Shewee
Shewee shows low returns (0.7%), but pricing outside the sweet spot ($8.43 avg) keeps it on the watch list.
Flapen Score
Is Shewee profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shewee is a £151K/yr Amazon United Kingdom market (335K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Shewee: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +43.4% over the last 90 days and 5.3% of searches end in a purchase.
£151K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 19 products
Top Shewee products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SHEWEE Flexi The Original Female Urinal Made in the UK Reusable Flexible & Portable Urination Device. Festival Camping Car Hiking Essentials for Women. Stand to Pee Funnel Pink
- Price
- £6.49
- Rating
- 4.4/5
- Reviews
- 6,138
- Age
- 7y ago
Whizzer - Discreet Portable Toilet for Adults - Seen on Dragons Den - Travel Essentials for Festivals Camping Caravans & Travel - Silicone Pee Bottle for Men & Women - Portable & Leakproof - 500ml
- Price
- £19.05
- Rating
- 4.2/5
- Reviews
- 447
- Age
- 2y ago
SHEWEE Extreme Female Urinal. Made in the UK. Reusable and Portable Urination Device. Festival Camping Car and Hiking Essentials For Women. Includes Travel Case and Extension Pipe Pink
- Price
- £11.12
- Rating
- 4.3/5
- Reviews
- 8,080
- Age
- 17y ago
Female Urination Device Urinal Funnel for Women No Overflow No Leak Reusable Pee Standing Up to Pee Funnel Reusable Urine Cups Let Women Easy and Clean to Pee Perfect For Camping Hiking & Travel
- Price
- £4.28
- Rating
- 4.2/5
- Reviews
- 364
- Age
- 5y ago
Urinella for Women Female Urinal Silicone Funnel Portable Urinal for Women Standing to Pee Funnel Reusable Womens Urinal for Women Outdoor Activities Camping (Black)
- Price
- £10.37
- Rating
- 4.3/5
- Reviews
- 20,413
- Age
- 6y ago
Trending
90-day click momentum
PEAPIN Female Urinal for Women - Portable Female Urination Device with Storage Bag Reusable Standing Up Urine Funnel for Travel & Outdoor No Leak Shewee for Camping Hiking Festival Essentials
- Price
- £3.51
- Rating
- 2.7/5
- Reviews
- 7
- Age
- 9mo ago
SHEWEE Extreme Female Urinal. Made in the UK. Reusable and Portable Urination Device. Festival Camping Car and Hiking Essentials For Women. Includes Travel Case and Extension Pipe Pink
- Price
- £11.12
- Rating
- 4.3/5
- Reviews
- 8,080
- Age
- 17y ago
flintronic Female Urination Device Reusable Silicone Female Urinal Women Stand to Pee Device with Catheter and Carabiner for Outdoor Activities Camping and Travel
- Price
- £4.81
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 2y ago
Whizzer - Discreet Portable Toilet for Adults - Seen on Dragons Den - Travel Essentials for Festivals Camping Caravans & Travel - Silicone Pee Bottle for Men & Women - Portable & Leakproof - 500ml
- Price
- £18.82
- Rating
- 4.2/5
- Reviews
- 447
- Age
- 2y ago
flintronic Female Urination Device Reusable Silicone Female Urinal Women Stand to Pee Device for Outdoor Activities Camping and Travel
- Price
- £4.80
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 1y ago
Newest
by launch date
1 x Easy Care Solutions | Unisex Urinal Bottle - Spill - Proof | Portable | 1000ml Capacity | Ideal for Travel | Camping | Bedridden & Elderly Care
- Price
- £5.15
- Rating
- 4.2/5
- Reviews
- 171
- Age
- 2mo ago
1 x Easy Care Solutions | Female Urinal Bottle - Spill-Proof | Portable | 800ml Capacity | Ideal for Travel | Camping | Bedridden & Elderly Care
- Price
- £5.85
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 3mo ago
PEAPIN Female Urinal for Women - Portable Female Urination Device with Storage Bag Reusable Standing Up Urine Funnel for Travel & Outdoor No Leak Shewee for Camping Hiking Festival Essentials
- Price
- £3.51
- Rating
- 2.7/5
- Reviews
- 7
- Age
- 9mo ago
LIJIXI 2 PCS Portable Female Urination Device Reusable Silicone Female Urinal Standing Up Includes Waterproof Bag Portable Urinal for Women for Travel Outdoor Camping Hiking
- Price
- £4.24
- Rating
- 3.7/5
- Reviews
- 68
- Age
- 1y ago
flintronic Female Urination Device Reusable Silicone Female Urinal Women Stand to Pee Device for Outdoor Activities Camping and Travel
- Price
- £4.80
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
21
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
21%
- SHEWEE39%
- KIDDIWHIZZ15%
- Sunany9%
- flintronic7%
- DDSHUN5%
- PEAPIN5%
Shewee demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.3×
Top Shewee search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- she wee71K/yr
- shewee61K/yr
- she wee travel female52K/yr
- shewee female urinal35K/yr
- female urinal32K/yr
- she wee for women11K/yr
- female urination device12K/yr
- shewee flexi travel pack8K/yr
- portable urinal for women8K/yr
- shewee amazon4K/yr
What reviews say buyers love and hate about Shewee
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Excellent product”
“easy to use. instructions very clear”
“easy to carry in your pocket”
“Easy to clean”
“Good size”
What buyers complain about
74% of reviews“Not leak proof”
“The volume of the bottle just is not big enough to serve its purpose”
“Rubbish cheap”
“Didn't work”
“awkward to use”
Shewee return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shewee questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
