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Sippy Cup for Adults

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -11.5% this quarter, so Sippy Cup for Adults is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£212K/yr259K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
53%top-5 click share · 19 brands · 50 sellers

Flapen Score

Sippy Cup for Adults against its category

The dotted line is the Health & Personal Care average. Past it, Sippy Cup for Adults is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sippy Cup for Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sippy Cup for Adults 259K times last year and spent an estimated £212K. The top 5 brands take 75% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
8.5%
Market size, estimated
£212Ka year
Peak month
January1.3× the quietest month
Top search term
sippy cup for adults33K searches a year

02 · Price

A sale here is worth £9.65.

Listings sell for £9.65 on average, from £5.15 to £17.44. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £9.65 that is £7K to £10K a year per listing.

Average price
£9.65under the $15 to $100 sweet spot
Price range
£5.15–£17.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #29 within Medical Supplies & Equipment. It carries 660 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
2.9%
Average rank
#29in Medical Supplies & Equipment
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
660per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Sippy Cup for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

50

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

21%

  • JFA Supplies30%
  • LIFE20%
  • Lizzyoftheflowers15%
  • Medisure6%
  • Homecraft4%
  • HOVCEH4%

Demand

Sippy Cup for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sippy Cup for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sippy cup for adults33K/yr
  • beakers for elderly32K/yr
  • adult sippy cup30K/yr
  • non spill cups for elderly34K/yr
  • adult sippy cups for the elderly non spill21K/yr
  • sippy cup for elderly12K/yr
  • adult drinking cup for elderly11K/yr
  • adult beakers for elderly non spill11K/yr
  • drinking cups for elderly10K/yr
  • two handled cup for elderly9K/yr

Reviews and returns

What reviews say buyers love and hate about Sippy Cup for Adults

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof25%

The lid did leak a little

Leaking

Leaks all over the place

Size-Overall16%−0.13

Too small

have I been sent the wrong size

look larger than the one I received tonight

Quality-Overall9%+1.18

Poor quality

Cheap quality, doesn't work when turned 70 degrees

Is not as good as made out

Weight Heavy6%+0.26

too heavy for my 98 year old mother

Lots were too heavy

A bit heavy

Ease Of Use5%+0.95

The newness of the mug makes removal of the lid a little difficult

Found straw difficult to insert

Too hard to remove

Love

Quality-Overall20%+1.18

Good quality cup

Excellent product

The cup is of good quality

Ease Of Use16%+0.95

Easy to use

Easy to hold

Easy to handle

Advertised Vs Actual Product10%+0.50

Just what I wanted

As described

As shown in the picture

Size-Overall10%−0.13

Good size

The lid fits very well

Handy size tumblers

Leak-Proof9%

do not leak

it doesnt spill

Seems leak proof

Return

1.0% Return rate 35% Fixable by listing

Size-Overall28%█▅▄▆▇▅

Too small

have I been sent the wrong size

look larger than the one I received tonight

Leak-Proof21%▅█▄▅▄▃

The lid did leak a little

Leaking

Leaks all over the place

Weight Heavy13%▂▃▇▃▃█

too heavy for my 98 year old mother

Lots were too heavy

A bit heavy

Ease Of Use8%▅▁█▆▅▄

The newness of the mug makes removal of the lid a little difficult

Found straw difficult to insert

Too hard to remove

Functionality-Overall4%▁▆▅█▁▇

FAQ

Common Sippy Cup for Adults questions

Answered from the same tracked data.