shoulder pulley
Skip itPrices mostly outside the sweet spot ($6.34–$11.91) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Good872.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.79avg listing price — sweet spot $15–$100
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£41K£41K/yr · 41K searches
Price range
Bad£6.34–£11.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shoulder pulley is a £41K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
shoulder pulley market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £47K–£62K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #293
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 9.8%
- Avg brand age
- 30 months
- Avg seller age
- 295 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
34
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
10%
- Bilbear40%
- Fanwer16%
- FFDASHUN15%
- Audasi9%
- ZLONGYAN6%
- Hshbxd5%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -8.0% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top shoulder pulley search terms
- shoulder pulley18K/yr
- shoulder pulley over the door14K/yr
- shoulder pulley for physiotherapy over door exercise pulley for5K/yr
- shoulder exercise pulley3K/yr
Top shoulder pulley products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bilbear Shoulder Pulley Over The Door for Physiotherapy At Home Shoulder Exercise Pulley for Rotator Cuff Rehab Arm Pulley Physio Door Exercise Pulley System Over Door Relieve Frozen Shoulder
Bilbear£8.534.4★239 rev
Fanwer Shoulder Pulley - Multi-Use Pulleys for Shoulder Rehab Over Door - Arm Rehabilitation Assisting Exercise Equipment for Rotator Cuff Recovery Improve Flexibility Stretching Range of Motion
Fanwer£11.124.6★2,109 rev
Shoulder Exercise Pulley Shoulder Pulley for Physiotherapy Doorway Shoulder Exercise Pulley Rotator Cuff Exerciser for Arm Rehabilitation Frozen Tendonitis (Green)
FFDASHUN£6.984.6★220 rev
Audasi Shoulder Pulley Shoulder Exercise Pulley Multi Use Pulleys for Shoulder Rehab Over Door Home Pulley System Arm Rehabilitation Exercise for Frozen Shoulder Physical Therapy
Audasi£7.104.7★20 rev
ZLONGYAN Pulleys for Shoulder Rehab Over Door Shoulder Pulley for Physical Therapy Helps Promote Recovery from Surgery and Shoulder Pain Relief (Blue)
ZLONGYAN£7.164.7★120 rev
Newest
by launch date
Shoulder Pulley Over the Door for Physiotherapy Arm Exercise Pulley System for Rotator Cuff Rehab Frozen Shoulder Physical Assistance Relieve Equipment
PEAPIN£6.947 rev
Audasi Shoulder Pulley Shoulder Exercise Pulley Multi Use Pulleys for Shoulder Rehab Over Door Home Pulley System Arm Rehabilitation Exercise for Frozen Shoulder Physical Therapy
Audasi£7.1020 rev
Shoulder Pulley Shoulder Pulley Over The Door for Physiotherapy Exercise Pulley System for Rotator Cuff Recovery Improve Flexibility Stretching
YHSKJCD£6.444 rev
Shoulder Pulley Multi-Use Pulley Over The Door for Physiotherapy Shoulder Exercise Pulley for Rotator Cuff Rehab Arm Pulley Physio Door Exercise Pulley System Over Door Relieve Frozen Shoulder
Winhuey£6.6814 rev
Bilbear Shoulder Pulley Over The Door for Physiotherapy At Home Shoulder Exercise Pulley for Rotator Cuff Rehab Arm Pulley Physio Door Exercise Pulley System Over Door Relieve Frozen Shoulder
Bilbear£8.53239 rev
Trending
90-day click momentumAudasi Shoulder Pulley Shoulder Exercise Pulley Multi Use Pulleys for Shoulder Rehab Over Door Home Pulley System Arm Rehabilitation Exercise for Frozen Shoulder Physical Therapy
Audasi£7.104.7★
Shoulder Pulley Over the Door for Physiotherapy Arm Exercise Pulley System for Rotator Cuff Rehab Frozen Shoulder Physical Assistance Relieve Equipment
PEAPIN£6.944.6★
Shoulder Pulley Shoulder Pulley Over The Door for Physiotherapy Exercise Pulley System for Rotator Cuff Recovery Improve Flexibility Stretching
YHSKJCD£6.443.4★
Fanwer Shoulder Pulley - Multi-Use Pulleys for Shoulder Rehab Over Door - Arm Rehabilitation Assisting Exercise Equipment for Rotator Cuff Recovery Improve Flexibility Stretching Range of Motion
Fanwer£11.124.6★
Shoulder Pulley Over The Door Overhead Shoulder Pulley Arm Exercise Equipment Arm Rehabilitation Over Head Pulle-y System for Recovery Flexibility Stretching Increase Mobility(Color:Black+Blue)
QOTSTEOS£7.244.8★
What buyers say about shoulder pulley
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy to use”
“Good price”
“Does the job”
“Great for shoulder injury exercise”
“Hes found it very effective”
“Great for injury recovery”
“Good product, lightweight and easy to store”
“Nice and smooth”
“Easy to adjust to right length and use”
What buyers complain about
“Long strings”
“No instructions”
“The handles are also just basic plastic so they aren't the most comfortable to grip for long sessions”
“Not the best”
“Cover over elastic does not seem to be a continuous piece”
Top return reasons
Common questions
- Is shoulder pulley profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the shoulder pulley niche?
- 10 brands and 34 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in shoulder pulley?
- Top complaints mined from reviews: Strap/String Quality, Instructions/User Manual/Troubleshooting, Grip. The return rate is 0.6%.
- When does demand for shoulder pulley peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the shoulder pulley niche?
- Listings span £6.34–£11.91; the average listing price is £7.79 (sweet spot $15–$100). The average incumbent carries 872 reviews — the moat a new listing must climb.