Shewee
MaybeReturns run at only 0.7% of orders. But products sell for $8.43 on average, outside the sweet spot, so Shewee is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £151K/yr335K searches / yr
- 90-day growth
- +43.4%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 21 sellers
Flapen Score
Shewee against its category
The dotted line is the Health & Personal Care average. Past it, Shewee is stronger. Inside it, weaker.
Market
The Shewee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shewee 335K times last year and spent an estimated £151K. The top 5 brands take 74% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.
- Searches, last 12 months
- 335K
- Growth, 90 days vs prior 90
- +43.4%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £151Ka year
- Peak month
- August2.3× the quietest month
- Top search term
- she wee71K searches a year
02 · Price
A sale here is worth £8.43.
Listings sell for £8.43 on average, from £3.51 to £19.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.43 that is £6K to £8K a year per listing.
- Average price
- £8.43under the $15 to $100 sweet spot
- Price range
- £3.51–£19.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #36 within Medical Supplies & Equipment. It carries 4,331 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 89%
- Out of stock, average day
- 1.1%
- Average rank
- #36in Medical Supplies & Equipment
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,331per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Shewee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SHEWEE Flexi The Original Female Urinal Made in the UK Reusable Flexible & Portable Urination Device. Festival Camping Car Hiking Essentials for Women. Stand to Pee Funnel Pink
- Price
- £6.49
- Rating
- 4.4/5
- Reviews
- 6,138
- Age
- 7y ago

Whizzer - Discreet Portable Toilet for Adults - Seen on Dragons Den - Travel Essentials for Festivals Camping Caravans & Travel - Silicone Pee Bottle for Men & Women - Portable & Leakproof - 500ml
- Price
- £19.05
- Rating
- 4.2/5
- Reviews
- 447
- Age
- 2y ago

SHEWEE Extreme Female Urinal. Made in the UK. Reusable and Portable Urination Device. Festival Camping Car and Hiking Essentials For Women. Includes Travel Case and Extension Pipe Pink
- Price
- £11.12
- Rating
- 4.3/5
- Reviews
- 8,080
- Age
- 17y ago

Female Urination Device Urinal Funnel for Women No Overflow No Leak Reusable Pee Standing Up to Pee Funnel Reusable Urine Cups Let Women Easy and Clean to Pee Perfect For Camping Hiking & Travel
- Price
- £4.28
- Rating
- 4.2/5
- Reviews
- 364
- Age
- 5y ago

Urinella for Women Female Urinal Silicone Funnel Portable Urinal for Women Standing to Pee Funnel Reusable Womens Urinal for Women Outdoor Activities Camping (Black)
- Price
- £10.37
- Rating
- 4.3/5
- Reviews
- 20,413
- Age
- 6y ago
Trending
90-day click momentum
PEAPIN Female Urinal for Women - Portable Female Urination Device with Storage Bag Reusable Standing Up Urine Funnel for Travel & Outdoor No Leak Shewee for Camping Hiking Festival Essentials
- Price
- £3.51
- Rating
- 2.7/5
- Reviews
- 7
- Age
- 9mo ago

SHEWEE Extreme Female Urinal. Made in the UK. Reusable and Portable Urination Device. Festival Camping Car and Hiking Essentials For Women. Includes Travel Case and Extension Pipe Pink
- Price
- £11.12
- Rating
- 4.3/5
- Reviews
- 8,080
- Age
- 17y ago

flintronic Female Urination Device Reusable Silicone Female Urinal Women Stand to Pee Device with Catheter and Carabiner for Outdoor Activities Camping and Travel
- Price
- £4.81
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 2y ago

Whizzer - Discreet Portable Toilet for Adults - Seen on Dragons Den - Travel Essentials for Festivals Camping Caravans & Travel - Silicone Pee Bottle for Men & Women - Portable & Leakproof - 500ml
- Price
- £18.82
- Rating
- 4.2/5
- Reviews
- 447
- Age
- 2y ago

flintronic Female Urination Device Reusable Silicone Female Urinal Women Stand to Pee Device for Outdoor Activities Camping and Travel
- Price
- £4.80
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 1y ago
Newest
by launch date
1 x Easy Care Solutions | Unisex Urinal Bottle - Spill - Proof | Portable | 1000ml Capacity | Ideal for Travel | Camping | Bedridden & Elderly Care
- Price
- £5.15
- Rating
- 4.2/5
- Reviews
- 171
- Age
- 2mo ago

1 x Easy Care Solutions | Female Urinal Bottle - Spill-Proof | Portable | 800ml Capacity | Ideal for Travel | Camping | Bedridden & Elderly Care
- Price
- £5.85
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 3mo ago

PEAPIN Female Urinal for Women - Portable Female Urination Device with Storage Bag Reusable Standing Up Urine Funnel for Travel & Outdoor No Leak Shewee for Camping Hiking Festival Essentials
- Price
- £3.51
- Rating
- 2.7/5
- Reviews
- 7
- Age
- 9mo ago

LIJIXI 2 PCS Portable Female Urination Device Reusable Silicone Female Urinal Standing Up Includes Waterproof Bag Portable Urinal for Women for Travel Outdoor Camping Hiking
- Price
- £4.24
- Rating
- 3.7/5
- Reviews
- 68
- Age
- 1y ago

flintronic Female Urination Device Reusable Silicone Female Urinal Women Stand to Pee Device for Outdoor Activities Camping and Travel
- Price
- £4.80
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
21
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
21%
- SHEWEE39%
- KIDDIWHIZZ15%
- Sunany9%
- flintronic7%
- DDSHUN5%
- PEAPIN5%
Demand
Shewee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.3×
Search terms
Top Shewee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- she wee71K/yr
- shewee61K/yr
- she wee travel female52K/yr
- shewee female urinal35K/yr
- female urinal32K/yr
- she wee for women11K/yr
- female urination device12K/yr
- shewee flexi travel pack8K/yr
- portable urinal for women8K/yr
- shewee amazon4K/yr
Reviews and returns
What reviews say buyers love and hate about Shewee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not leak proof
floor confirmed leakage
it had a HOLE in it so urine sprayed out the side
The volume of the bottle just is not big enough to serve its purpose
Doesnt fit well
too small
Rubbish cheap
Not as good as the reviews would lead you to think
Average quality
Didn't work
Doesn't work
Does not work
awkward to use
Bought for domrkne who found it impossible to use
Awful to use
Love
Excellent product
Good quality
Made well too
easy to use. instructions very clear
Very convenient for emergencies
Easy to use
easy to carry in your pocket
Portable
Handy for camping too
Easy to clean
so easy to clean up
It was just cleaner
Good size
Good size so convenient for travel
big enough for a couple of uses before you'd need to empty it
Return
0.7% Return rate 53% Fixable by listing
The volume of the bottle just is not big enough to serve its purpose
Doesnt fit well
too small
Not leak proof
floor confirmed leakage
it had a HOLE in it so urine sprayed out the side
Didn't work
Doesn't work
Does not work
Rubbish cheap
Not as good as the reviews would lead you to think
Average quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shewee questions
Answered from the same tracked data.









