Sleep Oil
soft demand (-28.6% this quarter) — Sleep Oil doesn't clear our bar today.
Flapen Score
Is Sleep Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sleep Oil is a £60K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Sleep Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.6% over the last 90 days and 9.4% of searches end in a purchase.
£60K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 30 products
Top Sleep Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tisserand Aromatherapy Lavender - Organic Essential Oil Massage Oil Aromatherapy Oil Skin Oil Oil for Diffuser 100% Pure Essential Oil - 9ml
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 4,276
- Age
- 18y ago
Tisserand - The Little Box of Happiness - Shine Bright Creative Space Happy Vibes - 100% Natural Pure Essential Oils - 3x10ml
- Price
- £8.08
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 5y ago
Tisserand - Wellbeing - Little Wellbeing Wonders Collection - MoodFix Mist - 100% Pure Essential Oil - Miniature Mist Giftset - 4x9ml
- Price
- £10.36
- Rating
- 4.5/5
- Reviews
- 812
- Age
- 6y ago
Tisserand - The Little Box of Mindfulness - Breathe Deep Mind Clear Real Calm - 100% Natural Pure Essential Oils - 3x10m
- Price
- £8.23
- Rating
- 4.6/5
- Reviews
- 1,030
- Age
- 5y ago
Tisserand - Sleep Better Diffuser Oil - Lavender Jasmine & Sandalwood Essential Oils - 100% Natural Pure Essential Oils - 9ml
- Price
- £5.76
- Rating
- 4.4/5
- Reviews
- 2,458
- Age
- 16y ago
Trending
90-day click momentumTisserand - The Little Box of Happiness - Shine Bright Creative Space Happy Vibes - 100% Natural Pure Essential Oils - 3x10ml
- Price
- £8.08
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 5y ago
Tisserand - The Little Box of Wellbeing - Happy Vibes Total De-Stress Sleep Better - 100% Natural Pure Essential Oils - 3x10ml
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 1,179
- Age
- 5y ago
50ml Lavandin Essential Oil Organic - Grown and Distilled in France - 100% Pure Natural and Organic - Lavender Scent Ideal for Diffuser Aromatherapy Massage DIY Soap Candles etc.
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 1y ago
Neals Yard Remedies Lavender Essential Oil Relaxing Essential Oil Naturally Calming Oils Vegan & Cruelty-Free 10ml
- Price
- £8.78
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 4y ago
Absolute Aromas Organic Lavender Essential Oil 10ml - 100% Pure Natural Vegan Undiluted and Cruelty-Free - for use in Diffusers Oil Burners and Aromatherapy Blends
- Price
- £5.22
- Rating
- 4.6/5
- Reviews
- 536
- Age
- 14y ago
Newest
by launch date50ml Lavandin Essential Oil Organic - Grown and Distilled in France - 100% Pure Natural and Organic - Lavender Scent Ideal for Diffuser Aromatherapy Massage DIY Soap Candles etc.
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 1y ago
AVD Organics Lavender Essential Oil 30ml - 100% Pure for Sleep & Diffusers
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 3,947
- Age
- 1y ago
Carno Calm Lavender Essential Oil 30ml 100% Pure for Sleep Massage Therapy
- Price
- £7.48
- Rating
- 4.4/5
- Reviews
- 3,445
- Age
- 2y ago
Tisserand - Restore Balance Diffuser Oil Perimenopause Menopause and Menstruation Support for Women Rose Clary Sage and Geranium 100 Percent Natural Essential Oils - 9ml
- Price
- £6.66
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 3y ago
Neals Yard Remedies Lavender Essential Oil Relaxing Essential Oil Naturally Calming Oils Vegan & Cruelty-Free 10ml
- Price
- £8.78
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
52
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
5%
- Tisserand80%
- Carno Calm5%
- AVD ORGANICS4%
- Neal's Yard Remedies2%
- Beau Cliché2%
- Absolute Aromas2%
- Open — no brand owns it (4 brands, 5%)
Sleep Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top Sleep Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tisserand essential oils55K/yr
- organic lavender essential oil11K/yr
- organic lavender oil6K/yr
- tisserand diffuser5K/yr
What reviews say buyers love and hate about Sleep Oil
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Lasting fragrance”
“Great quality lavender oil”
“Good value”
“Does what it says on bottle”
“Sleep well”
What buyers complain about
81% of reviews“Smells bad”
“also more expensive”
“consistency of water”
“Product leaked everywhere on all of the bottles - small was great though”
“very small amount”
Sleep Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sleep Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
