Is shewee profitable to sell on Amazon United Kingdom?

The niche generates £151K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +43.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the shewee niche?

14 brands and 21 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in shewee?

Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 0.7%.

When does demand for shewee peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 2.3× the quietest.

What does it cost to enter the shewee niche?

Listings span £3.51–£19.05; the average listing price is £8.43 (sweet spot $15–$100). The average incumbent carries 4,331 reviews — the moat a new listing must climb.

shewee

Worth a look

Shows low returns (0.7%), but pricing outside the sweet spot ($8.43 avg) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+43.4%

90-day search growth — must beat 0% to launch

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£151K

£151K/yr · 335K searches

Price range

Okay£3.51–£19.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,330.89

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.43

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, shewee is a £151K/yr Amazon United Kingdom market (335K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

shewee market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £126K–£169K; units × avg price
Conversion rate: 5.3%
Avg BSR: #36
Page quality: 0%
Prime: 89%
Sponsored: 89%
Out of stock: 1.1%
Avg brand age: 37 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

SHEWEE39%
KIDDIWHIZZ15%
Sunany9%
flintronic7%
DDSHUN5%
PEAPIN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +43.4% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.3×

Open Trend

Top shewee search terms

she wee71K/yr +84.2%4.5% conv.
shewee61K/yr +52.8%4.4% conv.
she wee travel female52K/yr +30.8%4.7% conv.
shewee female urinal35K/yr +33.7%3.9% conv.
female urinal32K/yr +20.2%2.2% conv.
she wee for women11K/yr -12.9%4.7% conv.
female urination device12K/yr +9.9%1.7% conv.
shewee flexi travel pack8K/yr +61.9%3.8% conv.
portable urinal for women8K/yr +35.6%1.9% conv.
shewee amazon4K/yr +168.5%2.2% conv.

All search terms

Top shewee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SHEWEE Flexi The Original Female Urinal Made in the UK Reusable Flexible & Portable Urination Device. Festival Camping Car Hiking Essentials for Women. Stand to Pee Funnel Pink

SHEWEE£6.494.4★6,138 rev

Whizzer - Discreet Portable Toilet for Adults - Seen on Dragons Den - Travel Essentials for Festivals Camping Caravans & Travel - Silicone Pee Bottle for Men & Women - Portable & Leakproof - 500ml

KIDDIWHIZZ£19.054.2★447 rev

SHEWEE Extreme Female Urinal. Made in the UK. Reusable and Portable Urination Device. Festival Camping Car and Hiking Essentials For Women. Includes Travel Case and Extension Pipe Pink

SHEWEE£11.124.3★8,080 rev

Female Urination Device Urinal Funnel for Women No Overflow No Leak Reusable Pee Standing Up to Pee Funnel Reusable Urine Cups Let Women Easy and Clean to Pee Perfect For Camping Hiking & Travel

DDSHUN£4.284.2★364 rev

Urinella for Women Female Urinal Silicone Funnel Portable Urinal for Women Standing to Pee Funnel Reusable Womens Urinal for Women Outdoor Activities Camping (Black)

Sunany£10.374.3★20,413 rev

Newest

by launch date

EASY CARE SOLUTIONS£5.15171 rev

2mo ago

EASY CARE SOLUTIONS£5.8578 rev

3mo ago

PEAPIN Female Urinal for Women - Portable Female Urination Device with Storage Bag Reusable Standing Up Urine Funnel for Travel & Outdoor No Leak Shewee for Camping Hiking Festival Essentials

PEAPIN£3.517 rev

9mo ago

LIJIXI 2 PCS Portable Female Urination Device Reusable Silicone Female Urinal Standing Up Includes Waterproof Bag Portable Urinal for Women for Travel Outdoor Camping Hiking

LIJIXI£4.2468 rev

1y ago

flintronic Female Urination Device Reusable Silicone Female Urinal Women Stand to Pee Device for Outdoor Activities Camping and Travel

flintronic£4.80409 rev

1y ago

What buyers say about shewee

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Ease Of Use16%

“easy to use. instructions very clear”

Portability8%

“easy to carry in your pocket”

Ease Of Cleaning7%

“Easy to clean”

Size-Overall7%

“Good size”

Advertised Vs Actual Product4%

“Just what you need”

Value For Money4%

“Great value for money”

Leak-Proof4%

“Easy to use, dont leak and have saved me when Ive been out driving”

Efficiency3%

“It works”

Design-Overall3%

“Well designed”

What buyers complain about

Leak-Proof21%

“Not leak proof”

Size-Overall16%

“The volume of the bottle just is not big enough to serve its purpose”

Quality-Overall12%

“Rubbish cheap”

Functionality-Overall6%

“Didn't work”

Ease Of Use5%

“awkward to use”

Add-Ons/Attachments4%

“Female attachment came off far too easily”

Smell3%

“Sealed, doesn't smell really good”

Product Condition3%

“I feel like Ive been sent someone elses returned item”

Sexual Wellness3%

“so not practical for ladies”

Design-Overall3%

“Very cheaply constructed falls apart when tried to be used”

Top return reasons

Size-Overall43%

Leak-Proof6%

Functionality-Overall5%

Quality-Overall5%

Strength5%

Material Quality4%

Ease Of Use4%