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Shoulder Ice Pack

Fail

Shoppers spend an estimated $36K a year here, so Shoulder Ice Pack is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£36K/yr35K searches / yr
90-day growth
+24.9%search demand this quarter
Competition
65%top-5 click share · 6 brands · 9 sellers

Flapen Score

Shoulder Ice Pack against its category

The dotted line is the Health & Personal Care average. Past it, Shoulder Ice Pack is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoulder Ice Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shoulder Ice Pack 35K times last year and spent an estimated £36K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+24.9%
Conversion, latest week
6.8%
Market size, estimated
£36Ka year
Top search term
shoulder ice pack21K searches a year

02 · Price

A sale here is worth £15.14.

Listings sell for £15.14 on average, from £9.42 to £21.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £15.14 that is £2K to £4K a year per listing.

Average price
£15.14inside the $15 to $100 sweet spot
Price range
£9.42–£21.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #234 within Hot & Cold Therapies. It carries 4,266 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#234in Hot & Cold Therapies
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,266per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Shoulder Ice Pack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

9

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

0%

  • NEWGO32%
  • Comfytemp30%
  • REVIX18%
  • Suptrust7%
  • Magic Gel7%
  • Hilph6%

Demand

Shoulder Ice Pack search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Prime Day '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Shoulder Ice Pack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shoulder ice pack21K/yr
  • shoulder ice pack rotator cuff cold therapy7K/yr
  • ice pack for shoulder4K/yr
  • shoulder ice pack wrap3K/yr

Reviews and returns

What reviews say buyers love and hate about Shoulder Ice Pack

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Way too small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shoulder Ice Pack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data