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Single Blade Razor

Fail

Demand is soft, at -33.8% this quarter, so Single Blade Razor is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£96K/yr92K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
71%top-5 click share · 10 brands · 145 sellers

Flapen Score

Single Blade Razor against its category

The dotted line is the Health & Personal Care average. Past it, Single Blade Razor is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Blade Razor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Blade Razor 92K times last year and spent an estimated £96K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
12.2%
Market size, estimated
£96Ka year
Peak month
December4.0× the quietest month
Top search term
beard softener for men20K searches a year

02 · Price

A sale here is worth £8.62.

Listings sell for £8.62 on average, from £3.09 to £18.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £8.62 that is £4K to £6K a year per listing.

Average price
£8.62under the $15 to $100 sweet spot
Price range
£3.09–£18.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #61 within Shaving & Hair Removal. It carries 3,925 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
5.3%
Average rank
#61in Shaving & Hair Removal
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,925per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Single Blade Razor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

145

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • King C. Gillette46%
  • Bulldog Skincare for Men24%
  • Men Rock6%
  • BE MY BEARD5%
  • Striking Viking5%
  • L’Oréal Paris men expert4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Single Blade Razor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Single Blade Razor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beard softener for men20K/yr
  • beard cream20K/yr
  • beard softener20K/yr
  • beard cream for men9K/yr
  • king c gillette beard softener6K/yr
  • gillette beard softener4K/yr
  • gillette beard balm3K/yr
  • king c gillette beard balm3K/yr
  • king gillette beard softener3K/yr
  • king gillette beard balm2K/yr

Reviews and returns

What reviews say buyers love and hate about Single Blade Razor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell28%+1.80

Bad scent

smells like vomit

Smells like toilet cleaner

Allergies6%−0.04

For the next 5 days my skin was very sore

I get itchy

Basically what felt like a rash or allergic reaction

Advertised Vs Actual Product6%+0.23

This isnt marketed as some wonder sirum or magic potion for your beard

I don't think it actually has 75ml as stated

The product was not what was advertised

Moist/Dry6%−0.03

My goatee was very dry

As another has commented, this also caused my face to become dry, red, sore and itchy

drys white in your beard

Oily/Greasy5%−0.05

Bottle could be better application of oil is hard work

mostly just left oily fingerprints on everything I touched

Oil

Love

Smell38%+1.80

Great fragrance

Great smell

Smells lush

Quality-Overall20%+1.29

Good quality oil for my moustache

have no complaints

Good quality

Value For Money5%+0.13

Totally worth it

Excellent value for money

Really well priced

Advertised Vs Actual Product5%+0.23

Works

As described

does what it says

Soft Feel4%

Softens well

Keeps face feeling soft all day

Feels good

Return

0.1% Return rate 0% Fixable by listing

Smell39%▅▇█▃▅█

Bad scent

smells like vomit

Smells like toilet cleaner

Product Condition14%▄▁▄▅█▁

looks like it been used

Leak-Proof10%▁▁▄█▄▁
Functionality-Overall7%▄█▁▁▆▁
Quality-Overall5%▃▁▁▆▁█

FAQ

Common Single Blade Razor questions

Answered from the same tracked data.