Slendertone
Slendertone shows beatable incumbent ratings (4.1★), but soft demand (-12.0% this quarter) keeps it on the watch list.
Flapen Score
Is Slendertone profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Slendertone is a £255K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 54/100.
Slendertone: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.0% over the last 90 days and 2.4% of searches end in a purchase.
£255K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 30 products
Top Slendertone products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.84
- Rating
- 4.6/5
- Reviews
- 2,118
- Age
- 7y ago
AUVON Dual Channel TENS Machine for Pain Relief TENS Unit Muscle Stimulator with 20 Modes 2 and 2x4 TENS Pads Replacement
- Price
- £20.41
- Rating
- 4.6/5
- Reviews
- 14,827
- Age
- 6y ago
Slendertone Evolve Abs Trainer EMS Training Device Abdominal Muscle Trainer Abdominal Trainer with 12 Programs and 100 Intensities Portable Muscle Stimulator for Abdomen Fitness Training
- Price
- £147.11
- Rating
- 3.6/5
- Reviews
- 199
- Age
- 4y ago
ABFLEX Ab Toning Belt and Ab Stimulator for Slender Toned Stomach Muscles Remote for Quick and Easy Adjustments 99 Intensity Levels and 10 Workouts for Fast Results Workout Belt
- Price
- £30.88
- Rating
- 4.1/5
- Reviews
- 11,895
- Age
- 10y ago
EMS Muscle Stimulator ABS Trainer Abdominal Muscle Toner Electronic Workout Home Fitness Device with 8 Modes 29 Intensities 4 Machines 4 Patches 12 Gel For Abdominal/Arm/Leg/Hip Training-Blue
- Price
- £18.32
- Rating
- 3.7/5
- Reviews
- 82
- Age
- 12mo ago
Trending
90-day click momentum
iWarmbase EMS Muscle Stimulator Portable Electric ABS Stimulator with 6 Modes & 19 Intensities Six Pack Machine AB Trainer Full Body Arm/Legs/Hip for Men Women
- Price
- £22.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
BENTENG EMS Muscle Stimulator ABS Trainer Belt Abdominal Exerciser Stimulator Abdominal Toning Belt Portable Fitness Trainer for Arm and Leg No Need Gel Pads USB Rechargeable(8 Modes 19 Levels)
- Price
- £31.70
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 1y ago
iWarmbase EMS Muscle Stimulator
- Price
- £22.09
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
Compex Corebelt 5.0 Unisex-Adult Ab and Lumbar Electro Stimulation Belt (EMS) 9 Programs for a Flatter Firmer Stomach Black
- Price
- £136.74
- Rating
- 3.9/5
- Reviews
- 148
- Age
- 4y ago
Slendertone Womens Abs7 Full Female Toning Pack Black 69-119cm 27-47cm 34-40 NA Abs7 Full Female Toning Pack
- Price
- £166.81
- Rating
- 3.8/5
- Reviews
- 103
- Age
- 5y ago
Newest
by launch dateiWarmbase EMS Muscle Stimulator Portable Electric ABS Stimulator with 6 Modes & 19 Intensities Six Pack Machine AB Trainer Full Body Arm/Legs/Hip for Men Women
- Price
- £22.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
iWarmbase EMS Muscle Stimulator
- Price
- £22.09
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
UIOF Ems Muscle Stimulator ABS Trainer Muscle Stimulator
- Price
- £24.10
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 4mo ago
EMS Muscle Stimulator ABS Trainer Abdominal Muscle Toner Electronic Workout Home Fitness Device with 8 Modes 29 Intensities 4 Machines 4 Patches 12 Gel For Abdominal/Arm/Leg/Hip Training-Blue
- Price
- £18.32
- Rating
- 3.7/5
- Reviews
- 82
- Age
- 12mo ago
TENS Machine for Pain Relief GHTENS Rechargeable EMS Unit with 5 Modes 80 Programs Dual Channels & 8 Electrode Pads for Back Sciatica Shoulder Pain
- Price
- £24.60
- Rating
- 4.5/5
- Reviews
- 1,212
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
36
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
32%
- EVOLAND18%
- AUVON18%
- Slendertone11%
- SLENDERTONE9%
- iWarmbase7%
- ABFLEX6%
Slendertone demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 3.1×
Top Slendertone search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ems muscle stimulator64K/yr
- slendertone34K/yr
- muscle stimulator22K/yr
- ems16K/yr
- slendertone belt22K/yr
- slendertone abs belt4K/yr
- electric muscle stimulator6K/yr
- muscle stimulater machine14K/yr
What reviews say buyers love and hate about Slendertone
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Good for the money”
“Really high quality device”
“Delivered quickly easy to use”
“It relaxes the muscles”
“Seems to work as it should”
What buyers complain about
55% of reviews“I didnt believe in its effectiveness either”
“Broke and started shocking me after a few months”
“Really cheap and low quality product for the price”
“the instructions are poor”
“Doesnt charge or turn on”
Slendertone return rate & reasons
Why buyers send it back, as a share of all return requests.
2.5%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Slendertone questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
