silk eye mask
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Great£2.89–£53.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+36.3%90-day search growth — must beat 0% to launch
Avg price
Good£13.24avg listing price — sweet spot $15–$100
Market size
Good£371K£371K/yr · 388K searches
Review moat
Bad6,119.06avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, silk eye mask is a £371K/yr Amazon United Kingdom market (388K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Worth a look — 67/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
silk eye mask market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £331K–£397K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 3.1%
- Avg brand age
- 33 months
- Avg seller age
- 227 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
48
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
45%
Top 20: 87%
Open market
36%
- Aosun17%
- OLESILK16%
- BeeVines12%
- LaCourse8%
- myhalos6%
- townssilk5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top silk eye mask search terms
- silk eye mask135K/yr
- silk sleep mask61K/yr
- silk eye mask for sleeping55K/yr
- sleep mask silk31K/yr
- eye mask silk17K/yr
- mulberry silk eye mask12K/yr
- silk eye masks for sleeping for women12K/yr
- satin eye mask13K/yr
- satin eye mask for sleeping9K/yr
- satin sleep mask10K/yr
Top silk eye mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BeeVines Sleep Mask 2 Pack 100% Real Natural Pure Silk Eye Masks with Adjustable Strap for Sleeping Mulberry Silk Eye Sleep Shade Cover Block Light Reduces Puffy Eyes Traveling Gifts
BeeVines£6.014.5★31,969 rev
Aosun Silk Sleep Mask 22-Momme 100% Pure Mulberry Silk Light-Blocking Eye Mask with Adjustable Strap Hypoallergenic Gifts for Women and Men (Black)
Aosun£9.934.5★5,312 rev
LaCourse 100% Grade 6A Mulberry Silk Sleep Eye Mask for Sleeping - Dual-Sided Natural Silk Adjustable Strap Breathable & Ultra-Soft Gentle on Skin Green-Flower
LaCourse£6.124.5★1,877 rev
OLESILK Sleep Mask 100% Natural Mulberry Silk Eye Mask for Women and Men with Adjustable Strap Large in Size Blindfold for All Night Sleep Navy
OLESILK£12.694.4★2,733 rev
OLESILK Sleep Mask 100% Natural Mulberry Silk Eye Mask for Women and Men with Adjustable Strap Large in Size Blindfold for All Night Sleep Pink
OLESILK£12.624.4★2,733 rev
Newest
by launch date
MyHalos 3D Mulberry Silk Sleep Mask for Women & Men with Cups Blackout - Silk Eye Masks for Sleep Anywhere Travel Night Face Side - Eye Cover Sleeping Mask Eyemask Sleepmask Black
myhalos£19.67483 rev
LitBear 100% Mulberry Silk Eye Mask for Sleeping 22 Momme Silk Sleep Mask for Women and Men Face-Hugging Padded Blackout Eye Cover for Side Sleeper with Adjustable Band Pink
LitBear£21.90543 rev
Silk Sleep Mask for Side Sleeper Eye Mask Sleeping for Women Men 100% Pure Mulberry Silk Face-Hugging Padded Eye Cover for Sleeping with Adjustable Band Pink
Topnma£10.99115 rev
JroyJoy 4 Pack Super Soft Silk Sleep Mask for Side Sleepers 100% Blackout Zero Eye Pressure Blindfold with Adjustable Strap Travel Eye Covers (Black Pink Blue Purple)
JroyJoy£7.151,313 rev
Aosun Silk Sleep Mask 22-Momme 100% Pure Mulberry Silk Light-Blocking Eye Mask with Adjustable Strap Hypoallergenic Gifts for Women and Men (Black)
Aosun£9.935,312 rev
Trending
90-day click momentumAosun Silk Sleep Mask 22-Momme 100% Pure Mulberry Silk Light-Blocking Eye Mask with Adjustable Strap Hypoallergenic Gifts for Women and Men (Black)
Aosun£9.934.5★
JroyJoy 4 Pack Super Soft Silk Sleep Mask for Side Sleepers 100% Blackout Zero Eye Pressure Blindfold with Adjustable Strap Travel Eye Covers (Black Pink Blue Purple)
JroyJoy£7.154.5★
Kitsch Satin Sleep Mask - Eye Mask for Sleeping Softer Than Silk Eye Mask Satin Sleeping Mask Blindfold and Sleep Masks for Women and Men Eye Care Travel Essentials - Charcoal Black
Kitsch£10.134.3★
Alaska Bear Sleep Mask Silk Cover Eye Contour Built-in No Pressure for Sleeping Upgrade Over Conventional Flat Satin Eye Masks Machine Washable (Black)
ALASKA BEAR£8.294.5★
ZIMASILK 100% Natural Silk Eye Mask Blindfold Adjustable Strap Super-Smooth Soft Sleep Eye Mask for Sleeping with Bag(Navy Blue)
ZIMASILK£6.514.6★
What buyers say about silk eye mask
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable to use”
“Comfortable Sleep Mask”
“Lovely quality and arrived promptly”
“Lovely soft material”
“Excellent for the money”
“it protects my skin around the eyes”
“Easy to fit”
“Perfect description”
“Comfortable and adjustable straps”
“Easy to adjust”
What buyers complain about
“Not comfortable at all”
“which disrupted my sleep”
“A bit difficult to adjust the strap”
“Some fitting issues”
“the material is not as soft”
“Not the best mask Ive used”
“The side strips are not as thick as shown in photos”
“more expensive”
“Black out”
“Leaves marks”
Top return reasons
Common questions
- Is silk eye mask profitable to sell on Amazon United Kingdom?
- The niche generates £371K/yr across 32 tracked products. 90-day search growth is +36.3%. Flapen's verdict: Worth a look (67/100).
- How competitive is the silk eye mask niche?
- 25 brands and 48 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in silk eye mask?
- Top complaints mined from reviews: Comfort-Overall, Sleep Quality, Strap/String Quality. The return rate is 0.6%.
- When does demand for silk eye mask peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the silk eye mask niche?
- Listings span £2.89–£53.34; the average listing price is £13.24 (sweet spot $15–$100). The average incumbent carries 6,119 reviews — the moat a new listing must climb.