Sls Free Toothpaste
prices mostly outside the sweet spot ($1.80–$5.45) — Sls Free Toothpaste doesn't clear our bar today.
Flapen Score
Is Sls Free Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sls Free Toothpaste is a £50K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May. Verdict: Skip it — 35/100.
Sls Free Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.9% over the last 90 days and 15.4% of searches end in a purchase.
£50K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Sls Free Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago
Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Waken Whitening Toothpaste Natural Enzymes & Peppermint Tooth paste with Fluoride Hydrogen Peroxide-Free Toothpaste Whitening Fresh Breath & White Teeth Vegan 75ml
- Price
- £3.52
- Rating
- 4.3/5
- Reviews
- 730
- Age
- 4y ago
Oralieve Ultra Mild Mint Toothpaste (1 x 75ml)
- Price
- £5.45
- Rating
- 4.4/5
- Reviews
- 977
- Age
- 8y ago
Sensodyne Pronamel Toothpaste Daily Protection Enamel Care Fluoride Toothpaste Mint Flavour 75ml
- Price
- £2.07
- Rating
- 4.7/5
- Reviews
- 857
- Age
- 10y ago
Trending
90-day click momentumWaken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago
TePe Daily Toothpaste mild Peppermint Flavour Gentle Everyday Toothpaste to Prevent Cavities with an Age-Appropriate Fluoride Level
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 305
- Age
- 3y ago
Aloe Dent - Probiotic Aloe Vera Gel Toothpaste - Fluoride Free - Balances Microbiome Supports Healthy Gums & Freshens Breath - Vegan Cruelty Free & SLS Free - 75ml - 1 Pack
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 2y ago
Sensodyne Toothpaste Sensitive Daily Care Gentle Teeth Whitening Toothpaste for Everyday Care 75ml
- Price
- £1.88
- Rating
- 4.7/5
- Reviews
- 3,350
- Age
- 19y ago
Newest
by launch dateWaken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago
Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Waken Sensitive Care Toothpaste SLS Free with Chamomile & Calendula Extracts Suitable for Those with Sensitive Teeth Gentle Fluoride Vegan & Natural Toothpaste 75ml
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 1y ago
Aloe Dent - Probiotic Aloe Vera Gel Toothpaste - Fluoride Free - Balances Microbiome Supports Healthy Gums & Freshens Breath - Vegan Cruelty Free & SLS Free - 75ml - 1 Pack
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 2y ago
TePe Daily Toothpaste mild Peppermint Flavour Gentle Everyday Toothpaste to Prevent Cavities with an Age-Appropriate Fluoride Level
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 305
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
83
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Waken63%
- Sensodyne16%
- oralieve9%
- TePe6%
- Aloe Dent3%
- BIOMED3%
Sls Free Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 1.9×
Top Sls Free Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sls free toothpaste49K/yr
- waken toothpaste39K/yr
- sls free toothpaste uk8K/yr
- sodium lauryl sulfate free toothpaste5K/yr
- waken whitening toothpaste4K/yr
- non abrasive toothpaste3K/yr
- toothpaste sls free4K/yr
What reviews say buyers love and hate about Sls Free Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“cleans my teeth very well”
“Good price”
“Good taste”
“Great quality and value from Waken as always, I also like their mouthwashes”
“Great for sensitive teeth”
What buyers complain about
52% of reviews“Peculiar taste”
“Cant say I really noticed any difference just a mild mouthwash”
“pricey”
“Strange smell”
“I have an allergy to some ingredients in normal toothpaste”
Sls Free Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sls Free Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
