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shilajit capsules

Skip it

Soft demand (-24.5% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 13Conversion 89Competition 14Returns 100Price range 64Avg price 53Brand share 26Review moat 68Quality gap 75

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good773.73

avg incumbent reviews — the moat a new listing must climb

Price range

Good£7.09–£28.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.30

avg listing price — sweet spot $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Market size

Bad£56K

£56K/yr · 43K searches

Competition

Bad83%

top-5 click share — a locked-up shelf

Growth

Bad-24.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, shilajit capsules is a £56K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

shilajit capsules market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
£49K–£62K
units × avg price
Conversion rate
10.5%
Avg BSR
#29
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
9.3%
Avg brand age
24 months
Avg seller age
174 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

12

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

7%

  • SS Sport Supplies40%
  • WeightWorld24%
  • NEW LEAF PRODUCTS15%
  • ALPHA015%
  • Lumarejebo5%
  • Warrior3%
  • Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -24.5% search growth over the last 90 days.
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Top shilajit capsules search terms

  • shilajit capsules35K/yr
  • shilajit tablets6K/yr
  • shilajit capsules for men3K/yr
All search terms

Top shilajit capsules products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£6K20%£11K30%£17K40%£23K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about shilajit capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Great quality, powerful blend, and easy to take”

Value For Money9%

“Save money”

Energy Level7%

“helps with mood, and energy”

Focus Enhancement4%

“Brain fog is gone”

Advertised Vs Actual Product4%

“As advertised, they work for me”

Vitamin4%

“A really good daily vitamin”

Regulates Digestion4%

“Helped digestion, my mood and everything”

Efficiency3%

“Does the work”

Sleep Quality3%

“I have purchased these to help with my sleep pattern”

Side Effects2%

“No side effects so far”

What buyers complain about

Functionality-Overall20%

“Doesn't work”

Value For Money13%

“Not the cheapest”

Dosage10%

“Highly disappointed with this as I struggle to take tablets”

Side Effects9%

“I felt no different after taking the whole bottle”

Regulates Digestion6%

“Causes acid reflux”

Quality-Overall5%

“not the best”

Stale/Rotten/Spoiled3%

“Rubbish”

Smell3%

“Odd smell/taste”

Visibility3%

“See no difference”

Taste-Overall3%

“easy to swallow doesn't really have any taste to them”

Common questions

Is shilajit capsules profitable to sell on Amazon United Kingdom?
The niche generates £56K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (44/100).
How competitive is the shilajit capsules niche?
9 brands and 12 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in shilajit capsules?
Top complaints mined from reviews: Functionality-Overall, Value For Money, Dosage. The return rate is 0.1%.
When does demand for shilajit capsules peak?
Demand peaks in Aug; the busiest month runs 1.5× the quietest.
What does it cost to enter the shilajit capsules niche?
Listings span £7.09–£28.92; the average listing price is £12.30 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.