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Silicone Scar Gel

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 97% of clicks, so Silicone Scar Gel is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£522K/yr312K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
89%top-5 click share · 6 brands · 32 sellers

Flapen Score

Silicone Scar Gel against its category

The dotted line is the Health & Personal Care average. Past it, Silicone Scar Gel is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Scar Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Scar Gel 312K times last year and spent an estimated £522K. The top 5 brands take 97% of clicks. Demand peaks in Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £522K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
12.1%
Market size, estimated
£522Ka year
Peak month
June1.7× the quietest month
Top search term
silicone scar gel91K searches a year

02 · Price

A sale here is worth £13.79.

Listings sell for £13.79 on average, from £7.84 to £22.64. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At £13.79 that is £83K to £110K a year per listing.

Average price
£13.79under the $15 to $100 sweet spot
Price range
£7.84–£22.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
6,000–8,000
Revenue per listing a year
£83K–£110K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #10 within Over-the-Counter Medication. It carries 1,751 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#10in Over-the-Counter Medication
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,751per listing
Listings tracked
8

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Silicone Scar Gel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£78K£157K£235K£313K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

32

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

0%

  • KELO-COTE65%
  • YEMAJIE14%
  • Wewell10%
  • MURASAKI BEAUTY5%
  • AZALLY4%
  • OKAQEE3%

Demand

Silicone Scar Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Search terms

Top Silicone Scar Gel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silicone scar gel91K/yr
  • kelo cote scar gel76K/yr
  • scar gel50K/yr
  • silicone gel for scars27K/yr
  • silicone gel23K/yr
  • kelo cote17K/yr
  • kelocote scar gel12K/yr
  • kelocote6K/yr
  • silicon gel4K/yr
  • biocorneum scar gel3K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Scar Gel

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Value For Money”
0.1%of orders come back
“expensive”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Silicone Scar Gel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data