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Shoulder Pulley

Fail

Prices span $6.34–$11.91, mostly outside the sweet spot, so Shoulder Pulley is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£41K/yr41K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
79%top-5 click share · 10 brands · 34 sellers

Flapen Score

Shoulder Pulley against its category

The dotted line is the Health & Personal Care average. Past it, Shoulder Pulley is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoulder Pulley market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shoulder Pulley 41K times last year and spent an estimated £41K. The top 5 brands take 86% of clicks. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
13.1%
Market size, estimated
£41Ka year
Peak month
February1.6× the quietest month
Top search term
shoulder pulley18K searches a year

02 · Price

A sale here is worth £7.79.

Listings sell for £7.79 on average, from £6.34 to £11.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £7.79 that is £4K to £6K a year per listing.

Average price
£7.79under the $15 to $100 sweet spot
Price range
£6.34–£11.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #293 within Medical Supplies & Equipment. It carries 872 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#293in Medical Supplies & Equipment
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
872per listing
Listings tracked
12

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Shoulder Pulley products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

34

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

10%

  • Bilbear40%
  • Fanwer16%
  • FFDASHUN15%
  • Audasi9%
  • ZLONGYAN6%
  • Hshbxd5%
  • Open — no brand owns it (4 brands, 10%)

Demand

Shoulder Pulley search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Shoulder Pulley search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shoulder pulley18K/yr
  • shoulder pulley over the door14K/yr
  • shoulder pulley for physiotherapy over door exercise pulley for5K/yr
  • shoulder exercise pulley3K/yr

Reviews and returns

What reviews say buyers love and hate about Shoulder Pulley

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Strap/String Quality”
0.6%of orders come back
“Long strings”
A buyer, on “Strap/String Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Shoulder Pulley questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data