Is shilajit gummies profitable to sell on Amazon United Kingdom?

The niche generates £287K/yr across 27 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -29.8%. Flapen's verdict: Worth a look (63/100).

How competitive is the shilajit gummies niche?

24 brands and 29 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in shilajit gummies?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Side Effects. The return rate is 0.1%.

When does demand for shilajit gummies peak?

Demand peaks in Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the shilajit gummies niche?

Listings span £7.90–£23.52; the average listing price is £13.70 (sweet spot $15–$100). The average incumbent carries 319 reviews — the moat a new listing must climb.

shilajit gummies

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great318.78

avg incumbent reviews — the moat a new listing must climb

Brand share

Great55%

top-5 brand share — no brand owns this niche

Avg price

Good£13.70

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Price range

Good£7.90–£23.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£287K

£287K/yr · 224K searches

Growth

Bad-29.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, shilajit gummies is a £287K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Aug. Verdict: Worth a look — 63/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

shilajit gummies market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £206K–£274K; units × avg price
Conversion rate: 9.4%
Avg BSR: #58
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 8.5%
Avg brand age: 17 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

52%

Top 20: 94%

Open market

39%

SS Sport Supplies17%
NEW LEAF PRODUCTS13%
Keka Naturals11%
ANECDOTE8%
Tiuedu7%
supplmnt.6%

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — -29.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.2×

Open Trend

Top shilajit gummies search terms

shilajit gummies183K/yr -29.5%7.4% conv.
shilajit gummies for men14K/yr -27.8%5.2% conv.
primal compound shilajit gummies5K/yr +55.0%4.1% conv.
ultimapeak pure shilajit gummies3K/yr +0.7%1.8% conv.
pure shilajit gummies8K/yr -32.5%3.9% conv.
himalayan shilajit gummies4K/yr -50.4%6.2% conv.
himalayan natural shilajit gummies5K/yr -91.3%4.1% conv.
puro shilajit gummies2K/yr -31.4%5.7% conv.

All search terms

Top shilajit gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shilajit Capsules 16 000mg -120 Days Supply - 60% Fulvic Acid - Added Ashwagandha Lions Mane Turmeric and Black Pepper - High Strength Himilayan Shalajit

SS Sport Supplies£7.904.3★3,615 rev

Shilajit Gummies - Enriched with Zinc & Vitamin B6 - High Strength 3000mg Pure Himalayan Shilajit for Men and Women - Berry Flavoured Vegan Shilajit Gummies By New Leaf

NEW LEAF PRODUCTS£8.114.0★252 rev

Shilajit Gummies 8-in-1 Blend - Ashwagandha Manuka Honey Maca Root Ginseng Turmeric Lions Mane Black Seed Oil - High Strength 60 Gummies

Keka Naturals£12.624.2★255 rev

ANECDOTE£14.294.1★46 rev

Shilajit Gummies for Men & Women Pure & Natural Himalayan Gold Shilajit Gummies Energy Boost & Immune Support- Gluten Free 60 Gummies

Tiuedu£13.863.9★266 rev

Newest

by launch date

Himalayan Shilajit Gummies 3000mg with KSM-66 Ashwagandha Vitamin B6 & B12 60 Vegan Gummies Energy & Vitality Support for Men & Women Blackcurrant Flavour (Made in the UK by Prowise)

PH PROWISE Healthcare£8.5725 rev

5mo ago

ANECDOTE£14.2946 rev

6mo ago

Shilajit Gummies for Man Gold Seal Pure & Natural Himalayan Shilajit Enriched with Acid Fulvic Essential Minerals 85+ Trace Elements to Boost & Immune Support Energy Gummies 60 Capsules

Wigthvoy£22.4222 rev

8mo ago

Gym Guru Shilajit Gummies for Men High Strength 14 000mg 60 Gummies

Gym Guru£17.8426 rev

10mo ago

Shilajit Gummies for Men & Women Pure Himalayan Shilajit Gummies with 100% Rich in Ashwagandha Gokshura with 85+ Minerals Authentic Flavor Non-GMO - 60 Gummy

Vortexonix£11.0732 rev

11mo ago

What buyers say about shilajit gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall19%

“Good taste”

Quality-Overall17%

“Overall, a nice and easy product to use every day”

Energy Level11%

“give you an energy boost”

Ease Of Use5%

“Its a convenient option”

Value For Money5%

“Affordable”

Focus Enhancement4%

“Brain fog is gone”

Nutritional Content3%

“Good for healthy benefits support”

Flavor3%

“The raspberry flavour is pleasant”

Advertised Vs Actual Product3%

“Working as recommended”

Ease Of Chewing/Swallowing2%

“Easy to swallow”

What buyers complain about

Functionality-Overall13%

“Didnt work”

Quality-Overall7%

“Don't think they are as good as they say they are”

Side Effects7%

“the symptoms have 'caught up' with me”

Dosage6%

“Highly disappointed with this as I struggle to take tablets”

Value For Money5%

“Not the cheapest”

Taste-Overall4%

“These taste gross”

Energy Level3%

“my energy levels fluctuate drastically”

Regulates Digestion3%

“Causes acid reflux”

Advertised Vs Actual Product2%

“Scamming people with fake Advertising”

Stale/Rotten/Spoiled1%

“Rubbish”

Common questions

Is shilajit gummies profitable to sell on Amazon United Kingdom?: The niche generates £287K/yr across 27 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -29.8%. Flapen's verdict: Worth a look (63/100).
How competitive is the shilajit gummies niche?: 24 brands and 29 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in shilajit gummies?: Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Side Effects. The return rate is 0.1%.
When does demand for shilajit gummies peak?: Demand peaks in Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the shilajit gummies niche?: Listings span £7.90–£23.52; the average listing price is £13.70 (sweet spot $15–$100). The average incumbent carries 319 reviews — the moat a new listing must climb.