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Shooting Stick

Maybe

Products sell for $39.93 on average, inside the sweet spot. But shoppers spend only $99K a year here, so Shooting Stick is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 2,035 Health & Personal Care niches · +15 vs the category median of 48
Market size
£99K/yr102K searches / yr
90-day growth
+47.5%search demand this quarter
Competition
41%top-5 click share · 24 brands · 45 sellers

Flapen Score

Shooting Stick against its category

The dotted line is the Health & Personal Care average. Past it, Shooting Stick is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shooting Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shooting Stick 102K times last year and spent an estimated £99K. The top 5 brands take 52% of clicks. Demand peaks in Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+47.5%
Conversion, latest week
2.4%
Market size, estimated
£99Ka year
Peak month
July2.1× the quietest month
Top search term
shooting stick62K searches a year

02 · Price

A sale here is worth £39.93.

Listings sell for £39.93 on average, from £16.30 to £116.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £39.93 that is £0 to £4K a year per listing.

Average price
£39.93inside the $15 to $100 sweet spot
Price range
£16.30–£116.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #134 within Medical Supplies & Equipment. It carries 170 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
51%
Out of stock, average day
11.2%
Average rank
#134in Medical Supplies & Equipment
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
170per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Shooting Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 falling

Sellers

45

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

41%

Top 20: 79%

Open market

42%

  • Generic18%
  • Bisley11%
  • Harrington Marley9%
  • H E7%
  • ALEVMOOM7%
  • fiakoais6%

Demand

Shooting Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.1×

Search terms

Top Shooting Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shooting stick62K/yr
  • shooting stick with seat for men23K/yr
  • shooting sticks8K/yr
  • shooting stick with seat for women5K/yr
  • shooting stick seat5K/yr

Reviews and returns

What reviews say buyers love and hate about Shooting Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength15%−0.12

collapsed very fragile

it doesn't feel as sturdy as it should

the slightly flimsy feel

Size-Overall13%−0.06

far too short for anyone over about 5ft 4in either as a walking stick or a perch

It is not fit for the purpose

Seat is very narrow

Weight Heavy7%−0.06

To heavy

a dangerous product and quite heavy

with a disability it can get heavy

Comfort-Overall7%−0.07

Not comfortable

Seat very uncomfortable

Quality-Overall5%+0.68

Not great quality

looking at the quality if it gets a lot of use it wont last long

Very poor quality product

Love

Quality-Overall21%+0.68

The build quality feels excellent, especially for the price, and it immediately gives the impression of being sturdy and reliable

they look well made

Excellent product

Advertised Vs Actual Product11%+0.54

Excellent, as described

It does what it should

Just what I needed

Value For Money8%+0.75

Worth every penny

Value for money

worth it

Ease Of Use6%−0.04

Easy to use

Very easy to operate

Easy walking

Adjustability/Rotatability/Reclining6%+0.36

the height adjustment is great

Easy height adjustment

Adaptable and very quick to adjust position

Return

3.6% Return rate 22% Fixable by listing

Size-Overall17%█▂▄▅▅▇

far too short for anyone over about 5ft 4in either as a walking stick or a perch

It is not fit for the purpose

Seat is very narrow

Comfort-Overall13%▅▄▄█▆▅

Not comfortable

Seat very uncomfortable

Strength12%▄▇▅██▅

collapsed very fragile

it doesn't feel as sturdy as it should

the slightly flimsy feel

Weight Heavy12%█▅▇▄▃▆

To heavy

a dangerous product and quite heavy

with a disability it can get heavy

Balance/Stability7%▆▄▄█▆▃

difficult to walk with as the odd leg length made it uneven to balance

FAQ

Common Shooting Stick questions

Answered from the same tracked data.