Single Blade Razor
FailDemand is soft, at -33.8% this quarter, so Single Blade Razor is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £96K/yr92K searches / yr
- 90-day growth
- -33.8%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 145 sellers
Flapen Score
Single Blade Razor against its category
The dotted line is the Health & Personal Care average. Past it, Single Blade Razor is stronger. Inside it, weaker.
Market
The Single Blade Razor market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Single Blade Razor 92K times last year and spent an estimated £96K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
12.2% of searches ended in a purchase last week.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -33.8%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £96Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- beard softener for men20K searches a year
02 · Price
A sale here is worth £8.62.
Listings sell for £8.62 on average, from £3.09 to £18.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £8.62 that is £4K to £6K a year per listing.
- Average price
- £8.62under the $15 to $100 sweet spot
- Price range
- £3.09–£18.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #61 within Shaving & Hair Removal. It carries 3,925 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 5.3%
- Average rank
- #61in Shaving & Hair Removal
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,925per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Single Blade Razor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
King C. Gillette Mens Beard Softener Lightweight & Deep Beard Conditioning Infused with Signature Scent with Notes of Sandalwood Cedar Bergamot Cardamon Seeds & Mandarin 100ml
- Price
- £4.83
- Rating
- 4.4/5
- Reviews
- 2,701
- Age
- 6y ago

BULLDOG SKINCARE - Original Beard Balm For Condition & Light Hold For All Beard Types 75g
- Price
- £4.47
- Rating
- 4.5/5
- Reviews
- 5,313
- Age
- 10y ago

Men Rock Awakening Beard Balm Perfect as a Leave in Conditioner and Softner Deeply Conditions Beard Hairs Whilst Hydrating the Skin Underneath Zesty Sicilian Lime and Caffeine Fragrance 100 ml
- Price
- £11.13
- Rating
- 4.3/5
- Reviews
- 345
- Age
- 3y ago

By My Beard Conditioner Face Moisturiser 300ml
- Price
- £4.00
- Rating
- 4.4/5
- Reviews
- 1,601
- Age
- 10y ago

Striking Viking Beard Balm - 60 g Vanilla - Softening Butter for Men - Tea Tree Oil Balm for Soothing Comfort - Hydrating Oil Leave-In Conditioner Beard Wax
- Price
- £8.97
- Rating
- 4.5/5
- Reviews
- 7,433
- Age
- 4y ago
Trending
90-day click momentum
LOréal Paris Men Expert Barber Club Beard and Face Moisturiser XL Softening Soothing Face Hydration Enriched with Natural Cedarwood Essential Oil Paraben Free 100ml
- Price
- £11.07
- Rating
- 4.6/5
- Reviews
- 739
- Age
- 2y ago

Striking Viking Beard Balm - 60 g Vanilla - Softening Butter for Men - Tea Tree Oil Balm for Soothing Comfort - Hydrating Oil Leave-In Conditioner Beard Wax
- Price
- £8.97
- Rating
- 4.5/5
- Reviews
- 7,433
- Age
- 4y ago

Bulldog Skincare Original Beard Oil Mens Grooming Beard Moisturiser for Softer Supple Beards 30g
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 12,123
- Age
- 10y ago

Gillette King C Balsamo Suave Para Barba 100 ml
- Price
- £8.20
- Rating
- 4.4/5
- Reviews
- 5,072
- Age
- 6y ago

BULLDOG SKINCARE - Original Beard Balm For Condition & Light Hold For All Beard Types 75g
- Price
- £4.47
- Rating
- 4.5/5
- Reviews
- 5,313
- Age
- 10y ago
Newest
by launch date
King C. Gillette Mens Beard Grooming Gift Set 3-in-1 Beard Face & Hair Wash 350ml Beard Softener Face & Stubble Moisturiser Complete Beard Care Kit with Sandalwood & Cedar Scent - Gift for Men
- Price
- £18.27
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 11mo ago

LOréal Paris Men Expert Barber Club Beard and Face Moisturiser XL Softening Soothing Face Hydration Enriched with Natural Cedarwood Essential Oil Paraben Free 100ml
- Price
- £11.07
- Rating
- 4.6/5
- Reviews
- 739
- Age
- 2y ago

Men Rock Awakening Beard Balm Perfect as a Leave in Conditioner and Softner Deeply Conditions Beard Hairs Whilst Hydrating the Skin Underneath Zesty Sicilian Lime and Caffeine Fragrance 100 ml
- Price
- £11.13
- Rating
- 4.3/5
- Reviews
- 345
- Age
- 3y ago

CREMO - Cooling Beard & Scruff Cream For Men - Lightweight Refreshing Beard Cream - 113g
- Price
- £9.47
- Rating
- 4.2/5
- Reviews
- 209
- Age
- 4y ago

Striking Viking Beard Balm - 60 g Vanilla - Softening Butter for Men - Tea Tree Oil Balm for Soothing Comfort - Hydrating Oil Leave-In Conditioner Beard Wax
- Price
- £8.97
- Rating
- 4.5/5
- Reviews
- 7,433
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
145
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- King C. Gillette46%
- Bulldog Skincare for Men24%
- Men Rock6%
- BE MY BEARD5%
- Striking Viking5%
- L’Oréal Paris men expert4%
- Open — no brand owns it (4 brands, 10%)
Demand
Single Blade Razor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Single Blade Razor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beard softener for men20K/yr
- beard cream20K/yr
- beard softener20K/yr
- beard cream for men9K/yr
- king c gillette beard softener6K/yr
- gillette beard softener4K/yr
- gillette beard balm3K/yr
- king c gillette beard balm3K/yr
- king gillette beard softener3K/yr
- king gillette beard balm2K/yr
Reviews and returns
What reviews say buyers love and hate about Single Blade Razor
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad scent
smells like vomit
Smells like toilet cleaner
For the next 5 days my skin was very sore
I get itchy
Basically what felt like a rash or allergic reaction
This isnt marketed as some wonder sirum or magic potion for your beard
I don't think it actually has 75ml as stated
The product was not what was advertised
My goatee was very dry
As another has commented, this also caused my face to become dry, red, sore and itchy
drys white in your beard
Bottle could be better application of oil is hard work
mostly just left oily fingerprints on everything I touched
Oil
Love
Great fragrance
Great smell
Smells lush
Good quality oil for my moustache
have no complaints
Good quality
Totally worth it
Excellent value for money
Really well priced
Works
As described
does what it says
Softens well
Keeps face feeling soft all day
Feels good
Return
0.1% Return rate 0% Fixable by listing
Bad scent
smells like vomit
Smells like toilet cleaner
looks like it been used
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Single Blade Razor questions
Answered from the same tracked data.









