sleeping tablets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Market size
Good£762K£762K/yr · 966K searches
Review moat
Okay2,935.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.71–£20.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.40avg listing price — sweet spot $15–$100
Growth
Bad-34.4%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sleeping tablets is a £762K/yr Amazon United Kingdom market (966K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
sleeping tablets market data
- Units sold / yr
- 80K–100K
- avg 10,000–12,500/product
- Revenue / yr
- £672K–£840K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.7%
- Avg brand age
- 39 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Nytol51%
- Kalms36%
- Sleep Oracles9%
- The Health Improvers2%
- Hybrid Health2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Top sleeping tablets search terms
- sleeping tablets346K/yr
- nytol144K/yr
- nytol one a night extra strength85K/yr
- sleeping pills67K/yr
- kalms night63K/yr
- sleeping tablets for adults40K/yr
- sleep supplement32K/yr
- sleep tablets29K/yr
- nytol sleeping tablets29K/yr
- hypnozan sleeping tablets9K/yr
Top sleeping tablets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nytol Herbal Simply Sleep One A Night Tablets - Herbal Remedy with Natural Active Ingredients Used to aid Sleep - 21 Count (Pack of 1)
Nytol£5.184.0★10,616 rev
Kalms Night One-a-Night 28 Tablets - Traditional Herbal Medicinal Product Used for The Temporary Relief of Sleep Disturbances.
Kalms£5.984.2★1,008 rev
Kalms Night 56 Tablets - Traditional Herbal Medicinal Product Used for The Temporary Relief of Sleep Disturbances
Kalms£4.154.1★2,465 rev
Nytol Herbal Sleep Aid Tablets 30 Tablets | Traditional Herbal Medicinal Product for the Temporary Relief of Sleep Disturbances | Valerian Root Passion Flower & Hop Strobile Extracts
Nytol£3.714.0★6,812 rev
Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
Sleep Oracles£9.894.5★376 rev
Newest
by launch dateSleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
Sleep Oracles£9.89376 rev
Sugar-Free Sleep Gummies x 60 Sleep Aid 8-in-1 Formula with Ashwagandha L Theanine 5 HTP Magnesium & More High Strength Natural Berry Flavoured Get Koala-Ty Sleep 60 Gummies
Hybrid Health£12.50390 rev
Deepest Sleep Natural Sleeping Aid Tablets for Adults with Magnesium for Sleep Ashwagandha Capsules Stress Anxiety Relief Supplement Herbal Help Sleeping Pills
The Health Improvers£20.46101 rev
Kalms Night One-a-Night 28 Tablets - Traditional Herbal Medicinal Product Used for The Temporary Relief of Sleep Disturbances.
Kalms£5.981,008 rev
Kalms Night 56 Tablets - Traditional Herbal Medicinal Product Used for The Temporary Relief of Sleep Disturbances
Kalms£4.152,465 rev
Trending
90-day click momentumSleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
Sleep Oracles£9.894.5★
Deepest Sleep Natural Sleeping Aid Tablets for Adults with Magnesium for Sleep Ashwagandha Capsules Stress Anxiety Relief Supplement Herbal Help Sleeping Pills
The Health Improvers£20.463.4★
Sugar-Free Sleep Gummies x 60 Sleep Aid 8-in-1 Formula with Ashwagandha L Theanine 5 HTP Magnesium & More High Strength Natural Berry Flavoured Get Koala-Ty Sleep 60 Gummies
Hybrid Health£12.503.9★
Nytol Simply Sleep & Calm Elixir 100ml - Herbal Remedy Traditionally Used to Aid Restful Sleep
Nytol£5.343.9★
Nytol Herbal Simply Sleep One A Night Tablets - Herbal Remedy with Natural Active Ingredients Used to aid Sleep - 21 Count (Pack of 1)
Nytol£5.184.0★
What buyers say about sleeping tablets
What buyers praise and complain about, mined from review topics.What buyers love
“Helps me sleep”
“Solid quality”
“Good price”
“Does work”
“Best magnesium supplement I've tried”
“Calming”
“works better than expected”
“helps you fall asleep without the effect being too strong”
“Its helped me feel more relaxed”
“Easy to use”
What buyers complain about
“Not effective”
“does not help sleep”
“Way too expensive”
“taste is nasty”
“I dont get that so I know its a side effect”
“not as good as expected”
“They do have a slight smell to them”
“it can soon add up to several capsules 2, 3 times per day, which I struggle with”
“I believe the product description may be inaccurate”
“I'm getting allergic reactions to this”
Common questions
- Is sleeping tablets profitable to sell on Amazon United Kingdom?
- The niche generates £762K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the sleeping tablets niche?
- 5 brands and 104 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sleeping tablets?
- Top complaints mined from reviews: Functionality-Overall, Sleep Quality, Value For Money. The return rate is 0.0%.
- When does demand for sleeping tablets peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the sleeping tablets niche?
- Listings span £3.71–£20.46; the average listing price is £8.40 (sweet spot $15–$100). The average incumbent carries 2,936 reviews — the moat a new listing must climb.