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Silicone Ear Plugs Swimming

Maybe

Buyers convert on 18.5% of searches. But shoppers spend only $57K a year here, so Silicone Ear Plugs Swimming is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£57K/yr37K searches / yr
90-day growth
+41.3%search demand this quarter
Competition
66%top-5 click share · 12 brands · 40 sellers

Flapen Score

Silicone Ear Plugs Swimming against its category

The dotted line is the Health & Personal Care average. Past it, Silicone Ear Plugs Swimming is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Ear Plugs Swimming market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Ear Plugs Swimming 37K times last year and spent an estimated £57K. The top 5 brands take 87% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

18.5% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.5% of those searches ended in a purchase. Searches in the last 90 days moved +41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+41.3%
Conversion, latest week
18.5%
Market size, estimated
£57Ka year
Top search term
ear protection for swimming9K searches a year

02 · Price

A sale here is worth £8.39.

Listings sell for £8.39 on average, from £4.01 to £21.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £8.39 that is £4K to £6K a year per listing.

Average price
£8.39under the $15 to $100 sweet spot
Price range
£4.01–£21.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Ear Care. It carries 2,194 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#79in Ear Care
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,194per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Silicone Ear Plugs Swimming products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

40

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

  • BioEars63%
  • AqtivAqua9%
  • Zoggs7%
  • Fascetta4%
  • HIGAHY4%
  • Earol3%
  • Open — no brand owns it (6 brands, 10%)

Demand

Silicone Ear Plugs Swimming search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Prime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Silicone Ear Plugs Swimming search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ear protection for swimming9K/yr
  • silicone ear plugs swimming6K/yr
  • bio ears ear plugs8K/yr
  • bioears soft silicone earplugs5K/yr
  • bioears4K/yr
  • bio ears5K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Ear Plugs Swimming

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.29

Not effective

Didn't work for me

did not work well for me

Size-Overall12%−0.06

They do not fit

They are also too small

Too big

Value For Money11%−0.04

Too expensive

Not worth it

Price increase

Ease Of Use7%−0.02

Too fiddly

also found them hard to push in

not easy to put in

Water Resistance7%−0.03

The bands are not waterproof and get soaked

It is definetly not making your ear waterproof

not as Waterproof as advertised

Love

Ear Hygiene16%+1.38

Perfect protection of ear

Very Comfortable Ear Plugs

It protect your ear

Quality-Overall13%+1.05

Quality product and fast delivery

Excellent product

Good quality

Value For Money10%−0.04

Good value for money

Good price

Worth the money

Comfort-Overall10%+0.33

Brilliant very comfortable

comfortable to use

Comfortable to wear

Size-Overall9%−0.06

Good secure fit

Fit well

+ Easy to fit

Return

0.2% Return rate 52% Fixable by listing

Size-Overall42%▆▆█▆▇▇

They do not fit

They are also too small

Too big

Functionality-Overall15%█▅▂▄▃▅

Not effective

Didn't work for me

did not work well for me

Comfort-Overall6%▃▁▁█▆▇

they became uncomfortable

the excess ia very uncomfortable

it pushes down the ear canal making in very uncomfortable

Water Resistance6%▂█▃▂▁▆

The bands are not waterproof and get soaked

It is definetly not making your ear waterproof

not as Waterproof as advertised

Quality-Overall4%▃▁▁▁█▅

Cheap rubbish

Poor quality

Terrible product

FAQ

Common Silicone Ear Plugs Swimming questions

Answered from the same tracked data.