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Sloth Teddy

Fail

Shoppers spend only $44K a year here, so Sloth Teddy is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£44K/yr70K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
43%top-5 click share · 25 brands · 81 sellers

Flapen Score

Sloth Teddy against its category

The dotted line is the Health & Personal Care average. Past it, Sloth Teddy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sloth Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sloth Teddy 70K times last year and spent an estimated £44K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
4.9%
Market size, estimated
£44Ka year
Peak month
December4.1× the quietest month
Top search term
sloth teddy41K searches a year

02 · Price

A sale here is worth £12.87.

Listings sell for £12.87 on average, from £3.67 to £32.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.87 that is £0 to £1K a year per listing.

Average price
£12.87under the $15 to $100 sweet spot
Price range
£3.67–£32.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,704 within Hot & Cold Therapies. It carries 1,658 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
97%
Out of stock, average day
1.7%
Average rank
#1,704in Hot & Cold Therapies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,658per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Sloth Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

81

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

43%

Top 20: 86%

Open market

39%

  • WILD REPUBLIC20%
  • KandyToys11%
  • Mewaii8%
  • Wsndyjia8%
  • Zappi Co7%
  • Shoppawhile6%

Demand

Sloth Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Sloth Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sloth teddy41K/yr
  • sloth plush10K/yr
  • sloth toy9K/yr
  • jellycat sloth4K/yr
  • sloth squishmallow3K/yr
  • squishmallow sloth2K/yr

Reviews and returns

What reviews say buyers love and hate about Sloth Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%

the hood is quite big

Very small

bigger, dont pay attention

Value For Money9%−0.06

far too expensive

doesn't feel very good value

Just a bit over-priced

Weight Heavy7%−0.04

It doesn't feel heavy enough to be considered weighted

as it's not really any heavier than I'd expect a cuddly toy to be anyway

Unfortunately it isn't as weighted as it describes

Functionality-Overall4%−0.04

Didn't work

Noise Level4%−0.01

Seems very noisy when touching or cuddling

Love

Soft Feel29%

the fabric is soft

This is such a soft blanket

Super Soft

Quality-Overall13%+0.73

it feels well made

Lovely good quality toy

Very good quality

Size-Overall9%

Great Size

about the correct length

I actually love the size

Gifting Purpose6%+0.35

Fun gift

Lovely gift

Overall, decent as a novelty gift,

Fun/Entertainment Experience6%

A bit of fun

Fun gift

Lovely toy

Return

0.8% Return rate 57% Fixable by listing

Size-Overall40%▆▅▆▅██

the hood is quite big

Very small

bigger, dont pay attention

Weight Heavy14%▁▆▃█▇▅

It doesn't feel heavy enough to be considered weighted

as it's not really any heavier than I'd expect a cuddly toy to be anyway

Unfortunately it isn't as weighted as it describes

Quality-Overall11%█▄▄▇▄▃

Terrible cheap made

Poor quality

Advertised Vs Actual Product8%▄█▃▅▁▁

53cm 4lbs Misleading instructions

Functionality-Overall3%▁█▁▃▁▆

Didn't work

FAQ

Common Sloth Teddy questions

Answered from the same tracked data.