How competitive is the Silicone Scar Gel niche on Amazon United Kingdom?

6 brands and 32 sellers compete in Silicone Scar Gel on Amazon United Kingdom. The top 5 Silicone Scar Gel products take 89% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Silicone Scar Gel?

Silicone Scar Gel buyers on Amazon United Kingdom complain most about Value For Money, Functionality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Silicone Scar Gel niche?

Silicone Scar Gel sells for £13.79 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.84–£22.64. The average incumbent carries 1,751 reviews — the moat a new listing must climb.

Silicone Scar Gel

Silicone Scar Gel shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Silicone Scar Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silicone Scar Gel is a £522K/yr Amazon United Kingdom market (312K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.

Silicone Scar Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +10.0% over the last 90 days and 12.1% of searches end in a purchase.

£522K

revenue / yr

Units sold / yr40K

Search volume / yr+10.0%312K

Conversion rate12.1%

Avg price£13.79

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 32

Top-5 product click share89%

Open market3%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Top Silicone Scar Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

KELO-COTE Gel Silicone Scar Treatment Advanced Formula 15 g

Price: £19.50
Rating: 4.3/5
Reviews: 5,965
Age: 17y ago

KELO-COTE Gel Silicone Scar Treatment Advanced Formula 6 g

Price: £10.99
Rating: 4.3/5
Reviews: 1,861
Age: 17y ago

YEMAJIE Silicone Scar Gel Effective Scar Cream Reduces The Appearance of Both Old and New Scars from Burns Stretch Marks Injury Acne Keloid C-Section and More

Price: £9.42
Rating: 4.5/5
Reviews: 47
Age: 9mo ago

Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g

Price: £9.32
Rating: 4.8/5
Reviews: 217
Age: 7mo ago

KELO-COTE UV Silicone Scar Gel Advanced Formula with SPF30 15 g

Price: £22.64
Rating: 4.5/5
Reviews: 945
Age: 14y ago

Newest

by launch date

Silicone Scar Removal Gel Cream

Price: £10.15
Rating: 4.4/5
Reviews: 51
Age: 3mo ago

Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g

Price: £9.32
Rating: 4.8/5
Reviews: 217
Age: 7mo ago

100% Silicone Scar Gel 30g - Advanced Scar Gel for Surgical Scars C-Section Stretch Marks Injury Burns Keloids Old and New Scars

Price: £20.44
Rating: 4.1/5
Reviews: 4,872
Age: 8mo ago

YEMAJIE Silicone Scar Gel Effective Scar Cream Reduces The Appearance of Both Old and New Scars from Burns Stretch Marks Injury Acne Keloid C-Section and More

Price: £9.42
Rating: 4.5/5
Reviews: 47
Age: 9mo ago

Silicone Scar Gel - Advanced Scar Treatment Gel for Old & New Scars - Scar Removal Cream for C-Section Stretch Marks Acne Surgery & Keloid Bump - Smooth Fade & Repair Skin

Price: £7.84
Rating: 4.2/5
Reviews: 50
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

KELO-COTE65%
YEMAJIE14%
Wewell10%
MURASAKI BEAUTY5%
AZALLY4%
OKAQEE3%

Silicone Scar Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume312KCVR12.1%Products8Brands6Top 5 Brands97%OOS Rate16.7%Rating4.4★Reviews1,751Avg BSR#10

Peak months: Jun · busiest ÷ quietest = 1.7×

Top Silicone Scar Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

silicone scar gel91K/yr +27.3%8.5% conv.
kelo cote scar gel76K/yr +13.7%16.9% conv.
scar gel50K/yr -1.3%6.7% conv.
silicone gel for scars27K/yr -14.1%11.0% conv.
silicone gel23K/yr -0.5%5.3% conv.
kelo cote17K/yr +17.7%10.8% conv.
kelocote scar gel12K/yr -5.5%15.9% conv.
kelocote6K/yr -11.2%13.4% conv.
silicon gel4K/yr -10.1%6.5% conv.
biocorneum scar gel3K/yr -18.4%3.8% conv.

What reviews say buyers love and hate about Silicone Scar Gel

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews

Quality-Overall24%

“Absolutely incredible cream”

Value For Money10%

“worth the money”

Efficiency8%

“Does the job very well”

Ease Of Application6%

“Applies nicely”

Absorbency6%

“Easily absorbed”

What buyers complain about

67% of reviews

Value For Money19%

“expensive”

Functionality-Overall15%

“Doesn't do much”

Size-Overall9%

“The bottle isnt very big”

Allergies5%

“I found them irritating”

Thickness4%

“even with that super thin coat”

Silicone Scar Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

20%

2Advertised Vs Actual Product

20%

3Quality-Overall

4Ingredients-Overall

5Skin Health

Common Silicone Scar Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silicone Scar Gel 50/100 on Amazon United Kingdom — Worth a look. The niche generates £522K/yr across 8 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved +10.0% over the last 90 days.