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Shaving Gel

Fail

Prices span $1.79–$12.22, mostly outside the sweet spot, so Shaving Gel is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£462K/yr624K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
75%top-5 click share · 7 brands · 87 sellers

Flapen Score

Shaving Gel against its category

The dotted line is the Health & Personal Care average. Past it, Shaving Gel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaving Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shaving Gel 624K times last year and spent an estimated £462K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 624K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £462K a year.

Searches, last 12 months
624K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
12.4%
Market size, estimated
£462Ka year
Peak month
July1.2× the quietest month
Top search term
shaving gel354K searches a year

02 · Price

A sale here is worth £5.96.

Listings sell for £5.96 on average, from £1.79 to £12.22. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £5.96 that is £30K to £36K a year per listing.

Average price
£5.96under the $15 to $100 sweet spot
Price range
£1.79–£12.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
£30K–£36K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Shaving & Hair Removal. It carries 3,268 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Shaving & Hair Removal
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,268per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Shaving Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£46K£92K£139K£185K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

87

Top-5 brand share

90%

Top 20: 97%

Top-5 click share

75%

Top 20: 100%

Open market

5%

  • NIVEA MEN43%
  • Bulldog Skincare for Men19%
  • Gillette13%
  • Procter & Gamble8%
  • G Gabri8%
  • Harry's5%
  • Open — no brand owns it (1 brand, 5%)

Demand

Shaving Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Shaving Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shaving gel354K/yr
  • shave gel60K/yr
  • shaving gel for men71K/yr
  • nivea shaving gel31K/yr
  • mens shaving gel28K/yr
  • shave gel for men21K/yr
  • sensitive shaving gel14K/yr
  • shaving gel sensitive skin11K/yr
  • nivea sensitive shaving gel8K/yr
  • nivea shave gel4K/yr

Reviews and returns

What reviews say buyers love and hate about Shaving Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Lather14%−0.08

Doesn't lather

bad lather

There's no lather or any indication of where the stuff is on your face, so you can't quickly see exactly what's been shaved and what's not

Leak-Proof10%

Seems like other customers have also had the same experience with the bottle leaking during delivery

first delivery was half empty with gel all over the inside of the packaging

There must be some sort of gas leakage

Smell10%−0.03

Worst shaving cream ever basically just scented soap

Poor,doesn't smell of anything,feels cheap n nasty

There is a strong smell of perfume

Functionality-Overall8%−0.05

The dispenser on 3 of the 4 units I've used don't work so you can only get small amounts of shaving gel out

Product not working

One can didnt work so not so good

Moist/Dry6%−0.03

does the opposite of moisturising

Very drying and made my skin itchy, with many red spots

Love

Value For Money26%+1.46

Cost effective

Excellent value

Good value for money

Quality-Overall21%+0.65

Good quality and smooth

Excellent product

Good Quality, Lasts a Long Time

Soft Feel11%

It's very smooth and gives a good,clean shave

Smooth

Silky smooth

Smell9%−0.03

Love the smell

Nice perfume smell

leave nice fragrance

Cutting/Trimming7%+0.57

Smooth shave

Good shave

This shave gel provides a smooth and comfortable shaving experience

Return

0.1% Return rate 31% Fixable by listing

Leak-Proof30%▅▅▅▃▆█

Seems like other customers have also had the same experience with the bottle leaking during delivery

first delivery was half empty with gel all over the inside of the packaging

There must be some sort of gas leakage

Size-Overall26%▅▇█▇▆▅
Motor Power9%▂▃█▃▁▁
Dilute/Watery7%█▁▁▁▁▁

more like a watery cream which doesn't do the job

Dispensing Mechanism5%▁▁▅█▇▁

FAQ

Common Shaving Gel questions

Answered from the same tracked data.