Shaving Gel for Women
MaybeReturns run at only 0.1% of orders. But prices span $2.23–$18.24, mostly outside the sweet spot, so Shaving Gel for Women is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £190K/yr376K searches / yr
- 90-day growth
- +34.4%search demand this quarter
- Competition
- 58%top-5 click share · 16 brands · 133 sellers
Flapen Score
Shaving Gel for Women against its category
The dotted line is the Health & Personal Care average. Past it, Shaving Gel for Women is stronger. Inside it, weaker.
Market
The Shaving Gel for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shaving Gel for Women 376K times last year and spent an estimated £190K. The top 5 brands take 74% of clicks. Demand peaks in Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.
- Searches, last 12 months
- 376K
- Growth, 90 days vs prior 90
- +34.4%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £190Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- shaving foam women82K searches a year
02 · Price
A sale here is worth £8.10.
Listings sell for £8.10 on average, from £2.23 to £18.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £8.10 that is £6K to £8K a year per listing.
- Average price
- £8.10under the $15 to $100 sweet spot
- Price range
- £2.23–£18.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #45 within Shaving & Hair Removal. It carries 1,201 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 86%
- Out of stock, average day
- 0.5%
- Average rank
- #45in Shaving & Hair Removal
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,201per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Shaving Gel for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gillette Venus 2-in-1 Cleanser Shave Gel for Pubic Hair and Skin Women 190ml
- Price
- £5.29
- Rating
- 4.4/5
- Reviews
- 607
- Age
- 5y ago

Satin Care Sensitive Aloe Vera Glide Shaving Gel for Women with Cosmetic Spatula 2 x 200ml Twin Pack Moisturising Shave Gel for Smooth Irritation-Free Shave on Legs & Body
- Price
- £9.78
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 10mo ago

EOS Ultra Moisturizing Shave Cream Lavender Jasmine 7 ounce
- Price
- £8.76
- Rating
- 4.4/5
- Reviews
- 5,959
- Age
- 13y ago

eos Shave Cream Ultra Moisturizing Vanilla Bliss 7 fl oz (207 ml) by AB by AB
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 607
- Age
- 11y ago

Gillette Satin Care Pure & Delicate Shave Gel 200ml Pack of 2 | Womens Sensitive Skin Shaving Gel | Smooth Glide Formula for Soft & Irritation-Free Shave
- Price
- £6.14
- Rating
- 4.7/5
- Reviews
- 739
- Age
- 15y ago
Trending
90-day click momentum
Satin Care Shave Gel Dry Skin Shea Butter Silk 200ML X2 Womens Shaving Gel For Smooth Glide Hydrating Razor Shave Gel For Soft & Comfortable Skin
- Price
- £9.25
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 3mo ago

Satin Care Sensitive Aloe Vera Glide Shaving Gel for Women Moisturising Shave Gel for Smooth Irritation-Free Shave on Legs & Body (Pack of 2)
- Price
- £8.34
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Tree Hut Bare Moisturizing Shave Oil Vanilla Scent Paraben-Free Normal Skin with Shea Butter and Natural Oils 7.7 fl oz
- Price
- £18.18
- Rating
- 4.7/5
- Reviews
- 1,842
- Age
- 1y ago

Queen of Ooh la la! Moisturising Womens Shave Gel for Sensitive Skin Low Foam Precision Shaving Cream for Legs Underarms & Bikini Coconut & Vanilla Vegan 93.4% Naturally Derived 150ml
- Price
- £5.14
- Rating
- 4.3/5
- Reviews
- 313
- Age
- 13y ago

eos Shave Cream Ultra Moisturizing Vanilla Bliss 7 fl oz (207 ml) by AB by AB
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 607
- Age
- 11y ago
Newest
by launch date
Satin Care Shave Gel Dry Skin Shea Butter Silk 200ML X2 Womens Shaving Gel For Smooth Glide Hydrating Razor Shave Gel For Soft & Comfortable Skin
- Price
- £9.25
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 3mo ago

Satin Care Sensitive Aloe Vera Glide Shaving Gel for Women Moisturising Shave Gel for Smooth Irritation-Free Shave on Legs & Body (Pack of 2)
- Price
- £8.34
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Satin Care Sensitive Aloe Vera Glide Shaving Gel for Women with Cosmetic Spatula 2 x 200ml Twin Pack Moisturising Shave Gel for Smooth Irritation-Free Shave on Legs & Body
- Price
- £9.78
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 10mo ago

Womens Shaving Oil for Sensitive Skin - Prevents Ingrown Hairs & Soothes Shaving Irritation | Strawberry Vanilla | Redness Relief in 2 Hours | 100ml Shaving Oil Women Shaver Oil
- Price
- £6.45
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 1y ago

eos Shea Better Womens Shave Cream Vanilla Bliss Shea Butter Skin Care Shaving Cream for Women 400 ml Pack of 2
- Price
- £18.24
- Rating
- 4.6/5
- Reviews
- 2,498
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
133
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
22%
- eos25%
- Gillette Venus23%
- Indus Bargains12%
- Satin Care9%
- Valnex6%
- Procter & Gamble4%
Demand
Shaving Gel for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Shaving Gel for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shaving foam women82K/yr
- shaving gel women56K/yr
- shaving cream for women43K/yr
- eos shave oil20K/yr
- womens shaving gel21K/yr
- womens shaving foam20K/yr
- shaving foam for women15K/yr
- shave gel women16K/yr
- eos shave cream17K/yr
- shaving gel for women12K/yr
Reviews and returns
What reviews say buyers love and hate about Shaving Gel for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't lather
bad lather
after the shower, whip up a lather with your shave brush, and go, this is where it doesn't quite make it, the lather is thin and dissipates within minutes, the glide is not that smooth, you need to brush it often, the three part shave leaves my skin feeling hot and stingy
Razor Rash, Disappointing
did nothing to help with razor bumps and rash
Only shave cream that doesn't bring me out in a rash
there are more affordable items
though a bit pricey
Waste of money
Worst shaving cream ever basically just scented soap
Not bad its not an amazing smell
This isnt heavily scented
Terrible on every level
Not good enough
Horrible product
Love
great scent
Scent is very neutral
No significant smell
My skin feels so soft
Very smooth
it keeps my skin soft
Very good shaving cream
really good quality
Nice product
Good value
Great value for money too
Excellent value
turns into a nice creamy lather
Excellent for a lather free shave
it lathers lovely
Return
0.1% Return rate 23% Fixable by listing
Seems like other customers have also had the same experience with the bottle leaking during delivery
first delivery was half empty with gel all over the inside of the packaging
that can didn't work at all
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shaving Gel for Women questions
Answered from the same tracked data.









