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Shoulder Ice Pack

Fail

Shoppers spend only $36K a year here, so Shoulder Ice Pack is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£36K/yr35K searches / yr
90-day growth
+24.9%search demand this quarter
Competition
65%top-5 click share · 6 brands · 9 sellers

Flapen Score

Shoulder Ice Pack against its category

The dotted line is the Health & Personal Care average. Past it, Shoulder Ice Pack is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoulder Ice Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shoulder Ice Pack 35K times last year and spent an estimated £36K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+24.9%
Conversion, latest week
6.8%
Market size, estimated
£36Ka year
Top search term
shoulder ice pack21K searches a year

02 · Price

A sale here is worth £15.14.

Listings sell for £15.14 on average, from £9.42 to £21.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £15.14 that is £2K to £4K a year per listing.

Average price
£15.14inside the $15 to $100 sweet spot
Price range
£9.42–£21.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #234 within Hot & Cold Therapies. It carries 4,266 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#234in Hot & Cold Therapies
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,266per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Shoulder Ice Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • NEWGO32%
  • Comfytemp30%
  • REVIX18%
  • Suptrust7%
  • Magic Gel7%
  • Hilph6%

Demand

Shoulder Ice Pack search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Prime Day '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Shoulder Ice Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shoulder ice pack21K/yr
  • shoulder ice pack rotator cuff cold therapy7K/yr
  • ice pack for shoulder4K/yr
  • shoulder ice pack wrap3K/yr

Reviews and returns

What reviews say buyers love and hate about Shoulder Ice Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.08

Way too small

Quite big

Not fit for purpose

Heating11%−0.16

then it doesn't heat all over

Heat pack could be better

Hard to heat evenly

Strap/String Quality9%−0.07

Strap too short

This means the strap cannot be used

Strap is useless

Flexibility6%−0.03

not as flexible as I had expected

A normal flexible one is so awkward, then I came across this one and its perfect, popped in the freezer for a couple of hours and now writing this review with it on

Not very versatile

Temperature Retention4%−0.05

Only gripe is it doesnt stay cold very long

does not hold the cold for more than 10 minutes or so

Packs dont get as cold as should

Love

Quality-Overall16%+0.78

Excellent product just as described

well made

Excellent product

Size-Overall12%−0.08

the fit is fully adjustable

Fits well

Easy to fit

Ease Of Use8%+0.45

Easy to use

handy having two

Very handy to have

Joint Pain8%+0.65

Certainly helps with knee pain

Fantastic for my knee

Worked so well for knee pain I wish I'd found it sooner

Value For Money7%+0.81

Good value for money

Good value

Good value for money

Return

1.5% Return rate 53% Fixable by listing

Size-Overall42%▇▇▆▇▆█

Way too small

Quite big

Not fit for purpose

Weight Heavy12%▅█▄▅█▄

smaller users may find it slightly bulky

It felt heavy. 1.5 kg

Bulky, heavy

Strap/String Quality7%▅▆▄█▄▆

Strap too short

This means the strap cannot be used

Strap is useless

Comfort-Overall5%▅▆█▃▅▃
Functionality-Overall5%▂▅▂█▆█

FAQ

Common Shoulder Ice Pack questions

Answered from the same tracked data.