Sleep Aid
MaybeReturns run at only 0.1% of orders. But demand is soft, at -28.6% this quarter, so Sleep Aid is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £300K/yr835K searches / yr
- 90-day growth
- -28.6%search demand this quarter
- Competition
- 44%top-5 click share · 17 brands · 250 sellers
Flapen Score
Sleep Aid against its category
The dotted line is the Health & Personal Care average. Past it, Sleep Aid is stronger. Inside it, weaker.
Market
The Sleep Aid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sleep Aid 835K times last year and spent an estimated £300K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 835K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £300K a year.
- Searches, last 12 months
- 835K
- Growth, 90 days vs prior 90
- -28.6%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £300Ka year
- Peak month
- January2.6× the quietest month
- Top search term
- sleep291K searches a year
02 · Price
A sale here is worth £8.40.
Listings sell for £8.40 on average, from £2.29 to £25.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £8.40 that is £6K to £8K a year per listing.
- Average price
- £8.40under the $15 to $100 sweet spot
- Price range
- £2.29–£25.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #54 within Alternative Medicine. It carries 4,995 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #54in Alternative Medicine
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,995per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 4 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Sleep Aid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 6mo ago

Rescue Night Dropper | Aid a Natural Nights Sleep | BachOriginal Flower Essences | Easy-to-Use 20ml Dropper | Help SwitchOff Repetitive Thoughts for Restful Sleep
- Price
- £9.62
- Rating
- 4.4/5
- Reviews
- 5,522
- Age
- 6y ago

Nytol Herbal Simply Sleep One A Night Tablets - Herbal Remedy with Natural Active Ingredients Used to aid Sleep - 21 Count (Pack of 1)
- Price
- £5.18
- Rating
- 4.0/5
- Reviews
- 10,616
- Age
- 9y ago

Rescue Night Gummies | Natural Bedtime Support | Bach Original Flower Essences | 30 Vegan Raspberry Flavoured Gummies| Help Prepare for Restful Sleep
- Price
- £7.16
- Rating
- 4.2/5
- Reviews
- 1,218
- Age
- 2y ago

Rescue Night Spray (20ml) for A Natural Nights Sleep Natural Flower Essences Helps Switch Off from Repetitive Thoughts Disconnect from Distractions Night Support Aid a Restful Night
- Price
- £10.15
- Rating
- 4.4/5
- Reviews
- 4,101
- Age
- 17y ago
Trending
90-day click momentum
Rescue Remedy Pastilles | Blackcurrant Flavoured | Daily Support for StressfulMoments | Bach Original Flower Essences | Chewable Pastilles | 50g TravelTin
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 5,669
- Age
- 16y ago

Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 6mo ago

Rescue Night Gummies | Natural Bedtime Support | Bach Original Flower Essences | 30 Vegan Raspberry Flavoured Gummies| Help Prepare for Restful Sleep
- Price
- £7.16
- Rating
- 4.2/5
- Reviews
- 1,218
- Age
- 2y ago

Magnesium for Relaxation & Sleep Support with L-Theanine & Herbal Extracts for Stress Relief Restful Sleep Aid & Better Morning Energy Non-Habit Forming 90 Vegan Capsules
- Price
- £6.47
- Rating
- 4.0/5
- Reviews
- 85
- Age
- 11mo ago

Sugar-Free Sleep Gummies x 60 Sleep Aid 8-in-1 Formula with Ashwagandha L Theanine 5 HTP Magnesium & More High Strength Natural Berry Flavoured Get Koala-Ty Sleep 60 Gummies
- Price
- £12.50
- Rating
- 3.9/5
- Reviews
- 390
- Age
- 1y ago
Newest
by launch date
Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 6mo ago

Kind Patches | Dream Patches Magnesium | Supports Quality Sleep Calmer Mind Stress & Anxiety | Plant-Based Botanical Blend with Magnesium Passionflower Ashwagandha & L-theanine | 30 Vegan Patches
- Price
- £9.93
- Rating
- 3.7/5
- Reviews
- 156
- Age
- 9mo ago

Magnesium for Relaxation & Sleep Support with L-Theanine & Herbal Extracts for Stress Relief Restful Sleep Aid & Better Morning Energy Non-Habit Forming 90 Vegan Capsules
- Price
- £6.47
- Rating
- 4.0/5
- Reviews
- 85
- Age
- 11mo ago

Sleep Aid Device BOYUNSHI Anxiety Relief for Adults Type-C Rechargeable Microcurrent Calm Palm with 3 Modes & 9 Adjustable Gears Portable Sleep Instrument for Insomnia Solution Improve Deep Sleep
- Price
- £13.93
- Rating
- 4.0/5
- Reviews
- 116
- Age
- 1y ago

Magnesium Glycinate 7 in 1-2400mg Magnesium Supplements to Support Stress Relief Sleep Heart Health Nerves Muscles and Metabolism* - with Magnesium Citrate Malate Taurate - 120 Capsules
- Price
- £6.56
- Rating
- 4.6/5
- Reviews
- 1,134
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
250
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
23%
- RESCUE31%
- Sleep Oracles18%
- Nytol9%
- Kalms8%
- Feather & Down7%
- Wish Fusion4%
Demand
Sleep Aid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Sleep Aid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sleep291K/yr
- sleep aid204K/yr
- sleep aids for adults86K/yr
- rescue remedy night46K/yr
- sleeping37K/yr
- sleep aids31K/yr
- sleep oracles sleep aid gummies9K/yr
- sleeping aids for adults21K/yr
- sleep help18K/yr
- sleeping aid13K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Aid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No sleep
poor sleep quality
Didn't help with Sleep
DOESNT WORK
Not Effective
didnt get any results
This magnesium does not work
It is not your ordinary magnesium
doesnt actually tell the truth about the magnesium concentration
the misleading dosage
The dose is misleading
The dosage is far too high
Waste of money
Way too expensive
Too expensive
Love
Best sleep mask
Help me fall asleep
HELPS WITH SLEEP
Amazing quality
Great product Shane
The capsules are high quality
Comfortable to wear
Excellent comfort
Comfortable on your face
Good value for money
Excellent value for money
Fair Price
smells so beautiful
Good scent
smells divine
Return
0.1% Return rate 16% Fixable by listing
Not comfortable at all
making it uncomfortable to wear
Not at all comfortable to wear
DOESNT WORK
Not Effective
didnt get any results
Awful scent
Chemical smell
Smells of chemicals
No sleep
poor sleep quality
Didn't help with Sleep
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Aid questions
Answered from the same tracked data.









