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Shaving Gel for Women

Maybe

Returns run at only 0.1% of orders. But prices span $2.23–$18.24, mostly outside the sweet spot, so Shaving Gel for Women is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£190K/yr376K searches / yr
90-day growth
+34.4%search demand this quarter
Competition
58%top-5 click share · 16 brands · 133 sellers

Flapen Score

Shaving Gel for Women against its category

The dotted line is the Health & Personal Care average. Past it, Shaving Gel for Women is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaving Gel for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shaving Gel for Women 376K times last year and spent an estimated £190K. The top 5 brands take 74% of clicks. Demand peaks in Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months
376K
Growth, 90 days vs prior 90
+34.4%
Conversion, latest week
6.2%
Market size, estimated
£190Ka year
Peak month
July1.6× the quietest month
Top search term
shaving foam women82K searches a year

02 · Price

A sale here is worth £8.10.

Listings sell for £8.10 on average, from £2.23 to £18.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £8.10 that is £6K to £8K a year per listing.

Average price
£8.10under the $15 to $100 sweet spot
Price range
£2.23–£18.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #45 within Shaving & Hair Removal. It carries 1,201 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
86%
Out of stock, average day
0.5%
Average rank
#45in Shaving & Hair Removal
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,201per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Shaving Gel for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£76K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

133

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

22%

  • eos25%
  • Gillette Venus23%
  • Indus Bargains12%
  • Satin Care9%
  • Valnex6%
  • Procter & Gamble4%

Demand

Shaving Gel for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Shaving Gel for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shaving foam women82K/yr
  • shaving gel women56K/yr
  • shaving cream for women43K/yr
  • eos shave oil20K/yr
  • womens shaving gel21K/yr
  • womens shaving foam20K/yr
  • shaving foam for women15K/yr
  • shave gel women16K/yr
  • eos shave cream17K/yr
  • shaving gel for women12K/yr

Reviews and returns

What reviews say buyers love and hate about Shaving Gel for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Lather14%−0.14

Doesn't lather

bad lather

after the shower, whip up a lather with your shave brush, and go, this is where it doesn't quite make it, the lather is thin and dissipates within minutes, the glide is not that smooth, you need to brush it often, the three part shave leaves my skin feeling hot and stingy

Allergies14%−0.06

Razor Rash, Disappointing

did nothing to help with razor bumps and rash

Only shave cream that doesn't bring me out in a rash

Value For Money11%+0.34

there are more affordable items

though a bit pricey

Waste of money

Smell8%−0.02

Worst shaving cream ever basically just scented soap

Not bad its not an amazing smell

This isnt heavily scented

Quality-Overall7%+0.64

Terrible on every level

Not good enough

Horrible product

Love

Smell18%−0.02

great scent

Scent is very neutral

No significant smell

Soft Feel15%

My skin feels so soft

Very smooth

it keeps my skin soft

Quality-Overall15%+0.64

Very good shaving cream

really good quality

Nice product

Value For Money9%+0.34

Good value

Great value for money too

Excellent value

Lather4%−0.14

turns into a nice creamy lather

Excellent for a lather free shave

it lathers lovely

Return

0.1% Return rate 23% Fixable by listing

Leak-Proof29%▅█▅▄▅▅

Seems like other customers have also had the same experience with the bottle leaking during delivery

first delivery was half empty with gel all over the inside of the packaging

Advertised Vs Actual Product13%▁█▇█▃▅
Functionality-Overall11%▁▁▂▃▂█

that can didn't work at all

Defective Material/Parts6%█▄▃▁▄▁
Dilute/Watery6%█▁▁▁▁▁

FAQ

Common Shaving Gel for Women questions

Answered from the same tracked data.