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Silicone Scar Gel

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 97% of clicks, so Silicone Scar Gel is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£522K/yr312K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
89%top-5 click share · 6 brands · 32 sellers

Flapen Score

Silicone Scar Gel against its category

The dotted line is the Health & Personal Care average. Past it, Silicone Scar Gel is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Scar Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Scar Gel 312K times last year and spent an estimated £522K. The top 5 brands take 97% of clicks. Demand peaks in Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £522K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
12.1%
Market size, estimated
£522Ka year
Peak month
June1.7× the quietest month
Top search term
silicone scar gel91K searches a year

02 · Price

A sale here is worth £13.79.

Listings sell for £13.79 on average, from £7.84 to £22.64. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At £13.79 that is £83K to £110K a year per listing.

Average price
£13.79under the $15 to $100 sweet spot
Price range
£7.84–£22.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
6,000–8,000
Revenue per listing a year
£83K–£110K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #10 within Over-the-Counter Medication. It carries 1,751 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#10in Over-the-Counter Medication
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,751per listing
Listings tracked
8

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Silicone Scar Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£78K£157K£235K£313K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

32

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • KELO-COTE65%
  • YEMAJIE14%
  • Wewell10%
  • MURASAKI BEAUTY5%
  • AZALLY4%
  • OKAQEE3%

Demand

Silicone Scar Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Search terms

Top Silicone Scar Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone scar gel91K/yr
  • kelo cote scar gel76K/yr
  • scar gel50K/yr
  • silicone gel for scars27K/yr
  • silicone gel23K/yr
  • kelo cote17K/yr
  • kelocote scar gel12K/yr
  • kelocote6K/yr
  • silicon gel4K/yr
  • biocorneum scar gel3K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Scar Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%+0.13

expensive

Pricey,

Over priced

Functionality-Overall15%−0.23

Doesn't do much

Not effective

Not working

Size-Overall9%

The bottle isnt very big

Small tube

Others have commented that the tube is very small and that's true, it seems a ridiculously small amount for the price

Allergies5%+0.18

I found them irritating

I wish I'd known about this when I first burned my skin

Rash from tgat product

Thickness4%−0.07

even with that super thin coat

can be smoothed out very thinly

Too thin

Love

Quality-Overall24%+2.32

Absolutely incredible cream

Overall Im impressed with early results

Excellent product

Value For Money10%+0.13

worth the money

Excellent value for money

Good price

Efficiency8%+0.70

Does the job very well

It is effective

IT WORKS

Ease Of Application6%

Applies nicely

Silky smooth on application

easy to apply

Absorbency6%

Easily absorbed

quick absorption

absorbs quickly

Return

0.1% Return rate 29% Fixable by listing

Functionality-Overall20%▁█▄▃█▄

Doesn't do much

Not effective

Not working

Advertised Vs Actual Product20%█▆▅▄▁▃

Don't trust this product

Not mentioned in the product listing at all

Quality-Overall8%▁▁█▆▃▇
Ingredients-Overall7%▁▇▁▄▁█

The product doesn't contain silicon

does not contain any silicone

Skin Health7%█▁▁▄▁▁

FAQ

Common Silicone Scar Gel questions

Answered from the same tracked data.