recent heatwave

Quality-Overall5%+0.48

Cheap and fine

Not The Best

Poor quality

Love

Size-Overall22%−0.09

Great fit

handy little size

true to size

Value For Money16%+1.15

Great Value

Good for the price

Worth the money

Advertised Vs Actual Product11%+0.93

Exactly what you need

Works just as well every time

Exactly as described

Quality-Overall8%+0.48

They look well made

Excellent product

I found they work very well

Ease Of Use7%+0.49

very handy

Easy to use

Easy to manipulate

Return

0.2% Return rate 74% Fixable by listing

Size-Overall66%▆██▅▇▇

Bought these thinking they would fit in the Mounjaro box. they didn't, but still a good buy

Quite small

Very small ice blocks

Leak-Proof11%▇▄█▇▆▅

Leaked

They leak

Leak on arrival

Functionality-Overall3%█▁▅▁▁▃

Does not work

Advertised Vs Actual Product3%▁▁▁█▄█
Weight Heavy2%▁▁▁▁▁█

FAQ

Common Small Ice Packs questions

Answered from the same tracked data.