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Shaving Stick

Fail

Prices span $1.04–$10.94, mostly outside the sweet spot, so Shaving Stick is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£96K/yr128K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
58%top-5 click share · 6 brands · 87 sellers

Flapen Score

Shaving Stick against its category

The dotted line is the Health & Personal Care average. Past it, Shaving Stick is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaving Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shaving Stick 128K times last year and spent an estimated £96K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
16.1%
Market size, estimated
£96Ka year
Top search term
bic razors42K searches a year

02 · Price

A sale here is worth £4.64.

Listings sell for £4.64 on average, from £1.04 to £10.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.64 that is £3K to £5K a year per listing.

Average price
£4.64under the $15 to $100 sweet spot
Price range
£1.04–£10.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Shaving & Hair Removal. It carries 3,958 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#21in Shaving & Hair Removal
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,958per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Shaving Stick products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

87

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 97%

Open market

0%

  • BIC85%
  • Speick5%
  • simplife4%
  • Arko Men3%
  • EVYAP2%
  • MÜHLE1%
  • Open — no brand owns it (0%)

Demand

Shaving Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.4× · 10 of 12 months tracked

Search terms

Top Shaving Stick search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bic razors42K/yr
  • shaving stick21K/yr
  • bic razors for men24K/yr
  • shaving stick for men15K/yr
  • bic razor9K/yr
  • shaving soap stick5K/yr
  • palmolive shaving stick5K/yr
  • shaving sticks3K/yr
  • bic disposable razors for men3K/yr
  • razors bic2K/yr

Reviews and returns

What reviews say buyers love and hate about Shaving Stick

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
20%of negative reviews mention “Cutting/Trimming”
0.1%of orders come back
“face cuts”
A buyer, on “Cutting/Trimming”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shaving Stick questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data