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Shewee

Maybe

An estimated 0.7% of orders come back. But products sell for $8.43 on average, outside the sweet spot, so Shewee is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£151K/yr335K searches / yr
90-day growth
+43.4%search demand this quarter
Competition
62%top-5 click share · 14 brands · 21 sellers

Flapen Score

Shewee against its category

The dotted line is the Health & Personal Care average. Past it, Shewee is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shewee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shewee 335K times last year and spent an estimated £151K. The top 5 brands take 74% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
+43.4%
Conversion, latest week
5.3%
Market size, estimated
£151Ka year
Peak month
August2.3× the quietest month
Top search term
she wee71K searches a year

02 · Price

A sale here is worth £8.43.

Listings sell for £8.43 on average, from £3.51 to £19.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.43 that is £6K to £8K a year per listing.

Average price
£8.43under the $15 to $100 sweet spot
Price range
£3.51–£19.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #36 within Medical Supplies & Equipment. It carries 4,331 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
1.1%
Average rank
#36in Medical Supplies & Equipment
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,331per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Shewee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

21

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

21%

  • SHEWEE39%
  • KIDDIWHIZZ15%
  • Sunany9%
  • flintronic7%
  • DDSHUN5%
  • PEAPIN5%

Demand

Shewee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Shewee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • she wee71K/yr
  • shewee61K/yr
  • she wee travel female52K/yr
  • shewee female urinal35K/yr
  • female urinal32K/yr
  • she wee for women11K/yr
  • female urination device12K/yr
  • shewee flexi travel pack8K/yr
  • portable urinal for women8K/yr
  • shewee amazon4K/yr

Reviews and returns

What reviews say buyers love and hate about Shewee

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Leak-Proof”
0.7%of orders come back
“Not leak proof”
A buyer, on “Leak-Proof”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Shewee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data