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Single Blade Razor

Fail

Demand is soft, at -33.8% this quarter, so Single Blade Razor is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£96K/yr92K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
71%top-5 click share · 10 brands · 145 sellers

Flapen Score

Single Blade Razor against its category

The dotted line is the Health & Personal Care average. Past it, Single Blade Razor is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Blade Razor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Blade Razor 92K times last year and spent an estimated £96K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
12.2%
Market size, estimated
£96Ka year
Peak month
December4.0× the quietest month
Top search term
beard softener for men20K searches a year

02 · Price

A sale here is worth £8.62.

Listings sell for £8.62 on average, from £3.09 to £18.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £8.62 that is £4K to £6K a year per listing.

Average price
£8.62under the $15 to $100 sweet spot
Price range
£3.09–£18.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #61 within Shaving & Hair Removal. It carries 3,925 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
5.3%
Average rank
#61in Shaving & Hair Removal
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,925per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Single Blade Razor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

145

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

10%

  • King C. Gillette46%
  • Bulldog Skincare for Men24%
  • Men Rock6%
  • BE MY BEARD5%
  • Striking Viking5%
  • L’Oréal Paris men expert4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Single Blade Razor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Single Blade Razor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • beard softener for men20K/yr
  • beard cream20K/yr
  • beard softener20K/yr
  • beard cream for men9K/yr
  • king c gillette beard softener6K/yr
  • gillette beard softener4K/yr
  • gillette beard balm3K/yr
  • king c gillette beard balm3K/yr
  • king gillette beard softener3K/yr
  • king gillette beard balm2K/yr

Reviews and returns

What reviews say buyers love and hate about Single Blade Razor

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Smell”
28%of negative reviews mention “Smell”
0.1%of orders come back
“Bad scent”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Single Blade Razor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data