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Sleep Oil

Fail

Demand is soft, at -28.6% this quarter, so Sleep Oil is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£60K/yr77K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
43%top-5 click share · 10 brands · 52 sellers

Flapen Score

Sleep Oil against its category

The dotted line is the Health & Personal Care average. Past it, Sleep Oil is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleep Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sleep Oil 77K times last year and spent an estimated £60K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
9.4%
Market size, estimated
£60Ka year
Peak month
December3.6× the quietest month
Top search term
tisserand essential oils55K searches a year

02 · Price

A sale here is worth £8.35.

Listings sell for £8.35 on average, from £3.78 to £25.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.35 that is £835 to £2K a year per listing.

Average price
£8.35under the $15 to $100 sweet spot
Price range
£3.78–£25.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£835–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Alternative Medicine. It carries 2,655 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#162in Alternative Medicine
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,655per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Sleep Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

52

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

5%

  • Tisserand80%
  • Carno Calm5%
  • AVD ORGANICS4%
  • Neal's Yard Remedies2%
  • Beau Cliché2%
  • Absolute Aromas2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Sleep Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Sleep Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tisserand essential oils55K/yr
  • organic lavender essential oil11K/yr
  • organic lavender oil6K/yr
  • tisserand diffuser5K/yr

Reviews and returns

What reviews say buyers love and hate about Sleep Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell47%−0.26

Smells bad

Not a very strong smell

so I suspect these are synthetic fragrances

Value For Money8%+0.16

also more expensive

what a waste of money

I certainly wasn't happy having spent almost £10 on them :

Dilute/Watery5%−0.03

consistency of water

Quite watery

Also it is more watery than oily

Leak-Proof4%

Product leaked everywhere on all of the bottles - small was great though

Size-Overall4%

very small amount

Love

Smell43%−0.26

Lasting fragrance

Beautiful scent

Great fragrance

Quality-Overall20%+1.79

Great quality lavender oil

Excellent product

Good quality

Value For Money5%+0.16

Good value

Good value for the money

Value for money

Advertised Vs Actual Product5%+0.48

Does what it says on bottle

Just what I wanted

Exactly what is described

Sleep Quality4%+0.19

Sleep well

Perfect for bedtime to help you drift off peacefully

Helped with sleep

Return

0.3% Return rate 29% Fixable by listing

Smell34%▃▄▄█▅▆

Smells bad

Not a very strong smell

so I suspect these are synthetic fragrances

Advertised Vs Actual Product18%▅▁▇▄▇█
Leak-Proof8%▅███▄▁

Product leaked everywhere on all of the bottles - small was great though

Size-Overall8%██▄▅▄▄

very small amount

Oily/Greasy8%█▄▃▁▁▁

Body Oil

FAQ

Common Sleep Oil questions

Answered from the same tracked data.