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Silicone Dressings for Wounds

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $64K a year here, so Silicone Dressings for Wounds is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 48
Market size
£64K/yr83K searches / yr
90-day growth
+12.5%search demand this quarter
Competition
39%top-5 click share · 32 brands · 78 sellers

Flapen Score

Silicone Dressings for Wounds against its category

The dotted line is the Health & Personal Care average. Past it, Silicone Dressings for Wounds is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Dressings for Wounds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Dressings for Wounds 83K times last year and spent an estimated £64K. The top 5 brands take 54% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+12.5%
Conversion, latest week
7.8%
Market size, estimated
£64Ka year
Peak month
July1.5× the quietest month
Top search term
silicone foam dressing11K searches a year

02 · Price

A sale here is worth £9.96.

Listings sell for £9.96 on average, from £3.89 to £28.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.96 that is £996 to £2K a year per listing.

Average price
£9.96under the $15 to $100 sweet spot
Price range
£3.89–£28.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£996–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #204 within Medical Supplies & Equipment. It carries 823 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#204in Medical Supplies & Equipment
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
823per listing
Listings tracked
52

04 · Newcomers

Amazon counts 4 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Silicone Dressings for Wounds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

78

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

39%

Top 20: 73%

Open market

40%

  • Cutiderm15%
  • Biatain13%
  • ourmed12%
  • Smith & Nephew7%
  • Silicnet7%
  • Kliniderm6%

Demand

Silicone Dressings for Wounds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Silicone Dressings for Wounds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone foam dressing11K/yr
  • silicone dressings for wounds12K/yr
  • silicone plasters9K/yr
  • silicone dressing7K/yr
  • foam dressing6K/yr
  • padded dressings for wounds7K/yr
  • silicone wound dressing6K/yr
  • biatain silicone dressings 7.5 x 7.56K/yr
  • foam dressing for wounds7K/yr
  • silicone plasters for wounds4K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Dressings for Wounds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness24%−0.17

Not Sticky

did not stick

Very poor adhesive

Value For Money8%−0.02

Bit pricey

Bit expensive

Waste of money

Allergies7%−0.04

Made me break out in a rash

possible skin rash

Irritated my skin

Durability5%−0.06

Can fall off

Do not stay on for long

in that time it had fallen off

Ease Of Use4%+0.62

Bit difficult to open

making it hard to use it

Very hard to get off

Love

Quality-Overall19%+1.46

Overall it looks well made

Overall, this pack offers great value and dependable quality

Excellent product

Adhesion/Stickiness13%−0.17

Super adhesive

Sticks well

Good adhesion

Advertised Vs Actual Product7%

As described

Does the job

Works well as intended

Value For Money7%−0.02

Good price

Great value for money

Good value for the money

Ease Of Use6%+0.62

Easy to use

Easy to remove

Easier to open

Return

0.2% Return rate 59% Fixable by listing

Size-Overall48%▆▇▆▆▆█

the box which they arrived in is tiny

Bigger than most

Much smaller than I usually buy

Adhesion/Stickiness21%▆▅█▅▃█

Not Sticky

did not stick

Very poor adhesive

Advertised Vs Actual Product6%▇▇▅▃█▁

was not as described

Misleading Image

Size Misleading

Functionality-Overall4%█▂▃▅▄▂

So sorry would not bay again

Comes off. Does not stay on

Not work

Value For Money3%▁▁▅█▇▁

Bit pricey

Bit expensive

Waste of money

FAQ

Common Silicone Dressings for Wounds questions

Answered from the same tracked data.