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Shilajit Gold

Fail

Shoppers spend only $35K a year here, so Shilajit Gold is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£35K/yr78K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
64%top-5 click share · 19 brands · 29 sellers

Flapen Score

Shilajit Gold against its category

The dotted line is the Health & Personal Care average. Past it, Shilajit Gold is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shilajit Gold market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shilajit Gold 78K times last year and spent an estimated £35K. The top 5 brands take 67% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
2.9%
Market size, estimated
£35Ka year
Top search term
ultima peak shilajit gold gummies24K searches a year

02 · Price

A sale here is worth £15.83.

Listings sell for £15.83 on average, from £7.90 to £28.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £15.83 that is £4K to £8K a year per listing.

Average price
£15.83inside the $15 to $100 sweet spot
Price range
£7.90–£28.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #72 within Herbal Supplements. It carries 753 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#72in Herbal Supplements
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
753per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Shilajit Gold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

29

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

27%

  • Tiuedu25%
  • HUNELAER19%
  • Wigthvoy9%
  • Elvate9%
  • BeepWell6%
  • SS Sport Supplies6%

Demand

Shilajit Gold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 15.4× · 11 of 12 months tracked

Search terms

Top Shilajit Gold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ultima peak shilajit gold gummies24K/yr
  • shilajit gold33K/yr
  • ultimate peak shilajit gold gummies6K/yr
  • shilajit gold gummies8K/yr
  • pure himalayan shilajit gold gummies2K/yr
  • shilajit gold gummies for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Shilajit Gold

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+0.84

Poor product and poor customer service

Rubbish

Not a good quality

Functionality-Overall12%−0.20

Didnt work

Done nothing

If I completely honest I felt no difference whatsoever

Taste-Overall11%−0.06

Horrible Taste

It tastes very chemical

both taste very different

Smell5%−0.09

Smells of chemicals

Odd smell/taste

Smells like tarmac or a burnt tyre

Sleep Quality5%

no sleep quality

Sleepless nights

My sleep at night at the moment still isn't the best

Love

Quality-Overall21%+0.84

Great quality, powerful blend, and easy to take

good-quality ingredients

Best quality

Taste-Overall18%−0.06

Good taste

Great tasting gummies

The gummies taste good

Energy Level13%+1.04

Good for energy levels

Energy levels are improving

give you an energy boost

Focus Enhancement6%+0.67

Brain fog is gone

Help with focus

improved focus

Ease Of Use5%+0.54

Very easy to use

Easy to take

easy to keep on you while your out

Return

0.1% Return rate 0% Fixable by listing

Residue100%▁▁█▁▁▁

FAQ

Common Shilajit Gold questions

Answered from the same tracked data.