Small Electric Blanket
FailDemand is soft, at -56.1% this quarter, so Small Electric Blanket is a Fail.
- Flapen Score
- 38 / 100Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 4838
- Market size
- £19K/yr40K searches / yr
- 90-day growth
- -56.1%search demand this quarter
- Competition
- 64%top-5 click share · 20 brands · 40 sellers
Flapen Score
Small Electric Blanket against its category
The dotted line is the Health & Personal Care average. Past it, Small Electric Blanket is stronger. Inside it, weaker.
Market
The Small Electric Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Electric Blanket 40K times last year and spent an estimated £19K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -56.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -56.1%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £19Ka year
- Peak month
- December25.7× the quietest month
- Top search term
- small heated blanket16K searches a year
02 · Price
A sale here is worth £17.42.
Listings sell for £17.42 on average, from £11.12 to £28.53. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £17.42 that is £0 to £2K a year per listing.
- Average price
- £17.42inside the $15 to $100 sweet spot
- Price range
- £11.12–£28.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.2% of listings are out of stock. The average listing ranks #104 within Hot & Cold Therapies. It carries 2,500 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 24.2%
- Average rank
- #104in Hot & Cold Therapies
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,500per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Small Electric Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heating pad Electric Heat Pad for Back Neck Shoulders Heat Pad with 6 Levels Heating 4 Time Settings
- Price
- £15.38
- Rating
- 4.5/5
- Reviews
- 1,504
- Age
- 3y ago
Heating pad Electric Heat Pad with Automatic Switch-Off and 6 Temperature Levels Heating pad for Back Neck Shoulder Belly Heating Technology - Machine Washable (Dark Gray 12 x 24)
- Price
- £17.20
- Rating
- 4.4/5
- Reviews
- 4,562
- Age
- 4y ago
DIZA100 Heating Pad with Auto Shut Off Fast Heating Technology Machine Washable Soft Flannel Safe Electric Heat Pad for Body Relaxation
- Price
- £13.68
- Rating
- 4.4/5
- Reviews
- 1,791
- Age
- 1y ago
Keplin Electric Heating Pad for Back & Shoulder - 60x30cm -Super Cosy Flannel 9 Heat Settings & Overheat Protection 3 Timer Modes (30/60/90 mins) Washable Cover & Remote Display - Grey (Small)
- Price
- £11.70
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 10mo ago
XGWML Office Cover Leg Blanket Thick Warm Lazy Shawl Lunch Break Cloak Napping Small Blanket (grey)
- Price
- £15.29
- Rating
- 4.3/5
- Reviews
- 124
- Age
- 6y ago
Trending
90-day click momentum
Heating pad Electric Heat Pad-Automatic Switch-Off with 9 Heating Temperature Levels Heating pad for Back Neck Shoulder Joint Pain Relief Machine Washable. 30x60cm
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 8mo ago
Keplin Electric Heating Pad for Back & Shoulder - 60x30cm -Super Cosy Flannel 9 Heat Settings & Overheat Protection 3 Timer Modes (30/60/90 mins) Washable Cover & Remote Display - Grey (Small)
- Price
- £11.70
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 10mo ago
REWIAR USB Heated Shawl Blanket Electric 3 Settings Wearable Throw Soft and Cozy for Home & Office Use Buttons Design 150 x 85cm (Blanket.)
- Price
- £18.76
- Rating
- 2.6/5
- Reviews
- 9
- Age
- 11mo ago
SIVENKE Fleece Wearable Blanket Plaid Lap Blanket Comfy Poncho Plush Blankets Throw Women Shawl Wrap Cover Cape with Buttons for Bed Sofa Office 100 x 140cm
- Price
- £15.85
- Rating
- 4.5/5
- Reviews
- 718
- Age
- 2y ago
Electric Heating Pad for Back Neck Shoulders Heat Pad with Auto Shut Off in 90 min 10 Heat Level Settings Fast Heated Pad 100% Soft Comfortable Polyester Machine Washable (30x60cm) Grey
- Price
- £17.44
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 1y ago
Newest
by launch dateHeating pad Electric Heat Pad-Automatic Switch-Off with 9 Heating Temperature Levels Heating pad for Back Neck Shoulder Joint Pain Relief Machine Washable. 30x60cm
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 8mo ago
Keplin Electric Heating Pad for Back & Shoulder - 60x30cm -Super Cosy Flannel 9 Heat Settings & Overheat Protection 3 Timer Modes (30/60/90 mins) Washable Cover & Remote Display - Grey (Small)
- Price
- £11.70
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 10mo ago
Heat Pad Electric Heating Pad for Back Shoulder Neck Fast Heating Technology 6 Heat Level and 4 Timer Setting Auto Shut Off Ultra Soft Machine Washable
- Price
- £14.09
- Rating
- 4.4/5
- Reviews
- 900
- Age
- 11mo ago
REWIAR USB Heated Shawl Blanket Electric 3 Settings Wearable Throw Soft and Cozy for Home & Office Use Buttons Design 150 x 85cm (Blanket.)
- Price
- £18.76
- Rating
- 2.6/5
- Reviews
- 9
- Age
- 11mo ago
iulrtba Electric Heat Pad for Back Neck Shoulder Belly -30x60cm
- Price
- £12.83
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
40
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
30%
- VIBOOS20%
- Letitwell16%
- DIZA10015%
- KEPLIN9%
- Mia&Coco6%
- XGWML5%
Demand
Small Electric Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 25.7×
Search terms
Top Small Electric Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small heated blanket16K/yr
- heated blanket small9K/yr
- mini electric blanket5K/yr
- heated chair blanket7K/yr
- electric heated lap/knee blanket small2K/yr
Reviews and returns
What reviews say buyers love and hate about Small Electric Blanket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after a month
Doesn't last
Broke
does not heat up
Not hot enough
Hardly heats up
Not fit for the purpose I bought it for
Smaller than described
Big
Poor quality
Complete garbage
Substandard quality
Barely warm
it felt barely warm
Doesn't get really warm
Love
Great warmth
keeps me warm thanks
Keeps you warm
Excellent product
Reliable product
and is reasonable quality
Excellent value
Excellent value for money
Fairly priced
Quick heating
Good heat
Great heating pad
Very comfortable
it is comfortable to wear
comfortable to use
Return
3.0% Return rate 19% Fixable by listing
does not heat up
Not hot enough
Hardly heats up
Not fit for the purpose I bought it for
Smaller than described
Big
Did not work
now it doesnt work properly
Not very effective
Barely warm
it felt barely warm
Doesn't get really warm
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cooling Towel
£1.1M/yr>1,000%
Incontinence Pants Women
£1.6M/yr-12.7%
Dry Skin Remover Feet
£236K/yr+78.2%
Stryde Knee Strap
£112K/yr>1,000%
Neck Cooler
£70K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Electric Blanket questions
Answered from the same tracked data.