Sls Free Toothpaste
FailPrices span $1.80–$5.45, mostly outside the sweet spot, so Sls Free Toothpaste is a Fail.
- Flapen Score
- 35 / 100Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 4835
- Market size
- £50K/yr111K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 83 sellers
Flapen Score
Sls Free Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Sls Free Toothpaste is stronger. Inside it, weaker.
Market
The Sls Free Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sls Free Toothpaste 111K times last year and spent an estimated £50K. The top 5 brands take 97% of clicks. Demand peaks in May. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 15.4% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 15.4%
- Market size, estimated
- £50Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- sls free toothpaste49K searches a year
02 · Price
A sale here is worth £2.92.
Listings sell for £2.92 on average, from £1.80 to £5.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £2.92 that is £2K to £3K a year per listing.
- Average price
- £2.92under the $15 to $100 sweet spot
- Price range
- £1.80–£5.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #76 within Dental Care. It carries 2,478 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #76in Dental Care
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,478per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Sls Free Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago

Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Waken Whitening Toothpaste Natural Enzymes & Peppermint Tooth paste with Fluoride Hydrogen Peroxide-Free Toothpaste Whitening Fresh Breath & White Teeth Vegan 75ml
- Price
- £3.52
- Rating
- 4.3/5
- Reviews
- 730
- Age
- 4y ago

Oralieve Ultra Mild Mint Toothpaste (1 x 75ml)
- Price
- £5.45
- Rating
- 4.4/5
- Reviews
- 977
- Age
- 8y ago

Sensodyne Pronamel Toothpaste Daily Protection Enamel Care Fluoride Toothpaste Mint Flavour 75ml
- Price
- £2.07
- Rating
- 4.7/5
- Reviews
- 857
- Age
- 10y ago
Trending
estimated 90-day click momentum
Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago

TePe Daily Toothpaste mild Peppermint Flavour Gentle Everyday Toothpaste to Prevent Cavities with an Age-Appropriate Fluoride Level
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 305
- Age
- 3y ago

Aloe Dent - Probiotic Aloe Vera Gel Toothpaste - Fluoride Free - Balances Microbiome Supports Healthy Gums & Freshens Breath - Vegan Cruelty Free & SLS Free - 75ml - 1 Pack
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 2y ago

Sensodyne Toothpaste Sensitive Daily Care Gentle Teeth Whitening Toothpaste for Everyday Care 75ml
- Price
- £1.88
- Rating
- 4.7/5
- Reviews
- 3,350
- Age
- 19y ago
Newest
by launch date
Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago

Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Waken Sensitive Care Toothpaste SLS Free with Chamomile & Calendula Extracts Suitable for Those with Sensitive Teeth Gentle Fluoride Vegan & Natural Toothpaste 75ml
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 1y ago

Aloe Dent - Probiotic Aloe Vera Gel Toothpaste - Fluoride Free - Balances Microbiome Supports Healthy Gums & Freshens Breath - Vegan Cruelty Free & SLS Free - 75ml - 1 Pack
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 2y ago

TePe Daily Toothpaste mild Peppermint Flavour Gentle Everyday Toothpaste to Prevent Cavities with an Age-Appropriate Fluoride Level
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 305
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
83
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Waken63%
- Sensodyne16%
- oralieve9%
- TePe6%
- Aloe Dent3%
- BIOMED3%
Demand
Sls Free Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9×
Search terms
Top Sls Free Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sls free toothpaste49K/yr
- waken toothpaste39K/yr
- sls free toothpaste uk8K/yr
- sodium lauryl sulfate free toothpaste5K/yr
- waken whitening toothpaste4K/yr
- non abrasive toothpaste3K/yr
- toothpaste sls free4K/yr
Reviews and returns
What reviews say buyers love and hate about Sls Free Toothpaste
We read the reviews and the return reasons for every product selling here.
“Peculiar taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sls Free Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









