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Silicone Lube

Fail

The average product has 25,499 reviews to catch up to, so Silicone Lube is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£175K/yr129K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
65%top-5 click share · 11 brands · 65 sellers

Flapen Score

Silicone Lube against its category

The dotted line is the Health & Personal Care average. Past it, Silicone Lube is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Lube market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Lube 129K times last year and spent an estimated £175K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
11.7%
Market size, estimated
£175Ka year
Peak month
August4.6× the quietest month
Top search term
silicone lube43K searches a year

02 · Price

A sale here is worth £11.53.

Listings sell for £11.53 on average, from £5.81 to £25.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £11.53 that is £6K to £9K a year per listing.

Average price
£11.53under the $15 to $100 sweet spot
Price range
£5.81–£25.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #0 within Sex & Sensuality. It carries 25,499 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#0in Sex & Sensuality
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
25,499per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Silicone Lube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£35K£52K£70K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

65

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

  • Durex22%
  • Lube Life19%
  • Liquid Silk17%
  • pjur14%
  • LEOXZOE8%
  • Lovehoney6%
  • Open — no brand owns it (5 brands, 14%)

Demand

Silicone Lube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Silicone Lube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone lube43K/yr
  • silicone lubes sexual30K/yr
  • lube silicone sexual12K/yr
  • silicone based lubes sexual9K/yr
  • pjur lubes 100ml5K/yr
  • silicone based lube6K/yr
  • durex perfect glide lubricants3K/yr
  • pjur lube5K/yr
  • silicon lube4K/yr
  • oil based lube5K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Lube

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry8%−0.14

Dry up quickly

drys out guickly

the liquid dried out almost as quickly as some water based lubes used

Allergies7%−0.05

Allergy

can be an irritant to sensitive skin

Very itchy

Grip5%+0.29

Slide in

Slip sliding away

Does the job makes things very slippery

Texture/Consistency-Overall4%−0.05

The texture is not good

the consistency immediately feels different to water based versions

Runny consistency

Adhesion/Stickiness4%−0.02

doesn't have the stickyness others have

It feels quite sticky rather than smooth

Slight stickiness left afterwards

Love

Lubrication21%+1.41

Silky long lasting lubricant

I highly recommend it if you want a long-lasting intimate lubrication that prioritizes comfort and a natural, friction-free feel

Great quality lubricant

Soft Feel13%

silky smooth

Silky Smooth

Smooth Feel

Advertised Vs Actual Product10%+0.67

Exactly what you see is what you get

Does the job

As described

Value For Money7%+0.18

Its competitively priced

Good price

excellent value for money

Quality-Overall6%−0.03

Great product

This product delivers excellent performance

The bottle also looks great

Return

0.1% Return rate 7% Fixable by listing

Quality-Overall18%▁▄▄█▆▁

This is not a good product

Not good qulity

Leak-Proof10%▁▂▁▁▂█
Adhesion/Stickiness10%▅▃█▁▁▁

doesn't have the stickyness others have

It feels quite sticky rather than smooth

Slight stickiness left afterwards

Functionality-Overall8%▁█▁▁▄▁
Ingredients-Overall7%▁█▁▁▁▁

FAQ

Common Silicone Lube questions

Answered from the same tracked data.