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Shaving Stick

Fail

Prices span $1.04–$10.94, mostly outside the sweet spot, so Shaving Stick is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£96K/yr128K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
58%top-5 click share · 6 brands · 87 sellers

Flapen Score

Shaving Stick against its category

The dotted line is the Health & Personal Care average. Past it, Shaving Stick is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaving Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shaving Stick 128K times last year and spent an estimated £96K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
16.1%
Market size, estimated
£96Ka year
Top search term
bic razors42K searches a year

02 · Price

A sale here is worth £4.64.

Listings sell for £4.64 on average, from £1.04 to £10.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.64 that is £3K to £5K a year per listing.

Average price
£4.64under the $15 to $100 sweet spot
Price range
£1.04–£10.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Shaving & Hair Removal. It carries 3,958 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#21in Shaving & Hair Removal
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,958per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Shaving Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

87

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

0%

  • BIC85%
  • Speick5%
  • simplife4%
  • Arko Men3%
  • EVYAP2%
  • MÜHLE1%
  • Open — no brand owns it (0%)

Demand

Shaving Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.4× · 10 of 12 months tracked

Search terms

Top Shaving Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bic razors42K/yr
  • shaving stick21K/yr
  • bic razors for men24K/yr
  • shaving stick for men15K/yr
  • bic razor9K/yr
  • shaving soap stick5K/yr
  • palmolive shaving stick5K/yr
  • shaving sticks3K/yr
  • bic disposable razors for men3K/yr
  • razors bic2K/yr

Reviews and returns

What reviews say buyers love and hate about Shaving Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Cutting/Trimming20%−0.07

face cuts

cut me up

Cause cuts

Quality-Overall9%

Razor lacks quality

Not the best

Bad Quality

Durability9%−0.04

dont last very well

Not as long lived as main brand options

only last a few shaves

Sharpness9%−0.09

These are by far the worse blades I have ever bought ok their cheap

Not very sharp

the razor loses its sharpness quickly too

Value For Money6%+2.85

Expensive

Waste of money

theyre a waste of money

Love

Value For Money26%+2.85

Good price

Best value

Great deal

Cutting/Trimming23%−0.07

Good razor

Good clean shave

Shaves well

Quality-Overall11%

Excellent product

good quality blades at good price

Solid, reliable product

Advertised Vs Actual Product6%+0.48

Works exactually as advertised

Works as expected

Does the job

Sharpness5%−0.09

Blades are sharp

Very sharp

they are brilliant shavers

Return

0.1% Return rate 0% Fixable by listing

Cutting/Trimming35%▆█▁▇▁▁

face cuts

cut me up

Cause cuts

Damage/Burn Hair15%█▁▁▁▆▁
Quality-Overall12%▁▆▁█▁▁

Razor lacks quality

Not the best

Bad Quality

Value For Money8%▁▁▁▁█▁

Expensive

Waste of money

theyre a waste of money

Smell8%▁▁█▁▁▁

A bit messy and poor smell

the perfume in them wasnt good when we did several shows in one day

FAQ

Common Shaving Stick questions

Answered from the same tracked data.