shaving stick
Skip itPrices mostly outside the sweet spot ($1.04–$10.94) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,957.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad£96K£96K/yr · 128K searches
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.64avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£1.04–£10.94cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shaving stick is a £96K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 40/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
shaving stick market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £93K–£116K
- units × avg price
- Conversion rate
- 16.1%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 59%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
87
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
0%
- BIC85%
- Speick5%
- simplife4%
- Arko Men3%
- EVYAP2%
- MÜHLE1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 42 weeks — -3.5% search growth over the last 90 days.Top shaving stick search terms
- bic razors42K/yr
- shaving stick21K/yr
- bic razors for men24K/yr
- shaving stick for men15K/yr
- bic razor9K/yr
- shaving soap stick5K/yr
- palmolive shaving stick5K/yr
- shaving sticks3K/yr
- bic disposable razors for men3K/yr
- razors bic2K/yr
Top shaving stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIC 1 Sensitive Razors for Men - Disposable Single Blade Razor Pack of 20
BIC£1.774.4★7,297 rev
BIC Twin Lady Disposable Razors with 2 Stainless Steel Blades and Lightweight Handles Assorted Colours Pack of 10
BIC£1.874.5★2,708 rev
BIC 2 Pack 5 Twin Blade Razor
BIC£1.044.5★1,158 rev
BIC Flex 3 Disposable Razors for Men - Triple Blade Light Handle Razor Blades - Pack of 4
BIC£1.984.5★5,797 rev
BIC 3 Sensitive Mens Disposable Razors Fixed Head Triple Blade for a Close Shave Bundle of 4 Packs of 4
BIC£5.054.4★3,277 rev
Newest
by launch date
Speick Shaving Soap Stick 50g (Pack of 2) Shaving Stick For men Normal And Sensitive Skin Shaving Soap For Men
Speick£8.1123 rev
BIC Hybrid 5 Flex Refillable Mens Razor 1 Weighted Handle and 10 Nano-Tech Titanium 5-Blade Refills with Precision Blade - Bundle of 1+10
BIC£10.944,163 rev
BIC Hybrid 5 Flex Mens Shaver Refills with 5 Moveable Nano-Tech Titanium Coated Razor Blades - Box of 4 Cartridges
BIC£4.182,581 rev
MÜHLE Shaving Soap Stick - foaming shaving soap with sandalwood - warm & sensual - 35g
MÜHLE£9.41348 rev
BIC 3 Sensitive Mens Disposable Razors Fixed Head Triple Blade for a Close Shave Bundle of 4 Packs of 4
BIC£5.053,277 rev
Trending
90-day click momentum
BIC Flex 5 Disposable Mens 5-Blade Razors with Moveable Blades for a Close Shave Solid Control Pack of 6
BIC£8.674.4★
BIC Miss Soleil Razors Women - Triple Blade Disposable Womens Razors with Pink Flower Handles - Pack of 4
BIC£1.884.5★
BIC Flex 3 Blade Mens Disposable Razor 3 Count (Pack of 3)
BIC£5.154.5★
Speick Shaving Soap Stick 50g (Pack of 2) Shaving Stick For men Normal And Sensitive Skin Shaving Soap For Men
Speick£8.114.7★
BIC Flex 4 Disposable Mens 4-Blade Razors with Moveable Blades for a Close Shave Solid Control Pack of 6
BIC£5.214.5★
What buyers say about shaving stick
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Good razor”
“Excellent product”
“Works exactually as advertised”
“Blades are sharp”
“produces good creamy lather”
“Easy to use”
“The fragrance is beautiful so easy to use wouldnt use anything else”
“Solid, reliable product”
“Soft shave, good value for money”
What buyers complain about
“face cuts”
“Razor lacks quality”
“dont last very well”
“These are by far the worse blades I have ever bought ok their cheap”
“Expensive”
“A bit messy and poor smell”
“in my case caused irritation on so many occasions despite buying similar brands”
“They dont do the job”
“not getting a close shave”
“Cheap material”
Top return reasons
Common questions
- Is shaving stick profitable to sell on Amazon United Kingdom?
- The niche generates £96K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the shaving stick niche?
- 6 brands and 87 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in shaving stick?
- Top complaints mined from reviews: Cutting/Trimming, Quality-Overall, Durability. The return rate is 0.1%.
- What does it cost to enter the shaving stick niche?
- Listings span £1.04–£10.94; the average listing price is £4.64 (sweet spot $15–$100). The average incumbent carries 3,958 reviews — the moat a new listing must climb.