Silicone Lube
FailThe average product has 25,499 reviews to catch up to, so Silicone Lube is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £175K/yr129K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 65 sellers
Flapen Score
Silicone Lube against its category
The dotted line is the Health & Personal Care average. Past it, Silicone Lube is stronger. Inside it, weaker.
Market
The Silicone Lube market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silicone Lube 129K times last year and spent an estimated £175K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
11.7% of searches ended in a purchase last week.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £175Ka year
- Peak month
- August4.6× the quietest month
- Top search term
- silicone lube43K searches a year
02 · Price
A sale here is worth £11.53.
Listings sell for £11.53 on average, from £5.81 to £25.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £11.53 that is £6K to £9K a year per listing.
- Average price
- £11.53under the $15 to $100 sweet spot
- Price range
- £5.81–£25.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #0 within Sex & Sensuality. It carries 25,499 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #0in Sex & Sensuality
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 25,499per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Silicone Lube products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Durex Perfect Glide Silicone Based Lube 50ml Condom Compatible Non Drying Long Lasting Formula Silky Smooth Feel Quality Ingredients Lubricant
- Price
- £6.40
- Rating
- 4.5/5
- Reviews
- 4,298
- Age
- 14y ago

Liquid Silk Personal Lubricant 250ml
- Price
- £8.57
- Rating
- 4.7/5
- Reviews
- 10,441
- Age
- 17y ago

Lube Life Ultra Thick Slick Silicone-Based Lubricant Water Resistant Thick Silicone Lube for Men Women and Couples 120 ml
- Price
- £8.59
- Rating
- 4.2/5
- Reviews
- 175,647
- Age
- 2y ago

Silicone-Based Personal Lube 118ml Long-Lasting Silky Smooth & Non-Sticky Waterproof Intimate Lubrication Unflavoured Condom Compatible (Silicone-Based)
- Price
- £7.91
- Rating
- 3.8/5
- Reviews
- 39
- Age
- 5mo ago

pjur Original - Long-Lasting Extra-Smooth Silicone-Based Lubricant and Massage Oil for Enhanced Pleasure - Latex Condom Compatible - Zero Odors Flavors or Preservatives (100ml)
- Price
- £11.41
- Rating
- 4.6/5
- Reviews
- 7,535
- Age
- 17y ago
Trending
90-day click momentum
Silicone-Based Personal Lube 118ml Long-Lasting Silky Smooth & Non-Sticky Waterproof Intimate Lubrication Unflavoured Condom Compatible (Silicone-Based)
- Price
- £7.91
- Rating
- 3.8/5
- Reviews
- 39
- Age
- 5mo ago

Überlube Luxury Lubricant | Latex-Safe Natural Silicone Lube with Vitamin E | Unscented Flavorless Zero Residue Works Underwater - 112ml
- Price
- £25.04
- Rating
- 4.5/5
- Reviews
- 40,366
- Age
- 13y ago

Lube Life Ultra Thick Slick Silicone-Based Lubricant Water Resistant Thick Silicone Lube for Men Women and Couples 120 ml
- Price
- £8.59
- Rating
- 4.2/5
- Reviews
- 175,647
- Age
- 2y ago

pjur Original - Long-Lasting Extra-Smooth Silicone-Based Lubricant and Massage Oil for Enhanced Pleasure - Latex Condom Compatible - Zero Odors Flavors or Preservatives (100ml)
- Price
- £11.41
- Rating
- 4.6/5
- Reviews
- 7,535
- Age
- 17y ago

Lovehoney Silicone-Based Personal Lubricant - 100ml
- Price
- £7.34
- Rating
- 3.9/5
- Reviews
- 152
- Age
- 5y ago
Newest
by launch date
Silicone-Based Personal Lube 118ml Long-Lasting Silky Smooth & Non-Sticky Waterproof Intimate Lubrication Unflavoured Condom Compatible (Silicone-Based)
- Price
- £7.91
- Rating
- 3.8/5
- Reviews
- 39
- Age
- 5mo ago

LubeLife Silky Premium Silicone Lubricant Extra Cushiony Silky Smooth Luxe Formula for Women Men and Couples Unscented Non-Sticky and Water-Resistant 8oz
- Price
- £11.78
- Rating
- 3.8/5
- Reviews
- 86
- Age
- 1y ago

Loving Joy Silicone Lubricant 250ml Personal Lube Lubricants & Licks Silicone Based Lube Silicon Lube Lubricating Gel Tube
- Price
- £14.17
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago

Durex Perfect Glide Silicone Based Lube 50ml Condom Compatible Non Drying Long Lasting Formula Silky Smooth Feel Quality Ingredients Lubricant - Pack of 2
- Price
- £12.44
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 1y ago

Lube Life Ultra Thick Slick Silicone-Based Lubricant Water Resistant Thick Silicone Lube for Men Women and Couples 120 ml
- Price
- £8.59
- Rating
- 4.2/5
- Reviews
- 175,647
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
65
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
14%
- Durex22%
- Lube Life19%
- Liquid Silk17%
- pjur14%
- LEOXZOE8%
- Lovehoney6%
- Open — no brand owns it (5 brands, 14%)
Demand
Silicone Lube search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Silicone Lube search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silicone lube43K/yr
- silicone lubes sexual30K/yr
- lube silicone sexual12K/yr
- silicone based lubes sexual9K/yr
- pjur lubes 100ml5K/yr
- silicone based lube6K/yr
- durex perfect glide lubricants3K/yr
- pjur lube5K/yr
- silicon lube4K/yr
- oil based lube5K/yr
Reviews and returns
What reviews say buyers love and hate about Silicone Lube
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dry up quickly
drys out guickly
the liquid dried out almost as quickly as some water based lubes used
Allergy
can be an irritant to sensitive skin
Very itchy
Slide in
Slip sliding away
Does the job makes things very slippery
The texture is not good
the consistency immediately feels different to water based versions
Runny consistency
doesn't have the stickyness others have
It feels quite sticky rather than smooth
Slight stickiness left afterwards
Love
Silky long lasting lubricant
I highly recommend it if you want a long-lasting intimate lubrication that prioritizes comfort and a natural, friction-free feel
Great quality lubricant
silky smooth
Silky Smooth
Smooth Feel
Exactly what you see is what you get
Does the job
As described
Its competitively priced
Good price
excellent value for money
Great product
This product delivers excellent performance
The bottle also looks great
Return
0.1% Return rate 7% Fixable by listing
This is not a good product
Not good qulity
doesn't have the stickyness others have
It feels quite sticky rather than smooth
Slight stickiness left afterwards
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silicone Lube questions
Answered from the same tracked data.









