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Sling

Maybe

The products selling today average only 4.1★. But prices span $4.33–$18.41, mostly outside the sweet spot, so Sling is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£301K/yr485K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
61%top-5 click share · 17 brands · 19 sellers

Flapen Score

Sling against its category

The dotted line is the Health & Personal Care average. Past it, Sling is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sling market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sling 485K times last year and spent an estimated £301K. The top 5 brands take 70% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 485K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £301K a year.

Searches, last 12 months
485K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
6.7%
Market size, estimated
£301Ka year
Peak month
May1.4× the quietest month
Top search term
arm sling125K searches a year

02 · Price

A sale here is worth £9.29.

Listings sell for £9.29 on average, from £4.33 to £18.41. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £9.29 that is £9K to £12K a year per listing.

Average price
£9.29under the $15 to $100 sweet spot
Price range
£4.33–£18.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£12K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #21 within Medical Supplies & Equipment. It carries 1,181 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#21in Medical Supplies & Equipment
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,181per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Sling products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

19

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

25%

  • BraceUP19%
  • Fasola19%
  • Oaygat15%
  • Leikedun10%
  • Kedley6%
  • Willcom5%

Demand

Sling search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sling search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arm sling125K/yr
  • sling96K/yr
  • sling for arm support60K/yr
  • arm sling for shoulder injury51K/yr
  • shoulder sling26K/yr
  • slings21K/yr
  • arm sling for wrist injury18K/yr
  • arm sling for elbow injury12K/yr
  • high arm sling9K/yr
  • collar and cuff arm sling6K/yr

Reviews and returns

What reviews say buyers love and hate about Sling

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.29

Not fit for purpose

Not long enough

Way too large

Comfort-Overall13%+1.35

Uncomfortable

uncomfortable to wear

Very uncomfortable to wear

Advertised Vs Actual Product9%−0.08

This product does not resemble the photos or description at all

The photo was very misleading for what we received

First picture isn't what you receive

Material Quality6%−0.10

material is weak

The quality of the material is poor

Uncomfortable material

Strength6%−0.05

Very flimsy

Also too flimsy to offer any meaningful support for my tennis elbow

Flimsy and big

Love

Comfort-Overall26%+1.35

very comfortable when in use

Very comfortable

Comfortable to wear

Quality-Overall17%+1.33

Good quality and comfortable light

Well made and comfortable

Excellent product

Advertised Vs Actual Product9%−0.08

Spot on -as advertised

Does it job

As described

Value For Money9%+0.42

Great Value

Good value

well worth the money

Ease Of Use8%+0.63

Easy to use

easy to wear

Easy to put on

Return

4.0% Return rate 63% Fixable by listing

Size-Overall53%█▇▇█▇█

Not fit for purpose

Not long enough

Way too large

Comfort-Overall13%▅▇█▆▇█

Uncomfortable

uncomfortable to wear

Very uncomfortable to wear

Quality-Overall5%▆█▆▇▅▅

Cheap

Poor quality, very lightweight and flimsy

Disappointing and not great quality

Functionality-Overall4%▃▅█▄▆▄
Strength4%█▃▃▅▄▃

Very flimsy

Also too flimsy to offer any meaningful support for my tennis elbow

Flimsy and big

FAQ

Common Sling questions

Answered from the same tracked data.