Silicone Ear Plugs

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £269K a year.

Searches, last 12 months

237K

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

17.1%

Market size, estimated

£269Ka year

Peak month

January1.2× the quietest month

Top search term

silicone ear plugs104K searches a year

Listings sell for £6.66 on average, from £2.53 to £13.06. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £6.66 that is £13K to £17K a year per listing.

Average price

£6.66under the $15 to $100 sweet spot

Price range

£2.53–£13.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

£13K–£17K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #68 within Ear Care. It carries 5,824 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

96%

Out of stock, average day

1.5%

Average rank

#68in Ear Care

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,824per listing

Listings tracked

23

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months