Is shaving gel for women profitable to sell on Amazon United Kingdom?

The niche generates £190K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the shaving gel for women niche?

16 brands and 133 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in shaving gel for women?

Top complaints mined from reviews: Lather, Allergies, Value For Money. The return rate is 0.1%.

When does demand for shaving gel for women peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the shaving gel for women niche?

Listings span £2.23–£18.24; the average listing price is £8.10 (sweet spot $15–$100). The average incumbent carries 1,201 reviews — the moat a new listing must climb.

shaving gel for women

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.23–$18.24) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Growth

Good+34.4%

90-day search growth — must beat 0% to launch

Review moat

Good1,200.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£190K

£190K/yr · 376K searches

Avg price

Bad£8.10

avg listing price — sweet spot $15–$100

Price range

Bad£2.23–£18.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, shaving gel for women is a £190K/yr Amazon United Kingdom market (376K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

shaving gel for women market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: £203K–£243K; units × avg price
Conversion rate: 6.2%
Avg BSR: #45
Page quality: 0%
Prime: 86%
Sponsored: 59%
Out of stock: 0.5%
Avg brand age: 54 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

133

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

22%

eos25%
Gillette Venus23%
Indus Bargains12%
Satin Care9%
Valnex6%
Procter & Gamble4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top shaving gel for women search terms

shaving foam women82K/yr +43.7%5.9% conv.
shaving gel women56K/yr +34.7%6.3% conv.
shaving cream for women43K/yr +24.3%5.5% conv.
eos shave oil20K/yr +38.2%1.1% conv.
womens shaving gel21K/yr +38.5%6.0% conv.
womens shaving foam20K/yr +39.4%4.9% conv.
shaving foam for women15K/yr +31.6%4.5% conv.
shave gel women16K/yr +39.8%5.1% conv.
eos shave cream17K/yr -4.6%6.6% conv.
shaving gel for women12K/yr +35.2%5.0% conv.

All search terms

Top shaving gel for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gillette Venus 2-in-1 Cleanser Shave Gel for Pubic Hair and Skin Women 190ml

Gillette Venus£5.294.4★607 rev

Satin Care Sensitive Aloe Vera Glide Shaving Gel for Women with Cosmetic Spatula 2 x 200ml Twin Pack Moisturising Shave Gel for Smooth Irritation-Free Shave on Legs & Body

Indus Bargains£9.784.6★61 rev

EOS Ultra Moisturizing Shave Cream Lavender Jasmine 7 ounce

eos£8.764.4★5,959 rev

eos Shave Cream Ultra Moisturizing Vanilla Bliss 7 fl oz (207 ml) by AB by AB

eos£11.644.6★607 rev

Gillette Satin Care Pure & Delicate Shave Gel 200ml Pack of 2 | Womens Sensitive Skin Shaving Gel | Smooth Glide Formula for Soft & Irritation-Free Shave

Satin Care£6.144.7★739 rev

Newest

by launch date

Satin Care Shave Gel Dry Skin Shea Butter Silk 200ML X2 Womens Shaving Gel For Smooth Glide Hydrating Razor Shave Gel For Soft & Comfortable Skin

Valnex£9.256 rev

3mo ago

Satin Care Sensitive Aloe Vera Glide Shaving Gel for Women Moisturising Shave Gel for Smooth Irritation-Free Shave on Legs & Body (Pack of 2)

Generic£8.343 rev

4mo ago

Satin Care Sensitive Aloe Vera Glide Shaving Gel for Women with Cosmetic Spatula 2 x 200ml Twin Pack Moisturising Shave Gel for Smooth Irritation-Free Shave on Legs & Body

Indus Bargains£9.7861 rev

10mo ago

Womens Shaving Oil for Sensitive Skin - Prevents Ingrown Hairs & Soothes Shaving Irritation | Strawberry Vanilla | Redness Relief in 2 Hours | 100ml Shaving Oil Women Shaver Oil

Dachitian£6.4538 rev

1y ago

eos Shea Better Womens Shave Cream Vanilla Bliss Shea Butter Skin Care Shaving Cream for Women 400 ml Pack of 2

eos£18.242,498 rev

1y ago

What buyers say about shaving gel for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“great scent”

Soft Feel15%

“My skin feels so soft”

Quality-Overall15%

“Very good shaving cream”

Value For Money9%

“Good value”

Lather4%

“turns into a nice creamy lather”

Advertised Vs Actual Product4%

“Does the job”

Ease Of Use4%

“Simple and effective”

Allergies3%

“Never get a rash”

Suitability Dry Skin3%

“I love this shaving cream its the only one i have used that doesnt leave my skin irritated:”

Suitability Combination Skin2%

“not irritating even to eczema prone skin”

What buyers complain about

Lather14%

“Doesn't lather”

Allergies14%

“Razor Rash, Disappointing”

Value For Money11%

“there are more affordable items”

Smell8%

“Worst shaving cream ever basically just scented soap”

Quality-Overall7%

“Terrible on every level”

Leak-Proof5%

“Seems like other customers have also had the same experience with the bottle leaking during delivery”

Skin Health4%

“It burns you”

Sensitivity-Overall3%

“Also not very good for sensitive skin”

Cutting/Trimming3%

“Awful razor”

Functionality-Overall3%

“that can didn't work at all”

Top return reasons

Leak-Proof29%

Advertised Vs Actual Product13%

Functionality-Overall11%

Defective Material/Parts6%

Dilute/Watery6%

Size-Overall6%

Motor Power5%

Product Condition4%

Quality-Overall3%

Contamination2%

Common questions

Is shaving gel for women profitable to sell on Amazon United Kingdom?: The niche generates £190K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the shaving gel for women niche?: 16 brands and 133 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in shaving gel for women?: Top complaints mined from reviews: Lather, Allergies, Value For Money. The return rate is 0.1%.
When does demand for shaving gel for women peak?: Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the shaving gel for women niche?: Listings span £2.23–£18.24; the average listing price is £8.10 (sweet spot $15–$100). The average incumbent carries 1,201 reviews — the moat a new listing must climb.