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Shewee

Maybe

Returns run at only 0.7% of orders. But products sell for $8.43 on average, outside the sweet spot, so Shewee is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£151K/yr335K searches / yr
90-day growth
+43.4%search demand this quarter
Competition
62%top-5 click share · 14 brands · 21 sellers

Flapen Score

Shewee against its category

The dotted line is the Health & Personal Care average. Past it, Shewee is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shewee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shewee 335K times last year and spent an estimated £151K. The top 5 brands take 74% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
+43.4%
Conversion, latest week
5.3%
Market size, estimated
£151Ka year
Peak month
August2.3× the quietest month
Top search term
she wee71K searches a year

02 · Price

A sale here is worth £8.43.

Listings sell for £8.43 on average, from £3.51 to £19.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.43 that is £6K to £8K a year per listing.

Average price
£8.43under the $15 to $100 sweet spot
Price range
£3.51–£19.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #36 within Medical Supplies & Equipment. It carries 4,331 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
1.1%
Average rank
#36in Medical Supplies & Equipment
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,331per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Shewee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

  • SHEWEE39%
  • KIDDIWHIZZ15%
  • Sunany9%
  • flintronic7%
  • DDSHUN5%
  • PEAPIN5%

Demand

Shewee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Shewee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • she wee71K/yr
  • shewee61K/yr
  • she wee travel female52K/yr
  • shewee female urinal35K/yr
  • female urinal32K/yr
  • she wee for women11K/yr
  • female urination device12K/yr
  • shewee flexi travel pack8K/yr
  • portable urinal for women8K/yr
  • shewee amazon4K/yr

Reviews and returns

What reviews say buyers love and hate about Shewee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof21%

Not leak proof

floor confirmed leakage

it had a HOLE in it so urine sprayed out the side

Size-Overall16%−0.12

The volume of the bottle just is not big enough to serve its purpose

Doesnt fit well

too small

Quality-Overall12%+0.68

Rubbish cheap

Not as good as the reviews would lead you to think

Average quality

Functionality-Overall6%−0.07

Didn't work

Doesn't work

Does not work

Ease Of Use5%+0.98

awkward to use

Bought for domrkne who found it impossible to use

Awful to use

Love

Quality-Overall18%+0.68

Excellent product

Good quality

Made well too

Ease Of Use16%+0.98

easy to use. instructions very clear

Very convenient for emergencies

Easy to use

Portability8%+0.79

easy to carry in your pocket

Portable

Handy for camping too

Ease Of Cleaning7%+0.35

Easy to clean

so easy to clean up

It was just cleaner

Size-Overall7%−0.12

Good size

Good size so convenient for travel

big enough for a couple of uses before you'd need to empty it

Return

0.7% Return rate 53% Fixable by listing

Size-Overall43%▄▄▄█▅▄

The volume of the bottle just is not big enough to serve its purpose

Doesnt fit well

too small

Leak-Proof6%▁▇▄▄█▁

Not leak proof

floor confirmed leakage

it had a HOLE in it so urine sprayed out the side

Functionality-Overall5%▁▄▁▁▅█

Didn't work

Doesn't work

Does not work

Quality-Overall5%█▁▃▁▃▂

Rubbish cheap

Not as good as the reviews would lead you to think

Average quality

Strength5%▁▆█▁▂▄

FAQ

Common Shewee questions

Answered from the same tracked data.