Shaving Stick
FailPrices span $1.04–$10.94, mostly outside the sweet spot, so Shaving Stick is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £96K/yr128K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 58%top-5 click share · 6 brands · 87 sellers
Flapen Score
Shaving Stick against its category
The dotted line is the Health & Personal Care average. Past it, Shaving Stick is stronger. Inside it, weaker.
Market
The Shaving Stick market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shaving Stick 128K times last year and spent an estimated £96K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
16.1% of searches ended in a purchase last week.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 16.1%
- Market size, estimated
- £96Ka year
- Top search term
- bic razors42K searches a year
02 · Price
A sale here is worth £4.64.
Listings sell for £4.64 on average, from £1.04 to £10.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.64 that is £3K to £5K a year per listing.
- Average price
- £4.64under the $15 to $100 sweet spot
- Price range
- £1.04–£10.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Shaving & Hair Removal. It carries 3,958 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Shaving & Hair Removal
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,958per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Shaving Stick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BIC 1 Sensitive Razors for Men - Disposable Single Blade Razor Pack of 20
- Price
- £1.77
- Rating
- 4.4/5
- Reviews
- 7,297
- Age
- 18y ago

BIC Twin Lady Disposable Razors with 2 Stainless Steel Blades and Lightweight Handles Assorted Colours Pack of 10
- Price
- £1.87
- Rating
- 4.5/5
- Reviews
- 2,708
- Age
- 18y ago

BIC 2 Pack 5 Twin Blade Razor
- Price
- £1.04
- Rating
- 4.5/5
- Reviews
- 1,158
- Age
- 18y ago

BIC Flex 3 Disposable Razors for Men - Triple Blade Light Handle Razor Blades - Pack of 4
- Price
- £1.98
- Rating
- 4.5/5
- Reviews
- 5,797
- Age
- 10y ago

BIC 3 Sensitive Mens Disposable Razors Fixed Head Triple Blade for a Close Shave Bundle of 4 Packs of 4
- Price
- £5.05
- Rating
- 4.4/5
- Reviews
- 3,277
- Age
- 7y ago
Trending
90-day click momentum
BIC Flex 5 Disposable Mens 5-Blade Razors with Moveable Blades for a Close Shave Solid Control Pack of 6
- Price
- £8.67
- Rating
- 4.4/5
- Reviews
- 1,681
- Age
- 7y ago

BIC Miss Soleil Razors Women - Triple Blade Disposable Womens Razors with Pink Flower Handles - Pack of 4
- Price
- £1.88
- Rating
- 4.5/5
- Reviews
- 13,045
- Age
- 14y ago

BIC Flex 3 Blade Mens Disposable Razor 3 Count (Pack of 3)
- Price
- £5.15
- Rating
- 4.5/5
- Reviews
- 5,797
- Age
- 7y ago

Speick Shaving Soap Stick 50g (Pack of 2) Shaving Stick For men Normal And Sensitive Skin Shaving Soap For Men
- Price
- £8.11
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 11mo ago

BIC Flex 4 Disposable Mens 4-Blade Razors with Moveable Blades for a Close Shave Solid Control Pack of 6
- Price
- £5.21
- Rating
- 4.5/5
- Reviews
- 2,173
- Age
- 7y ago
Newest
by launch date
Speick Shaving Soap Stick 50g (Pack of 2) Shaving Stick For men Normal And Sensitive Skin Shaving Soap For Men
- Price
- £8.11
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 11mo ago

BIC Hybrid 5 Flex Refillable Mens Razor 1 Weighted Handle and 10 Nano-Tech Titanium 5-Blade Refills with Precision Blade - Bundle of 1+10
- Price
- £10.94
- Rating
- 4.3/5
- Reviews
- 4,163
- Age
- 5y ago

BIC Hybrid 5 Flex Mens Shaver Refills with 5 Moveable Nano-Tech Titanium Coated Razor Blades - Box of 4 Cartridges
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 2,581
- Age
- 5y ago

MÜHLE Shaving Soap Stick - foaming shaving soap with sandalwood - warm & sensual - 35g
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 348
- Age
- 7y ago

BIC 3 Sensitive Mens Disposable Razors Fixed Head Triple Blade for a Close Shave Bundle of 4 Packs of 4
- Price
- £5.05
- Rating
- 4.4/5
- Reviews
- 3,277
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
87
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
0%
- BIC85%
- Speick5%
- simplife4%
- Arko Men3%
- EVYAP2%
- MÜHLE1%
- Open — no brand owns it (0%)
Demand
Shaving Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.4× · 10 of 12 months tracked
Search terms
Top Shaving Stick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bic razors42K/yr
- shaving stick21K/yr
- bic razors for men24K/yr
- shaving stick for men15K/yr
- bic razor9K/yr
- shaving soap stick5K/yr
- palmolive shaving stick5K/yr
- shaving sticks3K/yr
- bic disposable razors for men3K/yr
- razors bic2K/yr
Reviews and returns
What reviews say buyers love and hate about Shaving Stick
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
face cuts
cut me up
Cause cuts
Razor lacks quality
Not the best
Bad Quality
dont last very well
Not as long lived as main brand options
only last a few shaves
These are by far the worse blades I have ever bought ok their cheap
Not very sharp
the razor loses its sharpness quickly too
Expensive
Waste of money
theyre a waste of money
Love
Good price
Best value
Great deal
Good razor
Good clean shave
Shaves well
Excellent product
good quality blades at good price
Solid, reliable product
Works exactually as advertised
Works as expected
Does the job
Blades are sharp
Very sharp
they are brilliant shavers
Return
0.1% Return rate 0% Fixable by listing
face cuts
cut me up
Cause cuts
Razor lacks quality
Not the best
Bad Quality
Expensive
Waste of money
theyre a waste of money
A bit messy and poor smell
the perfume in them wasnt good when we did several shows in one day
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shaving Stick questions
Answered from the same tracked data.









