Shaving Gel for Women

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months

376K

Growth, 90 days vs prior 90

+34.4%

Conversion, latest week

6.2%

Market size, estimated

£190Ka year

Peak month

July1.6× the quietest month

Top search term

shaving foam women82K searches a year

Listings sell for £8.10 on average, from £2.23 to £18.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £8.10 that is £6K to £8K a year per listing.

Average price

£8.10under the $15 to $100 sweet spot

Price range

£2.23–£18.24

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

£6K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #45 within Shaving & Hair Removal. It carries 1,201 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

86%

Out of stock, average day

0.5%

Average rank

#45in Shaving & Hair Removal

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,201per listing

Listings tracked

22

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months