Small Electric Blanket

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -56.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months

40K

Growth, 90 days vs prior 90

-56.1%

Conversion, latest week

2.7%

Market size, estimated

£19Ka year

Peak month

December25.7× the quietest month

Top search term

small heated blanket16K searches a year

Listings sell for £17.42 on average, from £11.12 to £28.53. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £17.42 that is £0 to £2K a year per listing.

Average price

£17.42inside the $15 to $100 sweet spot

Price range

£11.12–£28.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

3.0%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.2% of listings are out of stock. The average listing ranks #104 within Hot & Cold Therapies. It carries 2,500 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

24.2%

Average rank

#104in Hot & Cold Therapies

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,500per listing

Listings tracked

22

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months