Slendertone
MaybeThe products selling today average only 4.1★. But demand is soft, at -12.0% this quarter, so Slendertone is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £255K/yr181K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 45%top-5 click share · 19 brands · 36 sellers
Flapen Score
Slendertone against its category
The dotted line is the Health & Personal Care average. Past it, Slendertone is stronger. Inside it, weaker.
Market
The Slendertone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Slendertone 181K times last year and spent an estimated £255K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £255K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £255Ka year
- Peak month
- January3.1× the quietest month
- Top search term
- ems muscle stimulator64K searches a year
02 · Price
A sale here is worth £59.34.
Listings sell for £59.34 on average, from £16.71 to £166.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £59.34 that is £0 to £6K a year per listing.
- Average price
- £59.34inside the $15 to $100 sweet spot
- Price range
- £16.71–£166.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #175 within Medical Supplies & Equipment. It carries 4,586 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 83%
- Out of stock, average day
- 16.8%
- Average rank
- #175in Medical Supplies & Equipment
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,586per listing
- Listings tracked
- 30
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Slendertone products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.84
- Rating
- 4.6/5
- Reviews
- 2,118
- Age
- 7y ago

AUVON Dual Channel TENS Machine for Pain Relief TENS Unit Muscle Stimulator with 20 Modes 2 and 2x4 TENS Pads Replacement
- Price
- £20.41
- Rating
- 4.6/5
- Reviews
- 14,827
- Age
- 6y ago

Slendertone Evolve Abs Trainer EMS Training Device Abdominal Muscle Trainer Abdominal Trainer with 12 Programs and 100 Intensities Portable Muscle Stimulator for Abdomen Fitness Training
- Price
- £147.11
- Rating
- 3.6/5
- Reviews
- 199
- Age
- 4y ago

ABFLEX Ab Toning Belt and Ab Stimulator for Slender Toned Stomach Muscles Remote for Quick and Easy Adjustments 99 Intensity Levels and 10 Workouts for Fast Results Workout Belt
- Price
- £30.88
- Rating
- 4.1/5
- Reviews
- 11,895
- Age
- 10y ago

EMS Muscle Stimulator ABS Trainer Abdominal Muscle Toner Electronic Workout Home Fitness Device with 8 Modes 29 Intensities 4 Machines 4 Patches 12 Gel For Abdominal/Arm/Leg/Hip Training-Blue
- Price
- £18.32
- Rating
- 3.7/5
- Reviews
- 82
- Age
- 12mo ago
Trending
estimated 90-day click momentum
iWarmbase EMS Muscle Stimulator Portable Electric ABS Stimulator with 6 Modes & 19 Intensities Six Pack Machine AB Trainer Full Body Arm/Legs/Hip for Men Women
- Price
- £22.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

BENTENG EMS Muscle Stimulator ABS Trainer Belt Abdominal Exerciser Stimulator Abdominal Toning Belt Portable Fitness Trainer for Arm and Leg No Need Gel Pads USB Rechargeable(8 Modes 19 Levels)
- Price
- £31.70
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 1y ago

iWarmbase EMS Muscle Stimulator
- Price
- £22.09
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Compex Corebelt 5.0 Unisex-Adult Ab and Lumbar Electro Stimulation Belt (EMS) 9 Programs for a Flatter Firmer Stomach Black
- Price
- £136.74
- Rating
- 3.9/5
- Reviews
- 148
- Age
- 4y ago

Slendertone Womens Abs7 Full Female Toning Pack Black 69-119cm 27-47cm 34-40 NA Abs7 Full Female Toning Pack
- Price
- £166.81
- Rating
- 3.8/5
- Reviews
- 103
- Age
- 5y ago
Newest
by launch date
iWarmbase EMS Muscle Stimulator Portable Electric ABS Stimulator with 6 Modes & 19 Intensities Six Pack Machine AB Trainer Full Body Arm/Legs/Hip for Men Women
- Price
- £22.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

iWarmbase EMS Muscle Stimulator
- Price
- £22.09
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

UIOF Ems Muscle Stimulator ABS Trainer Muscle Stimulator
- Price
- £24.10
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 4mo ago

EMS Muscle Stimulator ABS Trainer Abdominal Muscle Toner Electronic Workout Home Fitness Device with 8 Modes 29 Intensities 4 Machines 4 Patches 12 Gel For Abdominal/Arm/Leg/Hip Training-Blue
- Price
- £18.32
- Rating
- 3.7/5
- Reviews
- 82
- Age
- 12mo ago

TENS Machine for Pain Relief GHTENS Rechargeable EMS Unit with 5 Modes 80 Programs Dual Channels & 8 Electrode Pads for Back Sciatica Shoulder Pain
- Price
- £24.60
- Rating
- 4.5/5
- Reviews
- 1,212
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
36
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 87%
Open market
32%
- EVOLAND18%
- AUVON18%
- Slendertone11%
- SLENDERTONE9%
- iWarmbase7%
- ABFLEX6%
Demand
Slendertone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 3.1×
Search terms
Top Slendertone search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ems muscle stimulator64K/yr
- slendertone34K/yr
- muscle stimulator22K/yr
- ems16K/yr
- slendertone belt22K/yr
- slendertone abs belt4K/yr
- electric muscle stimulator6K/yr
- muscle stimulater machine14K/yr
Reviews and returns
What reviews say buyers love and hate about Slendertone
We read the reviews and the return reasons for every product selling here.
“I didnt believe in its effectiveness either”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slendertone questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









