Sleeping Tablets
FailThe top 5 brands take 100% of clicks, so Sleeping Tablets is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £762K/yr966K searches / yr
- 90-day growth
- -34.4%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 104 sellers
Flapen Score
Sleeping Tablets against its category
The dotted line is the Health & Personal Care average. Past it, Sleeping Tablets is stronger. Inside it, weaker.
Market
The Sleeping Tablets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sleeping Tablets 966K times last year and spent an estimated £762K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 966K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £762K a year.
- Searches, last 12 months
- 966K
- Growth, 90 days vs prior 90
- -34.4%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £762Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- sleeping tablets346K searches a year
02 · Price
A sale here is worth £8.40.
Listings sell for £8.40 on average, from £3.71 to £20.46. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At £8.40 that is £84K to £105K a year per listing.
- Average price
- £8.40under the $15 to $100 sweet spot
- Price range
- £3.71–£20.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £84K–£105K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #29 within Over-the-Counter Medication. It carries 2,936 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #29in Over-the-Counter Medication
- Average rating
- 4.00 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,936per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Sleeping Tablets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nytol Herbal Simply Sleep One A Night Tablets - Herbal Remedy with Natural Active Ingredients Used to aid Sleep - 21 Count (Pack of 1)
- Price
- £5.18
- Rating
- 4.0/5
- Reviews
- 10,616
- Age
- 9y ago
Kalms Night One-a-Night 28 Tablets - Traditional Herbal Medicinal Product Used for The Temporary Relief of Sleep Disturbances.
- Price
- £5.98
- Rating
- 4.2/5
- Reviews
- 1,008
- Age
- 2y ago
Kalms Night 56 Tablets - Traditional Herbal Medicinal Product Used for The Temporary Relief of Sleep Disturbances
- Price
- £4.15
- Rating
- 4.1/5
- Reviews
- 2,465
- Age
- 2y ago
Nytol Herbal Sleep Aid Tablets 30 Tablets | Traditional Herbal Medicinal Product for the Temporary Relief of Sleep Disturbances | Valerian Root Passion Flower & Hop Strobile Extracts
- Price
- £3.71
- Rating
- 4.0/5
- Reviews
- 6,812
- Age
- 17y ago
Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 6mo ago
Trending
90-day click momentumSleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 6mo ago
Deepest Sleep Natural Sleeping Aid Tablets for Adults with Magnesium for Sleep Ashwagandha Capsules Stress Anxiety Relief Supplement Herbal Help Sleeping Pills
- Price
- £20.46
- Rating
- 3.4/5
- Reviews
- 101
- Age
- 2y ago
Sugar-Free Sleep Gummies x 60 Sleep Aid 8-in-1 Formula with Ashwagandha L Theanine 5 HTP Magnesium & More High Strength Natural Berry Flavoured Get Koala-Ty Sleep 60 Gummies
- Price
- £12.50
- Rating
- 3.9/5
- Reviews
- 390
- Age
- 1y ago
Nytol Simply Sleep & Calm Elixir 100ml - Herbal Remedy Traditionally Used to Aid Restful Sleep
- Price
- £5.34
- Rating
- 3.9/5
- Reviews
- 1,718
- Age
- 11y ago
Nytol Herbal Simply Sleep One A Night Tablets - Herbal Remedy with Natural Active Ingredients Used to aid Sleep - 21 Count (Pack of 1)
- Price
- £5.18
- Rating
- 4.0/5
- Reviews
- 10,616
- Age
- 9y ago
Newest
by launch dateSleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 6mo ago
Sugar-Free Sleep Gummies x 60 Sleep Aid 8-in-1 Formula with Ashwagandha L Theanine 5 HTP Magnesium & More High Strength Natural Berry Flavoured Get Koala-Ty Sleep 60 Gummies
- Price
- £12.50
- Rating
- 3.9/5
- Reviews
- 390
- Age
- 1y ago
Deepest Sleep Natural Sleeping Aid Tablets for Adults with Magnesium for Sleep Ashwagandha Capsules Stress Anxiety Relief Supplement Herbal Help Sleeping Pills
- Price
- £20.46
- Rating
- 3.4/5
- Reviews
- 101
- Age
- 2y ago
Kalms Night One-a-Night 28 Tablets - Traditional Herbal Medicinal Product Used for The Temporary Relief of Sleep Disturbances.
- Price
- £5.98
- Rating
- 4.2/5
- Reviews
- 1,008
- Age
- 2y ago
Kalms Night 56 Tablets - Traditional Herbal Medicinal Product Used for The Temporary Relief of Sleep Disturbances
- Price
- £4.15
- Rating
- 4.1/5
- Reviews
- 2,465
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Nytol51%
- Kalms36%
- Sleep Oracles9%
- The Health Improvers2%
- Hybrid Health2%
Demand
Sleeping Tablets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Search terms
Top Sleeping Tablets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sleeping tablets346K/yr
- nytol144K/yr
- nytol one a night extra strength85K/yr
- sleeping pills67K/yr
- kalms night63K/yr
- sleeping tablets for adults40K/yr
- sleep supplement32K/yr
- sleep tablets29K/yr
- nytol sleeping tablets29K/yr
- hypnozan sleeping tablets9K/yr
Reviews and returns
What reviews say buyers love and hate about Sleeping Tablets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not effective
Didn't work for me
didnt get any results
does not help sleep
poor sleep quality
it didn't help me sleep
Way too expensive
Waste of money
seem quite pricey
taste is nasty
No taste or smell
Poor taste
I dont get that so I know its a side effect
Traumatic experience with these pills
I felt no effects whatsoever
Love
Helps me sleep
Help me fall asleep
Restful sleep
Solid quality
The capsules are high quality
Excellent product
Good price
Fair Price
Good value for money
Does work
Effective
Work perfect
Best magnesium supplement I've tried
Best Magnesium Supplement
Great all in one Magnesium Glycinate supplement
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleeping Tablets questions
Answered from the same tracked data.