Slendertone
MaybeThe products selling today average only 4.1★. But demand is soft, at -12.0% this quarter, so Slendertone is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £255K/yr181K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 45%top-5 click share · 19 brands · 36 sellers
Flapen Score
Slendertone against its category
The dotted line is the Health & Personal Care average. Past it, Slendertone is stronger. Inside it, weaker.
Market
The Slendertone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Slendertone 181K times last year and spent an estimated £255K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £255K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £255Ka year
- Peak month
- January3.1× the quietest month
- Top search term
- ems muscle stimulator64K searches a year
02 · Price
A sale here is worth £59.34.
Listings sell for £59.34 on average, from £16.71 to £166.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £59.34 that is £0 to £6K a year per listing.
- Average price
- £59.34inside the $15 to $100 sweet spot
- Price range
- £16.71–£166.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #175 within Medical Supplies & Equipment. It carries 4,586 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 83%
- Out of stock, average day
- 16.8%
- Average rank
- #175in Medical Supplies & Equipment
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,586per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 2 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Slendertone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.84
- Rating
- 4.6/5
- Reviews
- 2,118
- Age
- 7y ago
AUVON Dual Channel TENS Machine for Pain Relief TENS Unit Muscle Stimulator with 20 Modes 2 and 2x4 TENS Pads Replacement
- Price
- £20.41
- Rating
- 4.6/5
- Reviews
- 14,827
- Age
- 6y ago
Slendertone Evolve Abs Trainer EMS Training Device Abdominal Muscle Trainer Abdominal Trainer with 12 Programs and 100 Intensities Portable Muscle Stimulator for Abdomen Fitness Training
- Price
- £147.11
- Rating
- 3.6/5
- Reviews
- 199
- Age
- 4y ago
ABFLEX Ab Toning Belt and Ab Stimulator for Slender Toned Stomach Muscles Remote for Quick and Easy Adjustments 99 Intensity Levels and 10 Workouts for Fast Results Workout Belt
- Price
- £30.88
- Rating
- 4.1/5
- Reviews
- 11,895
- Age
- 10y ago
EMS Muscle Stimulator ABS Trainer Abdominal Muscle Toner Electronic Workout Home Fitness Device with 8 Modes 29 Intensities 4 Machines 4 Patches 12 Gel For Abdominal/Arm/Leg/Hip Training-Blue
- Price
- £18.32
- Rating
- 3.7/5
- Reviews
- 82
- Age
- 12mo ago
Trending
90-day click momentum
iWarmbase EMS Muscle Stimulator Portable Electric ABS Stimulator with 6 Modes & 19 Intensities Six Pack Machine AB Trainer Full Body Arm/Legs/Hip for Men Women
- Price
- £22.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
BENTENG EMS Muscle Stimulator ABS Trainer Belt Abdominal Exerciser Stimulator Abdominal Toning Belt Portable Fitness Trainer for Arm and Leg No Need Gel Pads USB Rechargeable(8 Modes 19 Levels)
- Price
- £31.70
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 1y ago
iWarmbase EMS Muscle Stimulator
- Price
- £22.09
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
Compex Corebelt 5.0 Unisex-Adult Ab and Lumbar Electro Stimulation Belt (EMS) 9 Programs for a Flatter Firmer Stomach Black
- Price
- £136.74
- Rating
- 3.9/5
- Reviews
- 148
- Age
- 4y ago
Slendertone Womens Abs7 Full Female Toning Pack Black 69-119cm 27-47cm 34-40 NA Abs7 Full Female Toning Pack
- Price
- £166.81
- Rating
- 3.8/5
- Reviews
- 103
- Age
- 5y ago
Newest
by launch dateiWarmbase EMS Muscle Stimulator Portable Electric ABS Stimulator with 6 Modes & 19 Intensities Six Pack Machine AB Trainer Full Body Arm/Legs/Hip for Men Women
- Price
- £22.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
iWarmbase EMS Muscle Stimulator
- Price
- £22.09
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
UIOF Ems Muscle Stimulator ABS Trainer Muscle Stimulator
- Price
- £24.10
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 4mo ago
EMS Muscle Stimulator ABS Trainer Abdominal Muscle Toner Electronic Workout Home Fitness Device with 8 Modes 29 Intensities 4 Machines 4 Patches 12 Gel For Abdominal/Arm/Leg/Hip Training-Blue
- Price
- £18.32
- Rating
- 3.7/5
- Reviews
- 82
- Age
- 12mo ago
TENS Machine for Pain Relief GHTENS Rechargeable EMS Unit with 5 Modes 80 Programs Dual Channels & 8 Electrode Pads for Back Sciatica Shoulder Pain
- Price
- £24.60
- Rating
- 4.5/5
- Reviews
- 1,212
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
36
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
32%
- EVOLAND18%
- AUVON18%
- Slendertone11%
- SLENDERTONE9%
- iWarmbase7%
- ABFLEX6%
Demand
Slendertone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 3.1×
Search terms
Top Slendertone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ems muscle stimulator64K/yr
- slendertone34K/yr
- muscle stimulator22K/yr
- ems16K/yr
- slendertone belt22K/yr
- slendertone abs belt4K/yr
- electric muscle stimulator6K/yr
- muscle stimulater machine14K/yr
Reviews and returns
What reviews say buyers love and hate about Slendertone
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I didnt believe in its effectiveness either
does not work well at all
Not working
Broke and started shocking me after a few months
Stopped working after a few weeks
Malfunctioned after a few weeks
Really cheap and low quality product for the price
Costed £75, poor quality
Bad quality
the instructions are poor
No instructions
The instruction book is confusing
Doesnt charge or turn on
Wasn't holding the charge
refuses to recharge
Love
Good for the money
Excellent value
Worth buying
Really high quality device
the unit itself seems well made
EXCELLENT PRODUCT
Delivered quickly easy to use
Ease of use
Easy to operate
It relaxes the muscles
helping my leg muscles to good result
Relaxes tight muscles
Seems to work as it should
Works as it should
As described
Return
2.5% Return rate 14% Fixable by listing
I didnt believe in its effectiveness either
does not work well at all
Not working
Dont get me wronf the fit is good put the functio s dont do the job
The belt is to small
Too small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slendertone questions
Answered from the same tracked data.