Sleep Aid
Sleep Aid shows low returns (0.1%), but soft demand (-28.6% this quarter) keeps it on the watch list.
Flapen Score
Is Sleep Aid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sleep Aid is a £300K/yr Amazon United Kingdom market (835K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 53/100.
Sleep Aid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -28.6% over the last 90 days and 4.3% of searches end in a purchase.
£300K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 32 products
Top Sleep Aid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 6mo ago
Rescue Night Dropper | Aid a Natural Nights Sleep | BachOriginal Flower Essences | Easy-to-Use 20ml Dropper | Help SwitchOff Repetitive Thoughts for Restful Sleep
- Price
- £9.62
- Rating
- 4.4/5
- Reviews
- 5,522
- Age
- 6y ago
Nytol Herbal Simply Sleep One A Night Tablets - Herbal Remedy with Natural Active Ingredients Used to aid Sleep - 21 Count (Pack of 1)
- Price
- £5.18
- Rating
- 4.0/5
- Reviews
- 10,616
- Age
- 9y ago
Rescue Night Gummies | Natural Bedtime Support | Bach Original Flower Essences | 30 Vegan Raspberry Flavoured Gummies| Help Prepare for Restful Sleep
- Price
- £7.16
- Rating
- 4.2/5
- Reviews
- 1,218
- Age
- 2y ago
Rescue Night Spray (20ml) for A Natural Nights Sleep Natural Flower Essences Helps Switch Off from Repetitive Thoughts Disconnect from Distractions Night Support Aid a Restful Night
- Price
- £10.15
- Rating
- 4.4/5
- Reviews
- 4,101
- Age
- 17y ago
Trending
90-day click momentum
Rescue Remedy Pastilles | Blackcurrant Flavoured | Daily Support for StressfulMoments | Bach Original Flower Essences | Chewable Pastilles | 50g TravelTin
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 5,669
- Age
- 16y ago
Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 6mo ago
Rescue Night Gummies | Natural Bedtime Support | Bach Original Flower Essences | 30 Vegan Raspberry Flavoured Gummies| Help Prepare for Restful Sleep
- Price
- £7.16
- Rating
- 4.2/5
- Reviews
- 1,218
- Age
- 2y ago
Magnesium for Relaxation & Sleep Support with L-Theanine & Herbal Extracts for Stress Relief Restful Sleep Aid & Better Morning Energy Non-Habit Forming 90 Vegan Capsules
- Price
- £6.47
- Rating
- 4.0/5
- Reviews
- 85
- Age
- 11mo ago
Sugar-Free Sleep Gummies x 60 Sleep Aid 8-in-1 Formula with Ashwagandha L Theanine 5 HTP Magnesium & More High Strength Natural Berry Flavoured Get Koala-Ty Sleep 60 Gummies
- Price
- £12.50
- Rating
- 3.9/5
- Reviews
- 390
- Age
- 1y ago
Newest
by launch dateSleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 6mo ago
Kind Patches | Dream Patches Magnesium | Supports Quality Sleep Calmer Mind Stress & Anxiety | Plant-Based Botanical Blend with Magnesium Passionflower Ashwagandha & L-theanine | 30 Vegan Patches
- Price
- £9.93
- Rating
- 3.7/5
- Reviews
- 156
- Age
- 9mo ago
Magnesium for Relaxation & Sleep Support with L-Theanine & Herbal Extracts for Stress Relief Restful Sleep Aid & Better Morning Energy Non-Habit Forming 90 Vegan Capsules
- Price
- £6.47
- Rating
- 4.0/5
- Reviews
- 85
- Age
- 11mo ago
Sleep Aid Device BOYUNSHI Anxiety Relief for Adults Type-C Rechargeable Microcurrent Calm Palm with 3 Modes & 9 Adjustable Gears Portable Sleep Instrument for Insomnia Solution Improve Deep Sleep
- Price
- £13.93
- Rating
- 4.0/5
- Reviews
- 116
- Age
- 1y ago
Magnesium Glycinate 7 in 1-2400mg Magnesium Supplements to Support Stress Relief Sleep Heart Health Nerves Muscles and Metabolism* - with Magnesium Citrate Malate Taurate - 120 Capsules
- Price
- £6.56
- Rating
- 4.6/5
- Reviews
- 1,134
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
250
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
23%
- RESCUE31%
- Sleep Oracles18%
- Nytol9%
- Kalms8%
- Feather & Down7%
- Wish Fusion4%
Sleep Aid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
Top Sleep Aid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sleep291K/yr
- sleep aid204K/yr
- sleep aids for adults86K/yr
- rescue remedy night46K/yr
- sleeping37K/yr
- sleep aids31K/yr
- sleep oracles sleep aid gummies9K/yr
- sleeping aids for adults21K/yr
- sleep help18K/yr
- sleeping aid13K/yr
What reviews say buyers love and hate about Sleep Aid
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Best sleep mask”
“Amazing quality”
“Comfortable to wear”
“Good value for money”
“smells so beautiful”
What buyers complain about
58% of reviews“No sleep”
“DOESNT WORK”
“This magnesium does not work”
“the misleading dosage”
“Waste of money”
Sleep Aid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sleep Aid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
