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Sls Free Toothpaste

Fail

Prices span $1.80–$5.45, mostly outside the sweet spot, so Sls Free Toothpaste is a Fail.

Flapen Score
35
35 / 100
Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 48
Market size
£50K/yr111K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
76%top-5 click share · 6 brands · 83 sellers

Flapen Score

Sls Free Toothpaste against its category

The dotted line is the Health & Personal Care average. Past it, Sls Free Toothpaste is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sls Free Toothpaste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sls Free Toothpaste 111K times last year and spent an estimated £50K. The top 5 brands take 97% of clicks. Demand peaks in May. Flapen scores it 35 out of 100, a Fail.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
15.4%
Market size, estimated
£50Ka year
Peak month
May1.9× the quietest month
Top search term
sls free toothpaste49K searches a year

02 · Price

A sale here is worth £2.92.

Listings sell for £2.92 on average, from £1.80 to £5.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £2.92 that is £2K to £3K a year per listing.

Average price
£2.92under the $15 to $100 sweet spot
Price range
£1.80–£5.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #76 within Dental Care. It carries 2,478 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#76in Dental Care
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,478per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Sls Free Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

83

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Waken63%
  • Sensodyne16%
  • oralieve9%
  • TePe6%
  • Aloe Dent3%
  • BIOMED3%

Demand

Sls Free Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Sls Free Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sls free toothpaste49K/yr
  • waken toothpaste39K/yr
  • sls free toothpaste uk8K/yr
  • sodium lauryl sulfate free toothpaste5K/yr
  • waken whitening toothpaste4K/yr
  • non abrasive toothpaste3K/yr
  • toothpaste sls free4K/yr

Reviews and returns

What reviews say buyers love and hate about Sls Free Toothpaste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%−0.06

Peculiar taste

This time the taste was off

Didnt like the taste

Oral Hygiene11%+0.56

Cant say I really noticed any difference just a mild mouthwash

burning on the gums

Unfortunately whatever is in this it makes my mouth burn

Value For Money8%+0.55

pricey

Overpriced

Too expensive

Smell8%−0.13

Strange smell

Found it too strong of an odour

Appalling smell

Allergies4%

I have an allergy to some ingredients in normal toothpaste

shouldn't be used if you have any allergies

Irritates the tongue/mouth

Love

Oral Hygiene22%+0.56

cleans my teeth very well

Good for Daily Sensitive Teeth Care

Good for teeth

Value For Money11%+0.55

Good price

Reasonable price

Good value for money

Taste-Overall9%−0.06

Good taste

the taste is a fresh

Amazing Taste: The flavour is sophisticated

Quality-Overall7%+0.64

Great quality and value from Waken as always, I also like their mouthwashes

great quality safe product

Excellent product

Tooth Sensitivity7%+0.90

Great for sensitive teeth

helps my sensitive teeth

Suitable for sensitive teeth

Return

0.0% Return rate 26% Fixable by listing

Ingredients-Overall26%█▁▃▅▂▁
Advertised Vs Actual Product26%▁█▁▃▃▃

Be aware that although many places wrongly state this mouth contains xylitol, it no longer does

Misleading

Quite misleading as the photo makes the tube look way bigger than it is

Joint Pain11%▁▁▁▁▆█
Leak-Proof11%▁▁█▁▅▁
Dilute/Watery5%▁▁▁▁▁█

FAQ

Common Sls Free Toothpaste questions

Answered from the same tracked data.