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Silicone Scar Sheets

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -17.8% this quarter, so Silicone Scar Sheets is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£883K/yr983K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
68%top-5 click share · 13 brands · 23 sellers

Flapen Score

Silicone Scar Sheets against its category

The dotted line is the Health & Personal Care average. Past it, Silicone Scar Sheets is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Scar Sheets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Scar Sheets 983K times last year and spent an estimated £883K. The top 5 brands take 83% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 983K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £883K a year.

Searches, last 12 months
983K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
9.3%
Market size, estimated
£883Ka year
Peak month
March1.8× the quietest month
Top search term
silicone scar tape400K searches a year

02 · Price

A sale here is worth £9.64.

Listings sell for £9.64 on average, from £5.90 to £19.55. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £9.64 that is £39K to £48K a year per listing.

Average price
£9.64under the $15 to $100 sweet spot
Price range
£5.90–£19.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£39K–£48K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #25 within Over-the-Counter Medication. It carries 299 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
13.8%
Average rank
#25in Over-the-Counter Medication
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
299per listing
Listings tracked
17

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Silicone Scar Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£88K£177K£265K£353K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

23

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

14%

  • Target Control32%
  • Dimora30%
  • ICONRY9%
  • Nacerlary7%
  • Scoprecision4%
  • SCARFIX+3%
  • Open — no brand owns it (7 brands, 14%)

Demand

Silicone Scar Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Silicone Scar Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone scar tape400K/yr
  • scar tape223K/yr
  • silicone scar sheets103K/yr
  • silicone tape42K/yr
  • c section scar silicone sheets29K/yr
  • scar tape for surgical scars22K/yr
  • silicone tape scars16K/yr
  • medical grade silicone scar tape20K/yr
  • silicone gel sheets for scars13K/yr
  • scar sheets16K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Scar Sheets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness18%−0.22

Poor adhesion

did not stick

The adhesive is not strong at all

Allergies7%−0.06

Made me break out in a rash

Caused a rash and felt unwell

Irritated my skin

Value For Money6%

Expensive

Definitely not worth the money

Waste of money

Skin Health6%−0.05

not be able to stay on my skin

Irritated my skin

it pulls at the skin

Durability5%−0.07

Most times only lasts 1 day

It doesnt stay on long enough to work

not very durable

Love

Adhesion/Stickiness15%−0.22

Sticks well

excellent adhesion

good adhesiveness,

Quality-Overall14%+1.36

Best quality

Very good product with good result

Overall it looks well made

Ease Of Use8%+0.51

Ease of use

its actually quite easy to work with

are really handy too

Soft Feel8%

Gentle on the skin

it feels smooth

Soft and comfortable

Comfort-Overall7%+0.68

Comfortable

Comfortable to Wear

Comfortable and easy to wear

Return

0.1% Return rate 28% Fixable by listing

Adhesion/Stickiness36%▄▄▇▄▆█

Poor adhesion

did not stick

The adhesive is not strong at all

Size-Overall16%▇█▃▅▄▃
Functionality-Overall13%█▂▄▆▅▅

doesnt do the job it states

Doesnt work

Not effective or fit for purpose

Advertised Vs Actual Product8%▇█▄▃▂▃

Misinformation

These are not hyp allergenic is advertised

It says in the listing title that it is medical-grade silicone, but I have received the box and it is not medical-grade silicone.

Value For Money4%▁▁█▅▄▁

Expensive

Definitely not worth the money

Waste of money

FAQ

Common Silicone Scar Sheets questions

Answered from the same tracked data.