Skip to content

Shoulder Pulley

Fail

Prices span $6.34–$11.91, mostly outside the sweet spot, so Shoulder Pulley is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£41K/yr41K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
79%top-5 click share · 10 brands · 34 sellers

Flapen Score

Shoulder Pulley against its category

The dotted line is the Health & Personal Care average. Past it, Shoulder Pulley is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoulder Pulley market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shoulder Pulley 41K times last year and spent an estimated £41K. The top 5 brands take 86% of clicks. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
13.1%
Market size, estimated
£41Ka year
Peak month
February1.6× the quietest month
Top search term
shoulder pulley18K searches a year

02 · Price

A sale here is worth £7.79.

Listings sell for £7.79 on average, from £6.34 to £11.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £7.79 that is £4K to £6K a year per listing.

Average price
£7.79under the $15 to $100 sweet spot
Price range
£6.34–£11.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #293 within Medical Supplies & Equipment. It carries 872 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#293in Medical Supplies & Equipment
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
872per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Shoulder Pulley products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

34

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

10%

  • Bilbear40%
  • Fanwer16%
  • FFDASHUN15%
  • Audasi9%
  • ZLONGYAN6%
  • Hshbxd5%
  • Open — no brand owns it (4 brands, 10%)

Demand

Shoulder Pulley search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Shoulder Pulley search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shoulder pulley18K/yr
  • shoulder pulley over the door14K/yr
  • shoulder pulley for physiotherapy over door exercise pulley for5K/yr
  • shoulder exercise pulley3K/yr

Reviews and returns

What reviews say buyers love and hate about Shoulder Pulley

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality20%−0.04

Long strings

Instructions/User Manual/Troubleshooting10%−0.05

No instructions

Instructions could help

Grip10%−0.02

The handles are also just basic plastic so they aren't the most comfortable to grip for long sessions

Quality-Overall10%+1.53

Not the best

Stretchability/Expandability/Elasticity7%−0.03

Cover over elastic does not seem to be a continuous piece

Elastic cover poor

Love

Quality-Overall21%+1.53

Excellent product

It is well made

Great quality equipment

Ease Of Use21%−0.04

Easy to use

Excellent simple as that

It could be me though it is probably so simple to use

Value For Money17%+1.34

Good price

Good value for money

well worth the cost

Advertised Vs Actual Product9%−0.06

Does the job

As described

Just what I needed

Muscle Pain Relief4%+0.39

Great for shoulder injury exercise

Helped to build the muscles in the arms

I broke my shoulder and after an operation and 2 implants now have limited movement this pulley helps a lot with pain and stiffness

Return

0.6% Return rate 10% Fixable by listing

Functionality-Overall14%▁▅▃▁▃█
Stretchability/Expandability/Elasticity12%▁█▁▄█▁

Cover over elastic does not seem to be a continuous piece

Elastic cover poor

Adjustability/Rotatability/Reclining10%██▃▂▁▁
Advertised Vs Actual Product8%▁▁▅█▁▁
Defective Material/Parts8%▁▁▁▄▅█

FAQ

Common Shoulder Pulley questions

Answered from the same tracked data.