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Siaasoo Neck Massager

Maybe

The products selling today average only 3.4★. But demand is soft, at -32.1% this quarter, so Siaasoo Neck Massager is a Maybe.

Flapen Score
58
58 / 100
Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 48
Market size
£49K/yr26K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
50%top-5 click share · 26 brands · 58 sellers

Flapen Score

Siaasoo Neck Massager against its category

The dotted line is the Health & Personal Care average. Past it, Siaasoo Neck Massager is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Siaasoo Neck Massager market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Siaasoo Neck Massager 26K times last year and spent an estimated £49K. The top 5 brands take 53% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
7.3%
Market size, estimated
£49Ka year
Top search term
neck massager with hands12K searches a year

02 · Price

A sale here is worth £25.56.

Listings sell for £25.56 on average, from £14.98 to £44.81. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £25.56 that is £0 to £3K a year per listing.

Average price
£25.56inside the $15 to $100 sweet spot
Price range
£14.98–£44.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #169 within Wellness. It carries 10 reviews at 3.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
87%
Out of stock, average day
27.8%
Average rank
#169in Wellness
Average rating
3.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
10per listing
Listings tracked
30

04 · Newcomers

Amazon counts 7 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
7Amazon's first-year sales bar
Average brand age
15 months

Products

Top Siaasoo Neck Massager products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

26

Sellers

58

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

50%

Top 20: 90%

Open market

42%

  • HIHOBDAY21%
  • KutaKuta10%
  • ideallife9%
  • CHANCCI7%
  • IOUGDSEC6%
  • Generic5%

Demand

Siaasoo Neck Massager search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 11.2× · 8 of 12 months tracked

Search terms

Top Siaasoo Neck Massager search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neck massager with hands12K/yr
  • massager with hands5K/yr
  • hand neck massager5K/yr
  • massage hands4K/yr

Reviews and returns

What reviews say buyers love and hate about Siaasoo Neck Massager

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging10%−0.22

will not charge

Didn't charge

would not recharge

Durability10%−0.26

Broke immediately

Product doesnt last

Broken within 5 minutes of 1st use

Massage Quality10%+0.80

when I first tried the massager it was really painful

problems such as the malfunction of the massage head

I do not think this massager gives real relief

Functionality-Overall9%−0.25

Does not stay where you want it

Doesnt work

Not working properly

Quality-Overall6%+0.58

Poor quality of product

Trash product

Cheap quality product

Love

Massage Quality22%+0.80

The massage itself is surprisingly effective

A good item for massage

Good massager

Quality-Overall13%+0.58

The build quality feels solid

Excellent product

highly premium build quality

Value For Money9%+0.68

Great price for a great product

Well worth the money

Good value for price

Muscle Pain Relief6%+0.48

Relax stiff muscles with ease

relax the muscles

helps loosen tight muscles

Ease Of Use5%+0.43

Very easy to use

easy to operate

Use of this product is so simple

Return

2.6% Return rate 4% Fixable by listing

Functionality-Overall23%█▇▇▆▇█

Does not stay where you want it

Doesnt work

Not working properly

Charging13%█▇█▆▆▆

will not charge

Didn't charge

would not recharge

Massage Quality9%▃▅▇█▆▇

when I first tried the massager it was really painful

problems such as the malfunction of the massage head

I do not think this massager gives real relief

Defective Material/Parts8%█▇▄▄▆▄
Comfort-Overall6%▇▅▇██▅

Uncomfortable

The fingers feel uncomfortable

I found the pressure and sensation uncomfortable

FAQ

Common Siaasoo Neck Massager questions

Answered from the same tracked data.