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Slippery Elm

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -16.5% this quarter, so Slippery Elm is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£183K/yr157K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
67%top-5 click share · 12 brands · 16 sellers

Flapen Score

Slippery Elm against its category

The dotted line is the Health & Personal Care average. Past it, Slippery Elm is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slippery Elm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slippery Elm 157K times last year and spent an estimated £183K. The top 5 brands take 73% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
9.4%
Market size, estimated
£183Ka year
Peak month
October1.5× the quietest month
Top search term
slippery elm118K searches a year

02 · Price

A sale here is worth £12.33.

Listings sell for £12.33 on average, from £5.23 to £22.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £12.33 that is £6K to £9K a year per listing.

Average price
£12.33under the $15 to $100 sweet spot
Price range
£5.23–£22.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #663 within Over-the-Counter Medication. It carries 303 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#663in Over-the-Counter Medication
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
303per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Slippery Elm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£37K£55K£73K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

21%

  • Horbäach26%
  • Natural Health 4 Life14%
  • Health4All12%
  • Fushi12%
  • ECO-VITS9%
  • Insynergy Labs6%

Demand

Slippery Elm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Slippery Elm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slippery elm118K/yr
  • slippery elm capsule28K/yr
  • slippery elm bark8K/yr
  • slippery elm capsules3K/yr

Reviews and returns

What reviews say buyers love and hate about Slippery Elm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product8%+0.18

Not Slippery Elm – Misleading Product

These are tablets not capsules as pictures show

Disappointment it wasnt clear on the advertisement

Thickness7%−0.09

The product doesnt forming a thick

friend says its not thickening as expected

This trash doesnt even thicken up

Functionality-Overall7%−0.08

doesn't work

it didnt work well at all

Inconsistent results

Quality-Overall6%+1.06

This product is defective and low quality

Poor quality

The quality was poor

Taste-Overall6%

unusual taste

The taste initially is challenging

They have a slightly unpleasant taste

Love

Quality-Overall18%+1.06

Good quality

Great product

Absolutely fantastic

Regulates Digestion14%+0.71

Bought these to help with constipation

I think this helps with gastric and bowel issues

Excellent to relieve gastrointestinal problems

Acid Regulator/Stomach Ache Relief9%+0.73

Excellent for indigestion and reflux

Helps with acid reflux

Seems to settle my stomach

Advertised Vs Actual Product9%+0.18

Doing the job

does the job

they do what they say

Efficiency6%+0.64

Works surprisingly well

It works fast

It worked for me

Return

0.1% Return rate 0% Fixable by listing

Joint Pain17%▁▁▁▁▁█
Pain Relief-Overall17%▁▅█▁▁▁
Sensitivity-Overall17%▁█▁▁▁▁
Ease Of Chewing/Swallowing17%▁▁▁▁▁█
Functionality-Overall17%█▁▁▁▁▁

doesn't work

it didnt work well at all

Inconsistent results

FAQ

Common Slippery Elm questions

Answered from the same tracked data.