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Shilajit Capsules

Fail

Demand is soft, at -24.5% this quarter, so Shilajit Capsules is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£56K/yr43K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
83%top-5 click share · 9 brands · 12 sellers

Flapen Score

Shilajit Capsules against its category

The dotted line is the Health & Personal Care average. Past it, Shilajit Capsules is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shilajit Capsules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shilajit Capsules 43K times last year and spent an estimated £56K. The top 5 brands take 90% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
10.5%
Market size, estimated
£56Ka year
Peak month
August1.5× the quietest month
Top search term
shilajit capsules35K searches a year

02 · Price

A sale here is worth £12.30.

Listings sell for £12.30 on average, from £7.09 to £28.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.30 that is £3K to £6K a year per listing.

Average price
£12.30under the $15 to $100 sweet spot
Price range
£7.09–£28.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #29 within Herbal Supplements. It carries 774 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#29in Herbal Supplements
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
774per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Shilajit Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

12

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

7%

  • SS Sport Supplies40%
  • WeightWorld24%
  • NEW LEAF PRODUCTS15%
  • ALPHA015%
  • Lumarejebo5%
  • Warrior3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Shilajit Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Shilajit Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shilajit capsules35K/yr
  • shilajit tablets6K/yr
  • shilajit capsules for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Shilajit Capsules

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.21

Doesn't work

Absolutely no difference whatsoever

Not working

Value For Money13%−0.11

Not the cheapest

Waste of money

Probably a waste of money

Dosage10%−0.03

Highly disappointed with this as I struggle to take tablets

couldn't take

2 capsules less than I would normally take

Side Effects9%−0.06

I felt no different after taking the whole bottle

the symptoms have 'caught up' with me

But I felt no difference at all after taking as prescribed

Regulates Digestion6%−0.02

Causes acid reflux

Side affects bad stomach

Love

Quality-Overall31%+2.49

Great quality, powerful blend, and easy to take

Excellent quality

Great product

Value For Money9%−0.11

Save money

Good for the price

Great value for money

Energy Level7%+0.48

helps with mood, and energy

Good for energy levels

Good sleep and energy

Focus Enhancement4%+0.26

Brain fog is gone

I find it brings a real balance to everything mind-wise

Another major benefit has been improved mental clarity

Advertised Vs Actual Product4%+0.16

As advertised, they work for me

as described

Does what it says it does

FAQ

Common Shilajit Capsules questions

Answered from the same tracked data.