Silicone Lube

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

11.7%

Market size, estimated

£175Ka year

Peak month

August4.6× the quietest month

Top search term

silicone lube43K searches a year

Listings sell for £11.53 on average, from £5.81 to £25.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £11.53 that is £6K to £9K a year per listing.

Average price

£11.53under the $15 to $100 sweet spot

Price range

£5.81–£25.04

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #0 within Sex & Sensuality. It carries 25,499 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#0in Sex & Sensuality

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

25,499per listing

Listings tracked

19

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

89 months