Skip to content

Silicone Dressings for Wounds

Maybe

An estimated 0.2% of orders come back. But shoppers spend an estimated $64K a year here, so Silicone Dressings for Wounds is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 48
Market size
£64K/yr83K searches / yr
90-day growth
+12.5%search demand this quarter
Competition
39%top-5 click share · 32 brands · 78 sellers

Flapen Score

Silicone Dressings for Wounds against its category

The dotted line is the Health & Personal Care average. Past it, Silicone Dressings for Wounds is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Dressings for Wounds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Dressings for Wounds 83K times last year and spent an estimated £64K. The top 5 brands take 54% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+12.5%
Conversion, latest week
7.8%
Market size, estimated
£64Ka year
Peak month
July1.5× the quietest month
Top search term
silicone foam dressing11K searches a year

02 · Price

A sale here is worth £9.96.

Listings sell for £9.96 on average, from £3.89 to £28.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.96 that is £996 to £2K a year per listing.

Average price
£9.96under the $15 to $100 sweet spot
Price range
£3.89–£28.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£996–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #204 within Medical Supplies & Equipment. It carries 823 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#204in Medical Supplies & Equipment
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
823per listing
Listings tracked
52

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Silicone Dressings for Wounds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

78

Est. top-5 brand share

54%

Top 20: 91%

Est. top-5 click share

39%

Top 20: 73%

Open market

40%

  • Cutiderm15%
  • Biatain13%
  • ourmed12%
  • Smith & Nephew7%
  • Silicnet7%
  • Kliniderm6%

Demand

Silicone Dressings for Wounds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Silicone Dressings for Wounds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silicone foam dressing11K/yr
  • silicone dressings for wounds12K/yr
  • silicone plasters9K/yr
  • silicone dressing7K/yr
  • foam dressing6K/yr
  • padded dressings for wounds7K/yr
  • silicone wound dressing6K/yr
  • biatain silicone dressings 7.5 x 7.56K/yr
  • foam dressing for wounds7K/yr
  • silicone plasters for wounds4K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Dressings for Wounds

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Not Sticky”
A buyer, on “Adhesion/Stickiness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silicone Dressings for Wounds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data