How competitive is the Shaving Gel niche on Amazon United Kingdom?

7 brands and 87 sellers compete in Shaving Gel on Amazon United Kingdom. The top 5 Shaving Gel products take 75% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Shaving Gel?

Shaving Gel buyers on Amazon United Kingdom complain most about Lather, Leak-Proof, Smell, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Shaving Gel niche?

Shaving Gel sells for £5.96 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.79–£12.22. The average incumbent carries 3,268 reviews — the moat a new listing must climb.

Shaving Gel

prices mostly outside the sweet spot ($1.79–$12.22) — Shaving Gel doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Shaving Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shaving Gel is a £462K/yr Amazon United Kingdom market (624K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.

Shaving Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.2% over the last 90 days and 12.4% of searches end in a purchase.

£462K

revenue / yr

Units sold / yr100K

Search volume / yr+11.2%624K

Conversion rate12.4%

Avg price£5.96

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers7 · 87

Top-5 product click share75%

Open market10%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Top Shaving Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml

Price: £1.89
Rating: 4.7/5
Reviews: 1,357
Age: 15y ago

Bulldog Sensitive Shave Gel 175ml 1 pack

Price: £2.35
Rating: 4.4/5
Reviews: 2,099
Age: 10y ago

Gillette Fusion Shave Gel for Men with Almond Oil for Sensitive Skin 5X Action: Cleanses Hydrates Protects Refreshes and Soothes 6x200ml

Price: £11.31
Rating: 4.8/5
Reviews: 1,071
Age: 8y ago

NIVEA FOR MEN Sensitive Shaving Gel 7 oz (Pack of 3)

Price: £8.58
Rating: 4.6/5
Reviews: 22,967
Age: 12y ago

Harrys Shave Gel Formulated with an Aloe Enriched Formula 200ml Pack of 3

Price: £10.41
Rating: 4.7/5
Reviews: 266
Age: 1y ago

Newest

by launch date

Harrys Shave Gel Formulated with an Aloe Enriched Formula 200ml Pack of 3

Price: £10.41
Rating: 4.7/5
Reviews: 266
Age: 1y ago

2 x 200ml Men Shaving Gel Aloe Vera Sensitive Skin Face Fresh Scent

Price: £6.00
Rating: 4.7/5
Reviews: 395
Age: 3y ago

Gabri Shaving Gel 1000ml Transparent No Foam Ultra Sensitive Shaving Gel for Men Moisturizing Soothes Protects Clean Skin Professional Barbers & Traditional Shaving (Blue Ice)

Price: £8.36
Rating: 4.2/5
Reviews: 390
Age: 3y ago

Gabri Shaving Gel 1000ml Transparent No Foam Moisturizing Ultra Sensitive Shaving Gel for Men Soothes Protects Clean Skin Professional Barbers & Traditional Shaving (Gold Touch)

Price: £8.29
Rating: 4.2/5
Reviews: 390
Age: 3y ago

Gillette Fusion Shave Gel for Men with Almond Oil for Sensitive Skin 5X Action: Cleanses Hydrates Protects Refreshes and Soothes 6x200ml

Price: £11.31
Rating: 4.8/5
Reviews: 1,071
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

Top-5 brand share

90%

Top 20: 97%

Top-5 click share

75%

Top 20: 100%

Open market

NIVEA MEN43%
Bulldog Skincare for Men19%
Gillette13%
Procter & Gamble8%
G Gabri8%
Harry's5%
Open — no brand owns it (1 brand, 5%)

Shaving Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume624KCVR12.4%Products13Brands7Top 5 Brands90%OOS Rate0.0%Rating4.6★Reviews3,268Avg BSR#54

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Shaving Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

shaving gel354K/yr +15.1%7.7% conv.
shave gel60K/yr +17.5%5.4% conv.
shaving gel for men71K/yr -2.9%7.3% conv.
nivea shaving gel31K/yr +0.7%7.1% conv.
mens shaving gel28K/yr +12.9%6.0% conv.
shave gel for men21K/yr +9.1%5.7% conv.
sensitive shaving gel14K/yr +22.2%4.7% conv.
shaving gel sensitive skin11K/yr +21.0%4.5% conv.
nivea sensitive shaving gel8K/yr +13.8%3.5% conv.
nivea shave gel4K/yr +6.6%7.9% conv.

What reviews say buyers love and hate about Shaving Gel

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Value For Money26%

“Cost effective”

Quality-Overall21%

“Good quality and smooth”

Soft Feel11%

“It's very smooth and gives a good,clean shave”

Smell9%

“Love the smell”

Cutting/Trimming7%

“Smooth shave”

What buyers complain about

75% of reviews

Lather14%

“Doesn't lather”

Leak-Proof10%

“Seems like other customers have also had the same experience with the bottle leaking during delivery”

Smell10%

“Worst shaving cream ever basically just scented soap”

Functionality-Overall8%

“The dispenser on 3 of the 4 units I've used don't work so you can only get small amounts of shaving gel out”

Moist/Dry6%

“does the opposite of moisturising”

Shaving Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

30%

2Size-Overall

26%

3Motor Power

4Dilute/Watery

5Dispensing Mechanism

Common Shaving Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shaving Gel 45/100 on Amazon United Kingdom — Skip it. The niche generates £462K/yr across 13 tracked products. Search demand moved +11.2% over the last 90 days.