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Sleeping Tablets

Fail

The top 5 brands take 100% of clicks, so Sleeping Tablets is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£762K/yr966K searches / yr
90-day growth
-34.4%search demand this quarter
Competition
93%top-5 click share · 5 brands · 104 sellers

Flapen Score

Sleeping Tablets against its category

The dotted line is the Health & Personal Care average. Past it, Sleeping Tablets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleeping Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sleeping Tablets 966K times last year and spent an estimated £762K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 966K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £762K a year.

Searches, last 12 months
966K
Growth, 90 days vs prior 90
-34.4%
Conversion, latest week
9.4%
Market size, estimated
£762Ka year
Peak month
January1.8× the quietest month
Top search term
sleeping tablets346K searches a year

02 · Price

A sale here is worth £8.40.

Listings sell for £8.40 on average, from £3.71 to £20.46. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At £8.40 that is £84K to £105K a year per listing.

Average price
£8.40under the $15 to $100 sweet spot
Price range
£3.71–£20.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
10,000–12,500
Revenue per listing a year
£84K–£105K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #29 within Over-the-Counter Medication. It carries 2,936 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#29in Over-the-Counter Medication
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,936per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Sleeping Tablets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

£0£76K£152K£229K£305K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

104

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • Nytol51%
  • Kalms36%
  • Sleep Oracles9%
  • The Health Improvers2%
  • Hybrid Health2%

Demand

Sleeping Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Sleeping Tablets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sleeping tablets346K/yr
  • nytol144K/yr
  • nytol one a night extra strength85K/yr
  • sleeping pills67K/yr
  • kalms night63K/yr
  • sleeping tablets for adults40K/yr
  • sleep supplement32K/yr
  • sleep tablets29K/yr
  • nytol sleeping tablets29K/yr
  • hypnozan sleeping tablets9K/yr

Reviews and returns

What reviews say buyers love and hate about Sleeping Tablets

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Sleep Quality”
30%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not effective”
A buyer, on “Functionality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sleeping Tablets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data