Shaving Kit

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.

Searches, last 12 months

399K

Growth, 90 days vs prior 90

+12.7%

Conversion, latest week

5.6%

Market size, estimated

£327Ka year

Peak month

December5.3× the quietest month

Top search term

harrys razor132K searches a year

Listings sell for £14.71 on average, from £9.08 to £23.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £14.71 that is £7K to £11K a year per listing.

Average price

£14.71under the $15 to $100 sweet spot

Price range

£9.08–£23.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£7K–£11K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #23 within Shaving & Hair Removal. It carries 3,214 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#23in Shaving & Hair Removal

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,214per listing

Listings tracked

27

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months