Sleep Gift Sets for Women
FailPrices span $1.84–$16.19, mostly outside the sweet spot, so Sleep Gift Sets for Women is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £802K/yr819K searches / yr
- 90-day growth
- -29.5%search demand this quarter
- Competition
- 78%top-5 click share · 8 brands · 76 sellers
Flapen Score
Sleep Gift Sets for Women against its category
The dotted line is the Health & Personal Care average. Past it, Sleep Gift Sets for Women is stronger. Inside it, weaker.
Market
The Sleep Gift Sets for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sleep Gift Sets for Women 819K times last year and spent an estimated £802K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
12.8% of searches ended in a purchase last week.
Shoppers searched for this 819K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £802K a year.
- Searches, last 12 months
- 819K
- Growth, 90 days vs prior 90
- -29.5%
- Conversion, latest week
- 12.8%
- Market size, estimated
- £802Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- pillow spray114K searches a year
02 · Price
A sale here is worth £7.65.
Listings sell for £7.65 on average, from £1.84 to £16.19. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £7.65 that is £46K to £61K a year per listing.
- Average price
- £7.65under the $15 to $100 sweet spot
- Price range
- £1.84–£16.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £46K–£61K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #46 within Alternative Medicine. It carries 4,284 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 86%
- Out of stock, average day
- 0.4%
- Average rank
- #46in Alternative Medicine
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,284per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Sleep Gift Sets for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Feather & Down Lavender Pillow Spray 100 ml Sleep Spray with Calming Chamomile Essential Oils for Relaxation
- Price
- £4.61
- Rating
- 4.4/5
- Reviews
- 15,882
- Age
- 9y ago

Feather & Down Pillow Spray Duo Sleep Gift Set with Lavender Mist and Breathe Well Blend Cruelty Free and Vegan Relaxation Gift Set
- Price
- £4.87
- Rating
- 4.6/5
- Reviews
- 3,541
- Age
- 5y ago

Avon Planet Spa Sleep Pillow Mist - 100ml
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 1,989
- Age
- 3y ago

This Works Deep Sleep Pillow Spray 75 ml Infused with Lavender Camomile and Vetivert - Science-Backed Natural Pillow Mist to Aid Sleep
- Price
- £14.70
- Rating
- 4.3/5
- Reviews
- 22,567
- Age
- 18y ago

Feather & Down Lavender Sleep Spray Pillow Mist 200ml Calming Pillow Spray with Chamomile & Essential Oils for Relaxation and Restful Nights
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 1,476
- Age
- 6y ago
Trending
90-day click momentum
Avon Planet Spa Sleep Pillow Mist Trio -100ml (Pack of 3)
- Price
- £9.83
- Rating
- 4.4/5
- Reviews
- 1,989
- Age
- 2y ago

Feather & Down Magnesium and Passionflower Dream Mist (200ml) - Calming Sleep Aid Soothing Body & Foot Mist Enriched with 5% Magnesium and Passionflower Extract Relaxation Aromatherapy
- Price
- £8.01
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 1y ago

Feather & Down Bathtime Bliss Gift Set (Shower Cream Pillow Spray Bath Essence & Body Lotion) - Bath Set with lavender & chamomile essential oils Mothers Day relaxation gift
- Price
- £7.14
- Rating
- 4.6/5
- Reviews
- 662
- Age
- 6y ago

Tisserand - Sleep Better Body & Pillow Mist - 100% Natural Essential Oils for Deep Sleep & Relaxation - 100 ml
- Price
- £6.04
- Rating
- 4.4/5
- Reviews
- 3,599
- Age
- 9y ago

Feather & Down Lavender Sleep Spray Pillow Mist 200ml Calming Pillow Spray with Chamomile & Essential Oils for Relaxation and Restful Nights
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 1,476
- Age
- 6y ago
Newest
by launch date
Feather & Down Magnesium and Passionflower Dream Mist (200ml) - Calming Sleep Aid Soothing Body & Foot Mist Enriched with 5% Magnesium and Passionflower Extract Relaxation Aromatherapy
- Price
- £8.01
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 1y ago

Avon Planet Spa Sleep Pillow Mist Trio -100ml (Pack of 3)
- Price
- £9.83
- Rating
- 4.4/5
- Reviews
- 1,989
- Age
- 2y ago

Avon Planet Spa Sleep Pillow Mist - 100ml
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 1,989
- Age
- 3y ago

Sanctuary Spa Pillow Sleep Spray Violet Jasmine and Sandalwood No Mineral Oil Cruelty Free and Vegan 100 ml
- Price
- £6.70
- Rating
- 4.4/5
- Reviews
- 903
- Age
- 4y ago

Feather & Down Magnesium Butter for Sleep - Lavender & Chamomile Soothing Body Butter (300ml) to support relaxation in your self care routine.
- Price
- £5.89
- Rating
- 4.5/5
- Reviews
- 3,638
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
76
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
3%
- Feather & Down60%
- Avon16%
- THISWORKS10%
- Tisserand5%
- SANCTUARY3%
- Healthpoint2%
- Open — no brand owns it (2 brands, 3%)
Demand
Sleep Gift Sets for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Sleep Gift Sets for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pillow spray114K/yr
- lavender pillow spray sleep122K/yr
- feather and down115K/yr
- sleep spray104K/yr
- lavender spray55K/yr
- sleep spray pillow mist45K/yr
- feather and down pillow spray28K/yr
- pillow mist27K/yr
- this works pillow spray36K/yr
- lavender pillow spray22K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Gift Sets for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smell doesnt last long at all
We really found the smell quite disgusting
Awful scent
Didn't work for me
Not as effective as I thought
none of them work
overpriced
Waste of money
Bit pricey
Garbage
Not the best lavender I have sampled
Poor quality
I was sent a used
Used product
Used item sent
Love
Beautiful smell
Great fragrance
smells divine
Good price
Good value for money
Good value for money
It's a high-quality set that looks great
No complaints from us
Excellent product
Gift
Great gift
Thoughtful gift
Lovely Moisturiser & Smells lovely
nicely moisturises skin
This is a lovely moisturising cream
Return
0.1% Return rate 10% Fixable by listing
Smell doesnt last long at all
We really found the smell quite disgusting
Awful scent
Didn't work for me
Not as effective as I thought
none of them work
Small bottle
It's a bigger bottle than expected. my other one, different brand, is tiny.
which looks ridiculously small compared to the larger one
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Gift Sets for Women questions
Answered from the same tracked data.









