Is silicone scar gel profitable to sell on Amazon United Kingdom?

The niche generates £522K/yr across 8 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the silicone scar gel niche?

6 brands and 32 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in silicone scar gel?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Size-Overall. The return rate is 0.1%.

When does demand for silicone scar gel peak?

Demand peaks in Jun; the busiest month runs 1.7× the quietest.

What does it cost to enter the silicone scar gel niche?

Listings span £7.84–£22.64; the average listing price is £13.79 (sweet spot $15–$100). The average incumbent carries 1,751 reviews — the moat a new listing must climb.

silicone scar gel

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.79

avg listing price — sweet spot $15–$100

Market size

Good£522K

£522K/yr · 312K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£7.84–£22.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,751

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, silicone scar gel is a £522K/yr Amazon United Kingdom market (312K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

silicone scar gel market data

Units sold / yr: 30K–40K; avg 6,000–8,000/product
Revenue / yr: £414K–£552K; units × avg price
Conversion rate: 12.1%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 16.7%
Avg brand age: 45 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

KELO-COTE65%
YEMAJIE14%
Wewell10%
MURASAKI BEAUTY5%
AZALLY4%
OKAQEE3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.7×

Open Trend

Top silicone scar gel search terms

silicone scar gel91K/yr +27.3%8.5% conv.
kelo cote scar gel76K/yr +13.7%16.9% conv.
scar gel50K/yr -1.3%6.7% conv.
silicone gel for scars27K/yr -14.1%11.0% conv.
silicone gel23K/yr -0.5%5.3% conv.
kelo cote17K/yr +17.7%10.8% conv.
kelocote scar gel12K/yr -5.5%15.9% conv.
kelocote6K/yr -11.2%13.4% conv.
silicon gel4K/yr -10.1%6.5% conv.
biocorneum scar gel3K/yr -18.4%3.8% conv.

All search terms

Top silicone scar gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KELO-COTE Gel Silicone Scar Treatment Advanced Formula 15 g

KELO-COTE£19.504.3★5,965 rev

KELO-COTE Gel Silicone Scar Treatment Advanced Formula 6 g

KELO-COTE£10.994.3★1,861 rev

YEMAJIE Silicone Scar Gel Effective Scar Cream Reduces The Appearance of Both Old and New Scars from Burns Stretch Marks Injury Acne Keloid C-Section and More

YEMAJIE£9.424.5★47 rev

Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g

Wewell£9.324.8★217 rev

KELO-COTE UV Silicone Scar Gel Advanced Formula with SPF30 15 g

KELO-COTE£22.644.5★945 rev

Newest

by launch date

Silicone Scar Removal Gel Cream

AZALLY£10.1551 rev

3mo ago

Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g

Wewell£9.32217 rev

7mo ago

100% Silicone Scar Gel 30g - Advanced Scar Gel for Surgical Scars C-Section Stretch Marks Injury Burns Keloids Old and New Scars

MURASAKI BEAUTY£20.444,872 rev

8mo ago

YEMAJIE Silicone Scar Gel Effective Scar Cream Reduces The Appearance of Both Old and New Scars from Burns Stretch Marks Injury Acne Keloid C-Section and More

YEMAJIE£9.4247 rev

9mo ago

Silicone Scar Gel - Advanced Scar Treatment Gel for Old & New Scars - Scar Removal Cream for C-Section Stretch Marks Acne Surgery & Keloid Bump - Smooth Fade & Repair Skin

OKAQEE£7.8450 rev

1y ago

What buyers say about silicone scar gel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Absolutely incredible cream”

Value For Money10%

“worth the money”

Efficiency8%

“Does the job very well”

Ease Of Application6%

“Applies nicely”

Absorbency6%

“Easily absorbed”

Advertised Vs Actual Product4%

“Works better than expected”

Ease Of Use4%

“Easy to use”

Soft Feel4%

“very gentle on skin”

Texture/Consistency-Overall3%

“The consistency is smooth”

Moist/Dry3%

“It is very effective and moisturising”

What buyers complain about

Value For Money19%

“expensive”

Functionality-Overall15%

“Doesn't do much”

Size-Overall9%

“The bottle isnt very big”

Allergies5%

“I found them irritating”

Thickness4%

“even with that super thin coat”

Ingredients-Overall3%

“The product doesn't contain silicon”

Advertised Vs Actual Product3%

“Don't trust this product”

Moist/Dry3%

“I cannot get this to dry”

Dosage3%

“dose not do anything”

Adhesion/Stickiness3%

“Didn't improve scars very sticky”

Top return reasons

Functionality-Overall20%

Advertised Vs Actual Product20%

Quality-Overall8%

Ingredients-Overall7%

Skin Health7%

Dilute/Watery5%

Moist/Dry4%

Leak-Proof4%

Value For Money4%

Size-Overall4%

Common questions

Is silicone scar gel profitable to sell on Amazon United Kingdom?: The niche generates £522K/yr across 8 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the silicone scar gel niche?: 6 brands and 32 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in silicone scar gel?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Size-Overall. The return rate is 0.1%.
When does demand for silicone scar gel peak?: Demand peaks in Jun; the busiest month runs 1.7× the quietest.
What does it cost to enter the silicone scar gel niche?: Listings span £7.84–£22.64; the average listing price is £13.79 (sweet spot $15–$100). The average incumbent carries 1,751 reviews — the moat a new listing must climb.