Shoulder Support
MaybeThe products selling today average only 3.9★. But demand is soft, at -16.6% this quarter, so Shoulder Support is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 4856
- Market size
- £497K/yr761K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 45%top-5 click share · 27 brands · 31 sellers
Flapen Score
Shoulder Support against its category
The dotted line is the Health & Personal Care average. Past it, Shoulder Support is stronger. Inside it, weaker.
Market
The Shoulder Support market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shoulder Support 761K times last year and spent an estimated £497K. The top 5 brands take 64% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 761K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £497K a year.
- Searches, last 12 months
- 761K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £497Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- shoulder support344K searches a year
02 · Price
A sale here is worth £13.52.
Listings sell for £13.52 on average, from £5.50 to £39.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £13.52 that is £10K to £14K a year per listing.
- Average price
- £13.52under the $15 to $100 sweet spot
- Price range
- £5.50–£39.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£14K
- Returns
- 4.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #33 within Medical Supplies & Equipment. It carries 1,917 reviews at 3.85 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 95%
- Out of stock, average day
- 3.0%
- Average rank
- #33in Medical Supplies & Equipment
- Average rating
- 3.85 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,917per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 3 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Shoulder Support products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Suptrust Shoulder Brace for Women and Men: Shoulder Pain Relief Rotator Cuff Support Brace - Adjustable Fit Sleeve Wrap Relief for Injuries and Tendonitis - One Size Regular(Black)
- Price
- £20.84
- Rating
- 3.2/5
- Reviews
- 23
- Age
- today
BraceUP Shoulder Support- Adjustable Shoulder Brace with Ice Pad Pocket for Men and Women Relief for Shoulder Injuries and Tendonitis - One Size
- Price
- £7.84
- Rating
- 4.0/5
- Reviews
- 1,416
- Age
- 2y ago
Sports Laboratory Shoulder Support for Women and Men Shoulder Brace Includes Hot and Cold Gel Pack for Frozen Shoulder Rotator Cuff Pain Relief Adjustable Shoulder Strap for Extra Comfort (Large)
- Price
- £14.15
- Rating
- 3.9/5
- Reviews
- 4,155
- Age
- 6y ago
Suptrust Shoulder Brace for Women and Men: Shoulder Pain Relief Rotator Cuff Support Brace - Adjustable Fit Sleeve Wrap Relief for Injuries and Tendonitis(Black Small/Medium)
- Price
- £19.22
- Rating
- 4.4/5
- Reviews
- 1,999
- Age
- 5mo ago
Sports Laboratory Shoulder Support for Women and Men Shoulder Brace Includes Hot and Cold Gel Pack for Frozen Shoulder Rotator Cuff Pain Relief Adjustable Shoulder Strap for Extra Comfort (Medium)
- Price
- £14.08
- Rating
- 3.9/5
- Reviews
- 4,155
- Age
- 5y ago
Trending
90-day click momentum
RUNZI Shoulder Support Brace for Men Women Adjustable Shoulder Stabilizer shoulder brace Nylon Black 17 inch
- Price
- £12.20
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 2mo ago
Wxshang Anaconda Shoulder Brace Adjustable Compression Sleeve Support Brace High-Tension Motion Support Dispersing Impact Force for Injury Prevention Frozen Shoulder Pain Relief (Regular One Size)
- Price
- £13.98
- Rating
- 2.5/5
- Reviews
- 10
- Age
- 3mo ago
Suptrust Shoulder Brace for Women and Men: Shoulder Pain Relief Rotator Cuff Support Brace - Adjustable Fit Sleeve Wrap Relief for Injuries and Tendonitis - One Size Regular(Gray)
- Price
- £20.77
- Rating
- 4.4/5
- Reviews
- 1,999
- Age
- 3mo ago
Suptrust Shoulder Brace for Women and Men: Shoulder Pain Relief Rotator Cuff Support Brace - Adjustable Fit Sleeve Wrap Relief for Injuries and Tendonitis - One Size Regular(Black)
- Price
- £20.84
- Rating
- 3.2/5
- Reviews
- 23
- Age
- today
ZINZ Shoulder Strap Replacement Padded Adjustable Bag Strap for Tote Messenger Duffle Bags Black 57 inch
- Price
- £12.82
- Rating
- 4.5/5
- Reviews
- 2,838
- Age
- 7y ago
Newest
by launch dateSuptrust Shoulder Brace for Women and Men: Shoulder Pain Relief Rotator Cuff Support Brace - Adjustable Fit Sleeve Wrap Relief for Injuries and Tendonitis - One Size Regular(Black)
- Price
- £20.84
- Rating
- 3.2/5
- Reviews
- 23
- Age
- today
RUNZI Shoulder Support Brace for Men Women Adjustable Shoulder Stabilizer shoulder brace Nylon Black 17 inch
- Price
- £12.20
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 2mo ago
Suptrust Shoulder Brace for Women and Men: Shoulder Pain Relief Rotator Cuff Support Brace - Adjustable Fit Sleeve Wrap Relief for Injuries and Tendonitis - One Size Regular(Gray)
- Price
- £20.77
- Rating
- 4.4/5
- Reviews
- 1,999
- Age
- 3mo ago
Wxshang Anaconda Shoulder Brace Adjustable Compression Sleeve Support Brace High-Tension Motion Support Dispersing Impact Force for Injury Prevention Frozen Shoulder Pain Relief (Regular One Size)
- Price
- £13.98
- Rating
- 2.5/5
- Reviews
- 10
- Age
- 3mo ago
Suptrust Shoulder Brace for Women and Men: Shoulder Pain Relief Rotator Cuff Support Brace - Adjustable Fit Sleeve Wrap Relief for Injuries and Tendonitis(Black Small/Medium)
- Price
- £19.22
- Rating
- 4.4/5
- Reviews
- 1,999
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
31
Top-5 brand share
64%
Top 20: 95%
Top-5 click share
45%
Top 20: 84%
Open market
32%
- Suptrust26%
- Sports Laboratory15%
- BraceUP11%
- Flow fire9%
- Jorun4%
- ZINZ4%
Demand
Shoulder Support search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Shoulder Support search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoulder support344K/yr
- shoulder brace126K/yr
- rotator cuff shoulder support42K/yr
- shoulder strap36K/yr
- anaconda shoulder brace24K/yr
- shoulder support for women31K/yr
- shoulder brace for men13K/yr
- rotator cuff brace19K/yr
- shoulder support men23K/yr
- shoulder support brace13K/yr
Reviews and returns
What reviews say buyers love and hate about Shoulder Support
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Difficult to fit
Was too big
Too small
is a touch uncomfortable
Very uncomfortable under the arms
Found it uncomfortable
a little tricky to put on
Difficult to get on
Too painful to use
The smell of burnt plastic is overwheling
Strong chemical odors
Toxic smell
Cheap and nasty
Absolute rubbish
Poor item
Love
Build quality seems solid
Excellent Product
Nice product well made
Very comfortable
comfortable to wear
kept me comfy through the day
True to size
Excellent fit
Easy to fit
Good value
Great value
Very reasonable price
easy to use
easy to wear
Easy to put on
Return
4.0% Return rate 66% Fixable by listing
Difficult to fit
Was too big
Too small
is a touch uncomfortable
Very uncomfortable under the arms
Found it uncomfortable
It just did not fit as in the photo
Not as expected
Different from shown
a little tricky to put on
Difficult to get on
Too painful to use
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoulder Support questions
Answered from the same tracked data.