Small Candles
MaybeReturns run at only 0.3% of orders. But demand is soft, at -29.3% this quarter, so Small Candles is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £89K/yr255K searches / yr
- 90-day growth
- -29.3%search demand this quarter
- Competition
- 40%top-5 click share · 35 brands · 93 sellers
Flapen Score
Small Candles against its category
The dotted line is the Health & Personal Care average. Past it, Small Candles is stronger. Inside it, weaker.
Market
The Small Candles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Candles 255K times last year and spent an estimated £89K. The top 5 brands take 42% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 255K
- Growth, 90 days vs prior 90
- -29.3%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £89Ka year
- Peak month
- November15.9× the quietest month
- Top search term
- small candles57K searches a year
02 · Price
A sale here is worth £9.63.
Listings sell for £9.63 on average, from £3.21 to £26.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £9.63 that is £963 to £2K a year per listing.
- Average price
- £9.63under the $15 to $100 sweet spot
- Price range
- £3.21–£26.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £963–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #109 within Alternative Medicine. It carries 1,146 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 98%
- Out of stock, average day
- 12.7%
- Average rank
- #109in Alternative Medicine
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,146per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 3 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Small Candles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
delka Unscented Tea Lights White-Long-Lasting 4 Hour Burn Time-Smoke-Free Bright Flame-Ideal for Weddings Events Aromatherapy Home Décor and Emergency Use-Premium Quality (White 50 Pack)
- Price
- £4.11
- Rating
- 4.4/5
- Reviews
- 1,122
- Age
- 2y ago

Votive Candles 9 Hours Creamy White Dinner Wedding Candles Wick Home Christmas Table Dinner Xmas Gift
- Price
- £10.54
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 3y ago

Dsclavacy Scented Candles for Women - 12Pcs 2.5OZ Natural Soy Wax Long Lasting Portable Travel Tin Aromatherapy Candles Birthday & Christmas Gifts
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 3,333
- Age
- 4y ago

Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago

Aptliton Scented Candles Gifts for Women Votive Candles Set of Fresh Linen Vanilla Jasmine and Lemon Soy Wax Candle Gift Set for Birthdays Weddings Christmas
- Price
- £9.38
- Rating
- 4.6/5
- Reviews
- 452
- Age
- 2y ago
Trending
90-day click momentum
Scented Candles Gift Sets for Women Soy Wax Aromatherapy Candles for Relaxation Stress Relief Spa Yoga 4 Pack Gift Set Ideal Birthday Mothers Day Mom Wife
- Price
- £6.42
- Rating
- 4.4/5
- Reviews
- 287
- Age
- 1y ago

FANTESI 12 Packs Green Cactus Candles Handmade Cactus Succulent Tealights
- Price
- £7.32
- Rating
- 4.7/5
- Reviews
- 689
- Age
- 7y ago

Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago

LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle
- Price
- £7.68
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 8mo ago

delka Unscented Tea Lights White-Long-Lasting 4 Hour Burn Time-Smoke-Free Bright Flame-Ideal for Weddings Events Aromatherapy Home Décor and Emergency Use-Premium Quality (White 50 Pack)
- Price
- £4.11
- Rating
- 4.4/5
- Reviews
- 1,122
- Age
- 2y ago
Newest
by launch date
Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago

16Pack Scented Tealight Candles Gift Set Mini Soy Wax Aromatherapy Candles Portable Travel Tea Lights Candles for Relaxing Home Decor Events Gifts for Women Birthday Christmas Mothers Day
- Price
- £7.47
- Rating
- 3.9/5
- Reviews
- 95
- Age
- 8mo ago

LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle
- Price
- £7.68
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 8mo ago

Scented Candles Gift Set 12 Pack Candles for Home Scented 300 Hour Long Lasting Soy Wax Aromatherapy Candle Set Birthday Gifts for Women with Gift Box Christmas Gifts
- Price
- £12.09
- Rating
- 4.5/5
- Reviews
- 446
- Age
- 1y ago

Scented Candles Gifts for Women Birthday Gifts for Women Her 6 Pack Soy Wax Aromatherapy Candles Gift Set for Weddings Christmas Bath and Yoga
- Price
- £8.64
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
93
Top-5 brand share
42%
Top 20: 81%
Top-5 click share
40%
Top 20: 81%
Open market
50%
- Yankee Candle13%
- delka11%
- Fyne-Finds9%
- --8%
- Aptliton6%
- AOTOIE4%
Demand
Small Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.9×
Search terms
Top Small Candles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small candles57K/yr
- mini candles35K/yr
- votive candles50K/yr
- small candle26K/yr
- mini candle18K/yr
- mini candles for gift bags11K/yr
- small candles multipack7K/yr
- small candles for gifts12K/yr
- small scented candles9K/yr
- pack of candles7K/yr
Reviews and returns
What reviews say buyers love and hate about Small Candles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Just have a slight smell
the smell of smoke spread everywhere
No smell
Wick too small
the wicks are a little short
Too small
Not good quality
it still didn't look as good as it should have
Rubbish
just looks very cheap for the price
slightly over priced for what they are
For me personally they are a little on the small side for the price
Poorly advertised
Not as advertised
Not as described
Love
Great aroma
Smells lush
Great fragrances
Cute gift
Beautiful gift
pretty good for a gift
Good value for money
Excellent value for money
Good for the money
The quality feels consistent across the pack
Excellent Quality & A Perfect Present
Good Quality
As described
As advertised
Exactly as pictured
Return
0.3% Return rate 50% Fixable by listing
Wick too small
the wicks are a little short
Too small
Just have a slight smell
the smell of smoke spread everywhere
No smell
Poorly advertised
Not as advertised
Not as described
just looks very cheap for the price
slightly over priced for what they are
For me personally they are a little on the small side for the price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Candles questions
Answered from the same tracked data.









