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Single Tufted Toothbrush

Maybe

Returns run at only 0.1% of orders. But prices span $2.07–$11.16, mostly outside the sweet spot, so Single Tufted Toothbrush is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£169K/yr217K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
46%top-5 click share · 15 brands · 101 sellers

Flapen Score

Single Tufted Toothbrush against its category

The dotted line is the Health & Personal Care average. Past it, Single Tufted Toothbrush is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Tufted Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Tufted Toothbrush 217K times last year and spent an estimated £169K. The top 5 brands take 76% of clicks. Demand peaks in Feb–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

17.7% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
17.7%
Market size, estimated
£169Ka year
Peak month
July2.0× the quietest month
Top search term
wisdom toothbrush49K searches a year

02 · Price

A sale here is worth £4.38.

Listings sell for £4.38 on average, from £2.07 to £11.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £4.38 that is £4K to £5K a year per listing.

Average price
£4.38under the $15 to $100 sweet spot
Price range
£2.07–£11.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #116 within Dental Care. It carries 978 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
2.9%
Average rank
#116in Dental Care
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
978per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Single Tufted Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

101

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

19%

  • Wisdom33%
  • TePe16%
  • 通用11%
  • RAYITO8%
  • Admygo7%
  • sularpek5%

Demand

Single Tufted Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Single Tufted Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wisdom toothbrush49K/yr
  • interspace toothbrush40K/yr
  • single tufted toothbrush37K/yr
  • interspace brush11K/yr
  • single tuft toothbrush12K/yr
  • tuft toothbrush9K/yr
  • interdental toothbrush9K/yr
  • wisdom tooth brush6K/yr
  • single tufted brush6K/yr
  • tepe compact tuft brush5K/yr

Reviews and returns

What reviews say buyers love and hate about Single Tufted Toothbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oral Hygiene20%+0.52

not as fine bristle to get in between all your teeth

Expensive for one toothbrush

The brush heads were a bit pointy and scratchy and made my gums a wee bit sore

Hard Feel15%−0.14

The brush isnt as soft as a normal toothbrush

Hard bristles

Too soft

Size-Overall9%−0.08

it is too short

As my regular is too big to reach them

Too big for between teeth

Quality-Overall7%+0.19

I will need to buy the better quality ones

rubbish

Strength5%−0.04

Quite fragile bristles

Love

Oral Hygiene25%+0.52

Great teeth Cleaners

Great for detailed cleaning between teeth

Great on gums too

Advertised Vs Actual Product15%+1.34

As advertised

Just what I wanted

As described

Quality-Overall13%+0.19

These are very well made

Amazing Quality

EXCELLENT PRODUCT

Value For Money12%+0.42

Good price

good value

Great value for money

Ease Of Cleaning6%+0.53

Easy clean teeth

Cleans brilliantly

Cleans really well

Return

0.1% Return rate 47% Fixable by listing

Size-Overall29%▇▇▅▇█▃

it is too short

As my regular is too big to reach them

Too big for between teeth

Hard Feel15%▁▁▁▂▁█

The brush isnt as soft as a normal toothbrush

Hard bristles

Too soft

Quality-Overall9%▇▅█▄▃▁

I will need to buy the better quality ones

rubbish

Color8%▁█▁▃▁▁

Not sure it was a good idea to colour the bristles pink though

Value For Money6%▁▁█▁▁▅

Expensive for one toothbrush

Not worth it

Honestly not worth it

FAQ

Common Single Tufted Toothbrush questions

Answered from the same tracked data.