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Sleep Aid

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -28.6% this quarter, so Sleep Aid is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£300K/yr835K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
44%top-5 click share · 17 brands · 250 sellers

Flapen Score

Sleep Aid against its category

The dotted line is the Health & Personal Care average. Past it, Sleep Aid is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleep Aid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sleep Aid 835K times last year and spent an estimated £300K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 835K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £300K a year.

Searches, last 12 months
835K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
4.3%
Market size, estimated
£300Ka year
Peak month
January2.6× the quietest month
Top search term
sleep291K searches a year

02 · Price

A sale here is worth £8.40.

Listings sell for £8.40 on average, from £2.29 to £25.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £8.40 that is £6K to £8K a year per listing.

Average price
£8.40under the $15 to $100 sweet spot
Price range
£2.29–£25.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #54 within Alternative Medicine. It carries 4,995 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#54in Alternative Medicine
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,995per listing
Listings tracked
32

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Sleep Aid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

250

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

23%

  • RESCUE31%
  • Sleep Oracles18%
  • Nytol9%
  • Kalms8%
  • Feather & Down7%
  • Wish Fusion4%

Demand

Sleep Aid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Sleep Aid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sleep291K/yr
  • sleep aid204K/yr
  • sleep aids for adults86K/yr
  • rescue remedy night46K/yr
  • sleeping37K/yr
  • sleep aids31K/yr
  • sleep oracles sleep aid gummies9K/yr
  • sleeping aids for adults21K/yr
  • sleep help18K/yr
  • sleeping aid13K/yr

Reviews and returns

What reviews say buyers love and hate about Sleep Aid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality18%+1.18

No sleep

poor sleep quality

Didn't help with Sleep

Functionality-Overall13%−0.18

DOESNT WORK

Not Effective

didnt get any results

Magnesium4%−0.03

This magnesium does not work

It is not your ordinary magnesium

doesnt actually tell the truth about the magnesium concentration

Dosage4%−0.04

the misleading dosage

The dose is misleading

The dosage is far too high

Value For Money4%+0.32

Waste of money

Way too expensive

Too expensive

Love

Sleep Quality23%+1.18

Best sleep mask

Help me fall asleep

HELPS WITH SLEEP

Quality-Overall12%+0.86

Amazing quality

Great product Shane

The capsules are high quality

Comfort-Overall8%+0.59

Comfortable to wear

Excellent comfort

Comfortable on your face

Value For Money7%+0.32

Good value for money

Excellent value for money

Fair Price

Smell5%−0.02

smells so beautiful

Good scent

smells divine

Return

0.1% Return rate 16% Fixable by listing

Comfort-Overall35%▆▇▇▇██

Not comfortable at all

making it uncomfortable to wear

Not at all comfortable to wear

Size-Overall13%▆█▄▅▆▅
Functionality-Overall9%█▅▅▅▄▅

DOESNT WORK

Not Effective

didnt get any results

Smell6%▆▆█▆▅▅

Awful scent

Chemical smell

Smells of chemicals

Sleep Quality5%▆▁▄█▆▇

No sleep

poor sleep quality

Didn't help with Sleep

FAQ

Common Sleep Aid questions

Answered from the same tracked data.