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Simethicone

Fail

Prices span $2.50–$16.05, mostly outside the sweet spot, so Simethicone is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£180K/yr263K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
87%top-5 click share · 9 brands · 78 sellers

Flapen Score

Simethicone against its category

The dotted line is the Health & Personal Care average. Past it, Simethicone is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Simethicone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Simethicone 263K times last year and spent an estimated £180K. The top 5 brands take 93% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
8.7%
Market size, estimated
£180Ka year
Peak month
August1.5× the quietest month
Top search term
simethicone59K searches a year

02 · Price

A sale here is worth £7.87.

Listings sell for £7.87 on average, from £2.50 to £16.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £7.87 that is £12K to £16K a year per listing.

Average price
£7.87under the $15 to $100 sweet spot
Price range
£2.50–£16.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #52 within Over-the-Counter Medication. It carries 2,993 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
6.5%
Average rank
#52in Over-the-Counter Medication
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,993per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Simethicone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£72K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

78

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

5%

  • Rennie55%
  • BLOATEZE15%
  • Windeze14%
  • Buscopan6%
  • Medic3%
  • Bisodol2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Simethicone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Simethicone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • simethicone59K/yr
  • simethicone tablets26K/yr
  • trapped wind relief for adults27K/yr
  • simeticone17K/yr
  • gas x14K/yr
  • wind relief for adults13K/yr
  • wind settlers gel capsules8K/yr
  • wind settlers16K/yr
  • gas-x10K/yr
  • espumisan8K/yr

Reviews and returns

What reviews say buyers love and hate about Simethicone

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.29

Not effective enough

Did not work

Didnt do anything

Value For Money14%

Waste of money

Little pricey though

cost is high

Taste-Overall7%−0.01

They dont taste of anything which is a positive

Slightly odd taste

Taste isnt exactly pleasant

Acid Regulator/Stomach Ache Relief6%+0.41

I have tried alot of different tabs to relieve my bloating and horrible discomfort

Painful stomach

Gave me the most awful stomach pains

Pain Relief-Overall5%+0.12

gripping pains you get with a dodgy tum

can be very painful

discomfort leading to depression

Love

Value For Money15%

Great value for money

Best value

Fair price

Efficiency13%+0.86

Works ok

Works well

Really effective

Quality-Overall11%+1.22

Good effective product

No complaints

Excellent Product

Ease Of Use9%+0.35

comes in handy

Ease of use

Easy to take

Advertised Vs Actual Product9%

Does what they advertise

As described

Does the job

Return

0.1% Return rate 0% Fixable by listing

Functionality-Overall21%█▁▁▁▁█

Not effective enough

Did not work

Didnt do anything

Pain Relief-Overall21%██▁▁▁▁

gripping pains you get with a dodgy tum

can be very painful

discomfort leading to depression

Leak-Proof14%▁▁▁▁█▁
Product Condition14%▁█▁▁▁▁
Dosage14%▁▁▁▁▁█

Cant take them

Ok so I am trying them now at the minimum dose of one tablet not the nicest tablet I have ever had

lower dose products

FAQ

Common Simethicone questions

Answered from the same tracked data.