silicone ear plugs swimming
Worth a lookShows searches that convert (18.5% search→purchase), but a small market ($57K/yr) keeps it on the watch list.
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+41.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,193.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.01–£21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.39avg listing price — sweet spot $15–$100
Market size
Bad£57K£57K/yr · 37K searches
According to Flapen's Amazon United Kingdom niche tracking, silicone ear plugs swimming is a £57K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
silicone ear plugs swimming market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £50K–£67K
- units × avg price
- Conversion rate
- 18.5%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
40
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
10%
- BioEars63%
- AqtivAqua9%
- Zoggs7%
- Fascetta4%
- HIGAHY4%
- Earol3%
- Open — no brand owns it (6 brands, 10%)
Demand
Weekly Amazon search volume, last 16 weeks — +41.3% search growth over the last 90 days.Top silicone ear plugs swimming search terms
- ear protection for swimming9K/yr
- silicone ear plugs swimming6K/yr
- bio ears ear plugs8K/yr
- bioears soft silicone earplugs5K/yr
- bioears4K/yr
- bio ears5K/yr
Top silicone ear plugs swimming products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BioEars Soft Silicone Earplugs with ACTIValoe. (6 pairs)
BioEars£7.514.3★4,161 rev
BioEars Soft Silicone Earplugs with ACTIValoe. Premium silicone. Protection from Water and Noise 3 Count (Pack of 1)
BioEars£4.434.1★1,576 rev
AqtivAqua Swimming Headband Swim Ear Band Protection Cover Swim Headband for Kids Adults Men Women Toddlers Ear Plugs in (Color: Green Size: X-Large)
AqtivAqua£12.794.0★1,542 rev
BioEars Soft Silicone Earplugs Multi Pack (4 Pack (12 Pairs))
BioEars£18.594.7★58 rev
BioEars Soft Silicone Earplugs with ACTIValoe. Premium silicone. Protection from Water and Noise. (18 Pairs)
BioEars£21.884.6★404 rev
Newest
by launch date
60pcs Ear Covers for Shower Waterproof Ear Patches Stickers Protection Clear Breathable Earring Cover for Baby Kids Adults Swimming Surfing Snorkeling Water Sports
Fascetta£5.6577 rev
Ear Covers for Shower 60pcs Waterproof Ear Protection for Swimming & Bathing for Kids & Adults
TYVOM£4.0145 rev
Schiara Ear Plugs for Sleeping 16 Moldable Noise Cancelling Silicone Earplugs for Swimming Snoring Studying and Sleep
Schiara£5.013,227 rev
Swimming Ear Plugs for Adults - 4 Pairs Silicone Waterproof Swim Earplugs for Surfing Showering and Other Water Sports - Keep Water Out and Ear Protection.
HIGAHY£7.262,253 rev
Knoxzy Silicone Ear Plugs for Sleeping Re-Usable Waterproof Noise Cancelling Premium Moldable Ear Plugs for Sleeping Travelling Studying Noise Reduction
KNOXZY£5.043,642 rev
Trending
90-day click momentumAqtivAqua Swimming Headband Swim Ear Band Protection Cover Swim Headband for Kids Adults Men Women Toddlers Ear Plugs in (Color: Green Size: X-Large)
AqtivAqua£12.794.0★
SwimSeal All Natural Swimmers Ear Drops for Daily Use Rather Than Alcohol Drops or Earplugs. The Solution for Your Ears for All Water Exposure for All Ages.
SwimSeal£10.264.5★
Schiara Ear Plugs for Sleeping 16 Moldable Noise Cancelling Silicone Earplugs for Swimming Snoring Studying and Sleep
Schiara£5.014.2★
Zoggs Aqua Plugz Ear Plugs for Swimming Reusable Silicone Ear Plugs (packaging may vary)
Zoggs£6.314.1★
Zoggs Silicone Reusable Ear Plugs for Swimming And Watersports Clear Pack of 1
Zoggs£6.004.1★
What buyers say about silicone ear plugs swimming
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect protection of ear”
“Quality product and fast delivery”
“Good value for money”
“Brilliant very comfortable”
“Good secure fit”
“Comfortable to sleep in”
“I found them easy to put on and off”
“Serves the purpose quite well”
“Does the job”
“Come in handy carrying packs”
What buyers complain about
“Not effective”
“They do not fit”
“Too expensive”
“Too fiddly”
“The bands are not waterproof and get soaked”
“they became uncomfortable”
“Cheap rubbish”
“We couldn't sleep in the same bed which was very upsetting”
“fall to bits within a few days”
“The bottle leaks”
Top return reasons
Common questions
- Is silicone ear plugs swimming profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 18 tracked products. 90-day search growth is +41.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the silicone ear plugs swimming niche?
- 12 brands and 40 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in silicone ear plugs swimming?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Value For Money. The return rate is 0.2%.
- What does it cost to enter the silicone ear plugs swimming niche?
- Listings span £4.01–£21.88; the average listing price is £8.39 (sweet spot $15–$100). The average incumbent carries 2,194 reviews — the moat a new listing must climb.