Simba Pillow
FailDemand is soft, at -25.4% this quarter, so Simba Pillow is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £280K/yr209K searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 82%top-5 click share · 8 brands · 11 sellers
Flapen Score
Simba Pillow against its category
The dotted line is the Health & Personal Care average. Past it, Simba Pillow is stronger. Inside it, weaker.
Market
The Simba Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Simba Pillow 209K times last year and spent an estimated £280K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £280K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £280Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- simba pillow116K searches a year
02 · Price
A sale here is worth £43.96.
Listings sell for £43.96 on average, from £8.31 to £115.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £43.96 that is £11K to £22K a year per listing.
- Average price
- £43.96inside the $15 to $100 sweet spot
- Price range
- £8.31–£115.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £11K–£22K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #316 within Hot & Cold Therapies. It carries 868 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 69%
- Out of stock, average day
- 11.2%
- Average rank
- #316in Hot & Cold Therapies
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 868per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Simba Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Simba Hybrid CustomFlex Pillow
- Price
- £115.94
- Rating
- 4.1/5
- Reviews
- 393
- Age
- 1y ago

Simba Hybrid Pillow
- Price
- £78.20
- Rating
- 4.3/5
- Reviews
- 1,567
- Age
- 6y ago

Premium Pillows 2 Pack Hotel Quality Hybrid Neck Pillow For Bed Stomach Back Side Sleepers Filled With Shredded Memory Foam Pillow And Down Alternative Hypoallergenic Soft Breathable Bamboo Fabric
- Price
- £36.30
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 7mo ago

Simba AeroDown Pillow
- Price
- £43.40
- Rating
- 3.2/5
- Reviews
- 19
- Age
- 7mo ago

BedStory Pillows Pack of 2 - Shredded Memory Foam Pillow for Neck and Shoulder Pain Relief Hypoallergenic and Cooling Bed Pillow - 50x75 cm 1 Pair
- Price
- £30.15
- Rating
- 4.4/5
- Reviews
- 1,290
- Age
- 3y ago
Trending
90-day click momentum
Shredded Memory Foam Pillows 2 Pack Adjustable Firmness Bed Pillows with Bamboo Rayon Cover Medium Firm Support Breathable & Machine Washable for Side Back & Stomach Sleepers (70 x 45cm)
- Price
- £33.42
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 7mo ago

Simba Hybrid CustomFlex Pillow
- Price
- £115.94
- Rating
- 4.1/5
- Reviews
- 393
- Age
- 1y ago

Premium Pillows 2 Pack Hotel Quality Hybrid Neck Pillow For Bed Stomach Back Side Sleepers Filled With Shredded Memory Foam Pillow And Down Alternative Hypoallergenic Soft Breathable Bamboo Fabric
- Price
- £36.30
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 7mo ago

Premium Pillows 1 Pack Hotel Quality Hybrid Neck Pillow For Bed Stomach Back Side Sleepers Filled With Shredded Memory Foam Pillow And Down Alternative Hypoallergenic Soft Breathable Bamboo Fabric
- Price
- £22.79
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 7mo ago

Simba Extra Nanocubes Refill Bag (100g) Hybrid Pillow Foam Pillow Filling Top-Up Pillow Not Included
- Price
- £8.31
- Rating
- 4.3/5
- Reviews
- 561
- Age
- 6y ago
Newest
by launch date
Premium Pillows 2 Pack Hotel Quality Hybrid Neck Pillow For Bed Stomach Back Side Sleepers Filled With Shredded Memory Foam Pillow And Down Alternative Hypoallergenic Soft Breathable Bamboo Fabric
- Price
- £36.30
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 7mo ago

Premium Pillows 1 Pack Hotel Quality Hybrid Neck Pillow For Bed Stomach Back Side Sleepers Filled With Shredded Memory Foam Pillow And Down Alternative Hypoallergenic Soft Breathable Bamboo Fabric
- Price
- £22.79
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 7mo ago

Simba AeroDown Pillow
- Price
- £43.40
- Rating
- 3.2/5
- Reviews
- 19
- Age
- 7mo ago

Shredded Memory Foam Pillows 2 Pack Adjustable Firmness Bed Pillows with Bamboo Rayon Cover Medium Firm Support Breathable & Machine Washable for Side Back & Stomach Sleepers (70 x 45cm)
- Price
- £33.42
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 7mo ago

Simba Body Pillow bolster cushion with temperature regulating Stratos technology
- Price
- £78.49
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
11
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
4%
- Simba63%
- ergonomist21%
- BedStory4%
- Hapiclody3%
- Cosi Home3%
- Martian Made2%
- Open — no brand owns it (2 brands, 4%)
Demand
Simba Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Simba Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- simba pillow116K/yr
- simba hybrid pillow33K/yr
- hybrid pillow10K/yr
- simba pillows13K/yr
- simba pillows 2 pack6K/yr
- simba adjustable pillow20K/yr
- plumper pillows2K/yr
- simba adjustable pillows2K/yr
- simba plumper pillow2K/yr
- the plumper pillow4K/yr
Reviews and returns
What reviews say buyers love and hate about Simba Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too big
It doesn't fit the case it's in
I didnt expect them to be so big
a little too firm for me
Found it far too hard
not soft anymore
Rock hard & uncomfortable
Not very comfortable
are too hard to get a comfortable nights sleep
they are not cheap to buy
an item of this price has very little going for it
Definitely not worth the price
Not enough cooting in pillow too soft
Foam and fluff were all over them too, which now cover the bedroom floor. not from inside the pillow, from the outside of it somehow
I honestly thought the pillows could be firmer
Love
Im really enjoying my purchase very comfortable
Extremely comfortable
comfortable to sleep on
The quality is premium
Overall, the quality is excellent and the customer service top notch
Amazing quality
Nice and firm pillows
Comfy pillows
Excellent pillows
Absolutely gorgeous pillows
Good quality pillows
Pillows are great
Worth the money
Good Value
Excellent value
Return
1.2% Return rate 25% Fixable by listing
Rock hard & uncomfortable
Not very comfortable
are too hard to get a comfortable nights sleep
Too big
It doesn't fit the case it's in
I didnt expect them to be so big
Not enough cooting in pillow too soft
Foam and fluff were all over them too, which now cover the bedroom floor. not from inside the pillow, from the outside of it somehow
I honestly thought the pillows could be firmer
a little too firm for me
Found it far too hard
not soft anymore
Cheaply made, expensive rubbish
Very cheaply made
Bad quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Simba Pillow questions
Answered from the same tracked data.









