small condoms
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.88–£21.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,028.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.42avg listing price — sweet spot $15–$100
Market size
Bad£98K£98K/yr · 105K searches
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, small condoms is a £98K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 41/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
small condoms market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £75K–£94K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 105 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
183
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Durex67%
- Pasante19%
- MY.SIZE10%
- EXS3%
- Skins2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 22.3×
Top small condoms search terms
- durex close fit size condoms23K/yr
- condoms small for men20K/yr
- small condoms16K/yr
- durex close fit15K/yr
- small condoms male8K/yr
- close fit condoms male5K/yr
- condoms close fit5K/yr
- condoms small4K/yr
- close fit condoms5K/yr
- condoms closest fit5K/yr
Top small condoms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Durex Nude Ultra Thin 12 Condoms Close Fit with Silicone Lube Easy on Shape Teat Ended Our Thinnest Latex Condom Yet Transparent Natural Latex Condoms Trusted Durex Protection
Durex£10.284.3★67 rev
Durex Thin Feel Close Fit Condoms 12 Pk
Durex£6.854.4★764 rev
Durex Thin Feel Condoms Close Fit 30s Secure Tighter Natural Latex with Silicone Lube Easy On Shape
Durex£15.074.2★105 rev
Pasante Trim (Small) Condoms - Pack of 144
Pasante£13.684.4★4,917 rev
Durex Originals Close Fit Condoms for Comfort and Confidence Transparent Pack of 12
Durex£8.104.2★122 rev
Newest
by launch date
Pasante Sensitive Condoms Thin Extra Feel 50 Pack - Condoms Bulk for Men Silicone Lube Natural Latex Extra Safe Pleasure Long Last Delay and Close Fit
Pasante£10.734 rev
Durex Nude Condoms Close Fit 12s Ultra Thin Designed to Feel It All with Silicone Lube Pack of 2
Durex£21.95124 rev
Durex Intensity Condoms 10s Regular Fit Better Body Heat Transfer Latex Free Ultra Thin Plus Our Thinnest Condom Yet Transparent Moulds to Your Shape
Durex£10.681,155 rev
Durex Nude Ultra Thin 12 Condoms Close Fit with Silicone Lube Easy on Shape Teat Ended Our Thinnest Latex Condom Yet Transparent Natural Latex Condoms Trusted Durex Protection
Durex£10.2867 rev
Durex Thin Feel Condoms Close Fit 30s Secure Tighter Natural Latex with Silicone Lube Easy On Shape
Durex£15.07105 rev
Trending
90-day click momentumPasante Sensitive Condoms Thin Extra Feel 50 Pack - Condoms Bulk for Men Silicone Lube Natural Latex Extra Safe Pleasure Long Last Delay and Close Fit
Pasante£10.734.1★
Pasante Trim (Small) Condoms - Pack of 12
Pasante£5.254.4★
Pasante Trim (Small) Condoms - Pack of 36
Pasante£8.015.0★
Skins Dots & Ribs Condoms 4 Pack - Ribbed and Dotted Condoms for Enhanced Pleasure - Extra Lubricated Clear Sexual Contraception with Natural Feel with No Latex Smell
Skins£2.884.1★
Pasante Trim (Small) Condoms - Pack of 3
Pasante£3.044.4★
What buyers say about small condoms
What buyers praise and complain about, mined from review topics.What buyers love
“The condoms are of great quality, they feel really comfortable, and they made every moment feel special and exciting”
“Perfect fit”
“Worked as described”
“I found it to be a great value for money”
“Good product”
“Durex are great as always, I hope after 60 years old they will be still so hard and solid”
“Easy 10/10, me and the mrs both had an excellent time with them”
“Comfort and Confidence with Durex”
“Its not slippery”
“And its strong enough”
What buyers complain about
“these consistently break”
“False advertising”
“Doesn't fit at all”
“stupid condom”
“Not great lubricant”
“Not impressed”
“Bad smell”
“Absolutely terrible really thick hardly not dotted”
“Absolute waste of money”
“Waste of money, time and material”
Top return reasons
Common questions
- Is small condoms profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the small condoms niche?
- 5 brands and 183 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in small condoms?
- Top complaints mined from reviews: Durability, Advertised Vs Actual Product, Size-Overall. The return rate is 0.1%.
- When does demand for small condoms peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 22.3× the quietest.
- What does it cost to enter the small condoms niche?
- Listings span £2.88–£21.95; the average listing price is £9.42 (sweet spot $15–$100). The average incumbent carries 3,029 reviews — the moat a new listing must climb.