Sleep Oil
FailDemand is soft, at -28.6% this quarter, so Sleep Oil is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £60K/yr77K searches / yr
- 90-day growth
- -28.6%search demand this quarter
- Competition
- 43%top-5 click share · 10 brands · 52 sellers
Flapen Score
Sleep Oil against its category
The dotted line is the Health & Personal Care average. Past it, Sleep Oil is stronger. Inside it, weaker.
Market
The Sleep Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sleep Oil 77K times last year and spent an estimated £60K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -28.6%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £60Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- tisserand essential oils55K searches a year
02 · Price
A sale here is worth £8.35.
Listings sell for £8.35 on average, from £3.78 to £25.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.35 that is £835 to £2K a year per listing.
- Average price
- £8.35under the $15 to $100 sweet spot
- Price range
- £3.78–£25.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £835–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Alternative Medicine. It carries 2,655 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #162in Alternative Medicine
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,655per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Sleep Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tisserand Aromatherapy Lavender - Organic Essential Oil Massage Oil Aromatherapy Oil Skin Oil Oil for Diffuser 100% Pure Essential Oil - 9ml
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 4,276
- Age
- 18y ago

Tisserand - The Little Box of Happiness - Shine Bright Creative Space Happy Vibes - 100% Natural Pure Essential Oils - 3x10ml
- Price
- £8.08
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 5y ago

Tisserand - Wellbeing - Little Wellbeing Wonders Collection - MoodFix Mist - 100% Pure Essential Oil - Miniature Mist Giftset - 4x9ml
- Price
- £10.36
- Rating
- 4.5/5
- Reviews
- 812
- Age
- 6y ago

Tisserand - The Little Box of Mindfulness - Breathe Deep Mind Clear Real Calm - 100% Natural Pure Essential Oils - 3x10m
- Price
- £8.23
- Rating
- 4.6/5
- Reviews
- 1,030
- Age
- 5y ago

Tisserand - Sleep Better Diffuser Oil - Lavender Jasmine & Sandalwood Essential Oils - 100% Natural Pure Essential Oils - 9ml
- Price
- £5.76
- Rating
- 4.4/5
- Reviews
- 2,458
- Age
- 16y ago
Trending
90-day click momentum
Tisserand - The Little Box of Happiness - Shine Bright Creative Space Happy Vibes - 100% Natural Pure Essential Oils - 3x10ml
- Price
- £8.08
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 5y ago

Tisserand - The Little Box of Wellbeing - Happy Vibes Total De-Stress Sleep Better - 100% Natural Pure Essential Oils - 3x10ml
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 1,179
- Age
- 5y ago

50ml Lavandin Essential Oil Organic - Grown and Distilled in France - 100% Pure Natural and Organic - Lavender Scent Ideal for Diffuser Aromatherapy Massage DIY Soap Candles etc.
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 1y ago

Neals Yard Remedies Lavender Essential Oil Relaxing Essential Oil Naturally Calming Oils Vegan & Cruelty-Free 10ml
- Price
- £8.78
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 4y ago

Absolute Aromas Organic Lavender Essential Oil 10ml - 100% Pure Natural Vegan Undiluted and Cruelty-Free - for use in Diffusers Oil Burners and Aromatherapy Blends
- Price
- £5.22
- Rating
- 4.6/5
- Reviews
- 536
- Age
- 14y ago
Newest
by launch date
50ml Lavandin Essential Oil Organic - Grown and Distilled in France - 100% Pure Natural and Organic - Lavender Scent Ideal for Diffuser Aromatherapy Massage DIY Soap Candles etc.
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 1y ago

AVD Organics Lavender Essential Oil 30ml - 100% Pure for Sleep & Diffusers
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 3,947
- Age
- 1y ago

Carno Calm Lavender Essential Oil 30ml 100% Pure for Sleep Massage Therapy
- Price
- £7.48
- Rating
- 4.4/5
- Reviews
- 3,445
- Age
- 2y ago

Tisserand - Restore Balance Diffuser Oil Perimenopause Menopause and Menstruation Support for Women Rose Clary Sage and Geranium 100 Percent Natural Essential Oils - 9ml
- Price
- £6.66
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 3y ago

Neals Yard Remedies Lavender Essential Oil Relaxing Essential Oil Naturally Calming Oils Vegan & Cruelty-Free 10ml
- Price
- £8.78
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
52
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
5%
- Tisserand80%
- Carno Calm5%
- AVD ORGANICS4%
- Neal's Yard Remedies2%
- Beau Cliché2%
- Absolute Aromas2%
- Open — no brand owns it (4 brands, 5%)
Demand
Sleep Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Sleep Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tisserand essential oils55K/yr
- organic lavender essential oil11K/yr
- organic lavender oil6K/yr
- tisserand diffuser5K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells bad
Not a very strong smell
so I suspect these are synthetic fragrances
also more expensive
what a waste of money
I certainly wasn't happy having spent almost £10 on them :
consistency of water
Quite watery
Also it is more watery than oily
Product leaked everywhere on all of the bottles - small was great though
very small amount
Love
Lasting fragrance
Beautiful scent
Great fragrance
Great quality lavender oil
Excellent product
Good quality
Good value
Good value for the money
Value for money
Does what it says on bottle
Just what I wanted
Exactly what is described
Sleep well
Perfect for bedtime to help you drift off peacefully
Helped with sleep
Return
0.3% Return rate 29% Fixable by listing
Smells bad
Not a very strong smell
so I suspect these are synthetic fragrances
Product leaked everywhere on all of the bottles - small was great though
very small amount
Body Oil
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Oil questions
Answered from the same tracked data.









