Silicone Lube
a deep review moat (25,499 avg reviews) — Silicone Lube doesn't clear our bar today.
Flapen Score
Is Silicone Lube profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Silicone Lube is a £175K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Silicone Lube: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.3% over the last 90 days and 11.7% of searches end in a purchase.
£175K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 19 products
Top Silicone Lube products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Durex Perfect Glide Silicone Based Lube 50ml Condom Compatible Non Drying Long Lasting Formula Silky Smooth Feel Quality Ingredients Lubricant
- Price
- £6.40
- Rating
- 4.5/5
- Reviews
- 4,298
- Age
- 14y ago
Liquid Silk Personal Lubricant 250ml
- Price
- £8.57
- Rating
- 4.7/5
- Reviews
- 10,441
- Age
- 17y ago
Lube Life Ultra Thick Slick Silicone-Based Lubricant Water Resistant Thick Silicone Lube for Men Women and Couples 120 ml
- Price
- £8.59
- Rating
- 4.2/5
- Reviews
- 175,647
- Age
- 2y ago
Silicone-Based Personal Lube 118ml Long-Lasting Silky Smooth & Non-Sticky Waterproof Intimate Lubrication Unflavoured Condom Compatible (Silicone-Based)
- Price
- £7.91
- Rating
- 3.8/5
- Reviews
- 39
- Age
- 5mo ago
pjur Original - Long-Lasting Extra-Smooth Silicone-Based Lubricant and Massage Oil for Enhanced Pleasure - Latex Condom Compatible - Zero Odors Flavors or Preservatives (100ml)
- Price
- £11.41
- Rating
- 4.6/5
- Reviews
- 7,535
- Age
- 17y ago
Trending
90-day click momentumSilicone-Based Personal Lube 118ml Long-Lasting Silky Smooth & Non-Sticky Waterproof Intimate Lubrication Unflavoured Condom Compatible (Silicone-Based)
- Price
- £7.91
- Rating
- 3.8/5
- Reviews
- 39
- Age
- 5mo ago
Überlube Luxury Lubricant | Latex-Safe Natural Silicone Lube with Vitamin E | Unscented Flavorless Zero Residue Works Underwater - 112ml
- Price
- £25.04
- Rating
- 4.5/5
- Reviews
- 40,366
- Age
- 13y ago
Lube Life Ultra Thick Slick Silicone-Based Lubricant Water Resistant Thick Silicone Lube for Men Women and Couples 120 ml
- Price
- £8.59
- Rating
- 4.2/5
- Reviews
- 175,647
- Age
- 2y ago
pjur Original - Long-Lasting Extra-Smooth Silicone-Based Lubricant and Massage Oil for Enhanced Pleasure - Latex Condom Compatible - Zero Odors Flavors or Preservatives (100ml)
- Price
- £11.41
- Rating
- 4.6/5
- Reviews
- 7,535
- Age
- 17y ago
Lovehoney Silicone-Based Personal Lubricant - 100ml
- Price
- £7.34
- Rating
- 3.9/5
- Reviews
- 152
- Age
- 5y ago
Newest
by launch dateSilicone-Based Personal Lube 118ml Long-Lasting Silky Smooth & Non-Sticky Waterproof Intimate Lubrication Unflavoured Condom Compatible (Silicone-Based)
- Price
- £7.91
- Rating
- 3.8/5
- Reviews
- 39
- Age
- 5mo ago
LubeLife Silky Premium Silicone Lubricant Extra Cushiony Silky Smooth Luxe Formula for Women Men and Couples Unscented Non-Sticky and Water-Resistant 8oz
- Price
- £11.78
- Rating
- 3.8/5
- Reviews
- 86
- Age
- 1y ago
Loving Joy Silicone Lubricant 250ml Personal Lube Lubricants & Licks Silicone Based Lube Silicon Lube Lubricating Gel Tube
- Price
- £14.17
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago
Durex Perfect Glide Silicone Based Lube 50ml Condom Compatible Non Drying Long Lasting Formula Silky Smooth Feel Quality Ingredients Lubricant - Pack of 2
- Price
- £12.44
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 1y ago
Lube Life Ultra Thick Slick Silicone-Based Lubricant Water Resistant Thick Silicone Lube for Men Women and Couples 120 ml
- Price
- £8.59
- Rating
- 4.2/5
- Reviews
- 175,647
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
65
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
14%
- Durex22%
- Lube Life19%
- Liquid Silk17%
- pjur14%
- LEOXZOE8%
- Lovehoney6%
- Open — no brand owns it (5 brands, 14%)
Silicone Lube demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Top Silicone Lube search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- silicone lube43K/yr
- silicone lubes sexual30K/yr
- lube silicone sexual12K/yr
- silicone based lubes sexual9K/yr
- pjur lubes 100ml5K/yr
- silicone based lube6K/yr
- durex perfect glide lubricants3K/yr
- pjur lube5K/yr
- silicon lube4K/yr
- oil based lube5K/yr
What reviews say buyers love and hate about Silicone Lube
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Silky long lasting lubricant”
“silky smooth”
“Exactly what you see is what you get”
“Its competitively priced”
“Great product”
What buyers complain about
47% of reviews“Dry up quickly”
“Allergy”
“Slide in”
“The texture is not good”
“doesn't have the stickyness others have”
Silicone Lube return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Silicone Lube questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
