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Shilajit Honey Sticks

Fail

Demand is soft, at -52.2% this quarter, so Shilajit Honey Sticks is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£30K/yr43K searches / yr
90-day growth
-52.2%search demand this quarter
Competition
83%top-5 click share · 7 brands · 9 sellers

Flapen Score

Shilajit Honey Sticks against its category

The dotted line is the Health & Personal Care average. Past it, Shilajit Honey Sticks is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shilajit Honey Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shilajit Honey Sticks 43K times last year and spent an estimated £30K. The top 5 brands take 95% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-52.2%
Conversion, latest week
4.3%
Market size, estimated
£30Ka year
Top search term
shilajit honey sticks24K searches a year

02 · Price

A sale here is worth £15.84.

Listings sell for £15.84 on average, from £11.99 to £21.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £15.84 that is £2K to £4K a year per listing.

Average price
£15.84inside the $15 to $100 sweet spot
Price range
£11.99–£21.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #56 within Herbal Supplements. It carries 1,021 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
16.5%
Average rank
#56in Herbal Supplements
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,021per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
15 months

Products

Top Shilajit Honey Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • Better Alt63%
  • ANECDOTE16%
  • Wone8%
  • Swasth4%
  • Wigthvoy4%
  • HiddenHive4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Shilajit Honey Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 5.0× · 10 of 12 months tracked

Search terms

Top Shilajit Honey Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shilajit honey sticks24K/yr
  • shilajit honey3K/yr
  • betteralt shilajit honey sticks3K/yr
  • better alt2K/yr
  • better alt shilajit3K/yr
  • betteralt4K/yr
  • betteralt shilajit4K/yr

Reviews and returns

What reviews say buyers love and hate about Shilajit Honey Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%−0.21

Taste is not great

the taste is vile

Strange taste

Value For Money6%−0.08

not worth the money

they look expensive

waste of money

Side Effects4%−0.17

No effects

my husband feel really sick we threw them out

Flavor4%−0.08

the shilajit flavour is earthy and noticeable, which may not suit everyone

The flavour is absolutely awful

it just spoiled the flavour of the coffee

Quality-Overall3%+0.66

Not as good as the real ones

Rubbish product

Love

Taste-Overall18%−0.21

The taste is smooth

taste friendly for the mouth

Taste Good

Ease Of Use13%+1.42

Easy to take

easy to open

easy to use

Energy Level12%+1.02

Energy boost

Lovely for energy

Energy levels have improved slightly

Quality-Overall10%+0.66

Very Good Product – Happy with Purchase

Good quality and easy to take

Excellent product

Flavor7%−0.08

The honey has a pleasant taste

The flavour is actually really pleasant too

The flavour is just the right balance

FAQ

Common Shilajit Honey Sticks questions

Answered from the same tracked data.