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Small Condoms

Fail

The top 5 brands take 100% of clicks, so Small Condoms is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£98K/yr105K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
65%top-5 click share · 5 brands · 183 sellers

Flapen Score

Small Condoms against its category

The dotted line is the Health & Personal Care average. Past it, Small Condoms is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Condoms market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Condoms 105K times last year and spent an estimated £98K. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
9.8%
Market size, estimated
£98Ka year
Peak month
June22.3× the quietest month
Top search term
durex close fit size condoms23K searches a year

02 · Price

A sale here is worth £9.42.

Listings sell for £9.42 on average, from £2.88 to £21.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.42 that is £2K to £5K a year per listing.

Average price
£9.42under the $15 to $100 sweet spot
Price range
£2.88–£21.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Sex & Sensuality. It carries 3,029 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#31in Sex & Sensuality
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,029per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 105 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
105 months

Products

Top Small Condoms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

183

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Durex67%
  • Pasante19%
  • MY.SIZE10%
  • EXS3%
  • Skins2%

Demand

Small Condoms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 22.3×

Search terms

Top Small Condoms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • durex close fit size condoms23K/yr
  • condoms small for men20K/yr
  • small condoms16K/yr
  • durex close fit15K/yr
  • small condoms male8K/yr
  • close fit condoms male5K/yr
  • condoms close fit5K/yr
  • condoms small4K/yr
  • close fit condoms5K/yr
  • condoms closest fit5K/yr

Reviews and returns

What reviews say buyers love and hate about Small Condoms

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.07

these consistently break

Broke first time, terrible

Terrible - first one broke with a tear the size of a 2p coin

Advertised Vs Actual Product20%+0.17

False advertising

Description is wrong

I think the ads are misleading

Size-Overall11%+1.85

Doesn't fit at all

Too small

Way too small

Sexual Wellness9%−0.05

stupid condom

3 out of the 5 condoms we've used so far have ripped

Lubrication8%−0.05

Not great lubricant

the lubricant on it is really not it

Do Not Use With Water-Based Lubricants

Love

Contraception23%−0.03

The condoms are of great quality, they feel really comfortable, and they made every moment feel special and exciting

Condoms

Never had any issues with condoms in the past

Size-Overall19%+1.85

Perfect fit

Perfect, fit like a glove

Item it self fits very snug and is perfect

Advertised Vs Actual Product13%+0.17

Worked as described

as in the description

Value For Money10%+1.13

I found it to be a great value for money

Value for money

Quality-Overall10%0.00

Good product

I had no concerns about the quality or reliability of the products

Return

0.1% Return rate 69% Fixable by listing

Size-Overall48%▆█▅▆▄▁

Doesn't fit at all

Too small

Way too small

Advertised Vs Actual Product20%▆▁█▅▁▅

False advertising

Description is wrong

I think the ads are misleading

Quality-Overall8%▁▁▁▁▆█
Thickness8%▁▁▅▇█▁

Absolutely terrible really thick hardly not dotted

Value For Money5%▁▆▁▁▁█

Absolute waste of money

FAQ

Common Small Condoms questions

Answered from the same tracked data.