Slippery Elm
MaybeReturns run at only 0.1% of orders. But demand is soft, at -16.5% this quarter, so Slippery Elm is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £183K/yr157K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 67%top-5 click share · 12 brands · 16 sellers
Flapen Score
Slippery Elm against its category
The dotted line is the Health & Personal Care average. Past it, Slippery Elm is stronger. Inside it, weaker.
Market
The Slippery Elm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Slippery Elm 157K times last year and spent an estimated £183K. The top 5 brands take 73% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £183Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- slippery elm118K searches a year
02 · Price
A sale here is worth £12.33.
Listings sell for £12.33 on average, from £5.23 to £22.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £12.33 that is £6K to £9K a year per listing.
- Average price
- £12.33under the $15 to $100 sweet spot
- Price range
- £5.23–£22.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #663 within Over-the-Counter Medication. It carries 303 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #663in Over-the-Counter Medication
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 303per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Slippery Elm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Slippery Elm Tablets 2000mg | High Strength Slippery Elm Bark Extract | 120 Count | by Horbaach
- Price
- £8.34
- Rating
- 4.3/5
- Reviews
- 872
- Age
- 5y ago

Slippery Elm 300mg 90 Capsules Digestive Health & Stomach Soothe Support
- Price
- £7.29
- Rating
- 4.4/5
- Reviews
- 812
- Age
- 11y ago

Fushi 90142 Organic Slippery Elm Capsules 60 Caps Fresh-Ground Whole Food Soothing & Healing Action Supports Stomach Indigenously Sourced Ethical & Vegan
- Price
- £13.81
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 13y ago

Natural Health 4 Life 100% Pure Inner Bark Slippery Elm Powder Supports Gut Health Gluten Free Vegan Natural Flavour Suitable for All Ages 100g Slippery Elm Powder Tub with Scoop
- Price
- £12.98
- Rating
- 4.3/5
- Reviews
- 965
- Age
- 13y ago

Slippery Elm 5000mg 30 Capsules Digestive Comfort & Gut Health Gentle Gut & Throat Support Healthy Digestion Stomach & Digestive Tract
- Price
- £5.23
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 5y ago
Trending
90-day click momentum
Slippery Elm Tablets 2000mg | High Strength Slippery Elm Bark Extract | 120 Count | by Horbaach
- Price
- £8.34
- Rating
- 4.3/5
- Reviews
- 872
- Age
- 5y ago

NEO Slippery Elm 5000mg 60 Capsules Digestive Health & Acid Reflux Support. Vegan Digestive Support Supplement Slippery Elm Inner Bark Powder Pure | UK
- Price
- £7.69
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 10mo ago

KIKI Health Organic Slippery Elm Powder 45g - Suitable for Vegans & Vegetarians - No Sweeteners Colours or Artificial Flavouring - Slippery Elm Supports The Digestive System
- Price
- £14.43
- Rating
- 4.4/5
- Reviews
- 215
- Age
- 8y ago

Natural Health 4 Life 100% Pure Inner Bark Slippery Elm Powder Supports Gut Health Gluten Free Vegan Natural Flavour Suitable for All Ages 100g Slippery Elm Powder Tub with Scoop
- Price
- £12.98
- Rating
- 4.3/5
- Reviews
- 965
- Age
- 13y ago

Slippery Elm 8 000MG Per Capsule + Organic (Highest UK Dosage) 3 Month Supply 90 Capsules Superior High Strength Slippery Elm Supports Digestion & Acid Reflux Slippery Elm Powder Bark
- Price
- £21.71
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 1y ago
Newest
by launch date
NEO Slippery Elm 5000mg 60 Capsules Digestive Health & Acid Reflux Support. Vegan Digestive Support Supplement Slippery Elm Inner Bark Powder Pure | UK
- Price
- £7.69
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 10mo ago

Alzuro Labs Slippery Elm | 8 000mg Equivalent | 400mg 20:1 Extract | 90 Vegan Capsules | Ulmus rubra | GMP & 3rd Party Lab Tested
- Price
- £16.17
- Rating
- 3.9/5
- Reviews
- 74
- Age
- 1y ago

Slippery Elm 8 000MG Per Capsule + Organic (Highest UK Dosage) 3 Month Supply 90 Capsules Superior High Strength Slippery Elm Supports Digestion & Acid Reflux Slippery Elm Powder Bark
- Price
- £21.71
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 1y ago

Organic Slippery Elm Powder & Slippery Elm Bark Powder 454g Vegan Friendly
- Price
- £22.44
- Rating
- 3.5/5
- Reviews
- 131
- Age
- 1y ago

BioCare Slippery Elm Complex 90 Capsules
- Price
- £14.39
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
16
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
21%
- Horbäach26%
- Natural Health 4 Life14%
- Health4All12%
- Fushi12%
- ECO-VITS9%
- Insynergy Labs6%
Demand
Slippery Elm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Slippery Elm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- slippery elm118K/yr
- slippery elm capsule28K/yr
- slippery elm bark8K/yr
- slippery elm capsules3K/yr
Reviews and returns
What reviews say buyers love and hate about Slippery Elm
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not Slippery Elm – Misleading Product
These are tablets not capsules as pictures show
Disappointment it wasnt clear on the advertisement
The product doesnt forming a thick
friend says its not thickening as expected
This trash doesnt even thicken up
doesn't work
it didnt work well at all
Inconsistent results
This product is defective and low quality
Poor quality
The quality was poor
unusual taste
The taste initially is challenging
They have a slightly unpleasant taste
Love
Good quality
Great product
Absolutely fantastic
Bought these to help with constipation
I think this helps with gastric and bowel issues
Excellent to relieve gastrointestinal problems
Excellent for indigestion and reflux
Helps with acid reflux
Seems to settle my stomach
Doing the job
does the job
they do what they say
Works surprisingly well
It works fast
It worked for me
Return
0.1% Return rate 0% Fixable by listing
doesn't work
it didnt work well at all
Inconsistent results
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slippery Elm questions
Answered from the same tracked data.









