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Shilajit

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -31.1% this quarter, so Shilajit is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£1.0M/yr830K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
74%top-5 click share · 13 brands · 21 sellers

Flapen Score

Shilajit against its category

The dotted line is the Health & Personal Care average. Past it, Shilajit is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shilajit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shilajit 830K times last year and spent an estimated £1.0M. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 830K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
830K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
7.8%
Market size, estimated
£1.0Ma year
Peak month
September1.8× the quietest month
Top search term
shilajit629K searches a year

02 · Price

A sale here is worth £15.93.

Listings sell for £15.93 on average, from £7.09 to £34.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £15.93 that is £80K to £96K a year per listing.

Average price
£15.93inside the $15 to $100 sweet spot
Price range
£7.09–£34.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£80K–£96K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #20 within Herbal Supplements. It carries 1,681 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.7%
Average rank
#20in Herbal Supplements
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,681per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Shilajit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£104K£207K£311K£415K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

21%

  • SS Sport Supplies33%
  • Kapiva20%
  • NEW LEAF PRODUCTS8%
  • P!nkTribe6%
  • UNTANAS6%
  • Eoboya5%

Demand

Shilajit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Shilajit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shilajit629K/yr
  • shilajit resin77K/yr
  • himalayan shilajit25K/yr
  • pure himalayan shilajit9K/yr
  • silajit original11K/yr
  • pure shilajit13K/yr
  • shilajit for men6K/yr
  • purified shilajit2K/yr
  • shilajit powder4K/yr
  • pure himalayan shilajit resin 50g6K/yr

Reviews and returns

What reviews say buyers love and hate about Shilajit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%−0.19

Horrible Taste

Too strong taste

It tastes very chemical

Quality-Overall10%+2.35

Poor product and poor customer service

Rubbish

Not a good quality

Value For Money8%−0.03

Looks very expensive

Waste of money

Not the cheapest

Functionality-Overall8%−0.11

Doesn't work

If I completely honest I felt no difference whatsoever

Not working

Smell7%−0.10

Smells of chemicals

The smell was so off putting

Odd smell/taste

Love

Quality-Overall37%+2.35

Great quality, powerful blend, and easy to take

Amazing quality

Excellent product

Energy Level10%+0.69

improved energy levels

Good for energy levels

gives you a noticeable energy boost

Value For Money8%−0.03

Save money

Good for the price

Great value for money

Taste-Overall4%−0.19

Tastes great, mixes better in coffee & makes me feel great

Taste good

Tastes quite earthy

Side Effects3%−0.02

No side effects so far

I feel a lot better since taking them

Thick substance good for lack of energy no side effects

Return

0.1% Return rate 0% Fixable by listing

Residue100%▁▁█▁▁▁

FAQ

Common Shilajit questions

Answered from the same tracked data.