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Small Condoms

brand-locked demand (top 5 brands take 100% of clicks) — Small Condoms doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 24Growth 20Conversion 86Competition 33Returns 100Price range 36Avg price 29Brand share 0Review moat 35Quality gap 57
This niche Category average

Is Small Condoms profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Small Condoms is a £98K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 41/100.

Small Condoms: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.8% over the last 90 days and 9.8% of searches end in a purchase.

£98K

revenue / yr

Units sold / yr10K
Search volume / yr-9.8%105K
Conversion rate9.8%
Avg price£9.42

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 183
Top-5 product click share65%
Open market0%
Avg brand age105 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement79%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews3,029

Top Small Condoms products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

183

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Durex67%
  • Pasante19%
  • MY.SIZE10%
  • EXS3%
  • Skins2%

Small Condoms demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR9.8%Products19Brands5Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews3,029Avg BSR#31
70K50KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 22.3×

Top Small Condoms search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • durex close fit size condoms23K/yr
  • condoms small for men20K/yr
  • small condoms16K/yr
  • durex close fit15K/yr
  • small condoms male8K/yr
  • close fit condoms male5K/yr
  • condoms close fit5K/yr
  • condoms small4K/yr
  • close fit condoms5K/yr
  • condoms closest fit5K/yr

What reviews say buyers love and hate about Small Condoms

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Contraception23%

The condoms are of great quality, they feel really comfortable, and they made every moment feel special and exciting

Size-Overall19%

Perfect fit

Advertised Vs Actual Product13%

Worked as described

Value For Money10%

I found it to be a great value for money

Quality-Overall10%

Good product

What buyers complain about

91% of reviews
Durability21%

these consistently break

Advertised Vs Actual Product20%

False advertising

Size-Overall11%

Doesn't fit at all

Sexual Wellness9%

stupid condom

Lubrication8%

Not great lubricant

Small Condoms return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Advertised Vs Actual Product
20%
3Quality-Overall
8%
4Thickness
8%
5Value For Money
5%

Common Small Condoms questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Small Condoms 41/100 on Amazon United Kingdom — Skip it. The niche generates £98K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -9.8% over the last 90 days.
Search demand for Small Condoms on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 22.3× the quietest.