Shaving Gel
FailPrices span $1.79–$12.22, mostly outside the sweet spot, so Shaving Gel is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £462K/yr624K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 87 sellers
Flapen Score
Shaving Gel against its category
The dotted line is the Health & Personal Care average. Past it, Shaving Gel is stronger. Inside it, weaker.
Market
The Shaving Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shaving Gel 624K times last year and spent an estimated £462K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
12.4% of searches ended in a purchase last week.
Shoppers searched for this 624K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £462K a year.
- Searches, last 12 months
- 624K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £462Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- shaving gel354K searches a year
02 · Price
A sale here is worth £5.96.
Listings sell for £5.96 on average, from £1.79 to £12.22. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £5.96 that is £30K to £36K a year per listing.
- Average price
- £5.96under the $15 to $100 sweet spot
- Price range
- £1.79–£12.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £30K–£36K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Shaving & Hair Removal. It carries 3,268 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Shaving & Hair Removal
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,268per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Shaving Gel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 1,357
- Age
- 15y ago

Bulldog Sensitive Shave Gel 175ml 1 pack
- Price
- £2.35
- Rating
- 4.4/5
- Reviews
- 2,099
- Age
- 10y ago

Gillette Fusion Shave Gel for Men with Almond Oil for Sensitive Skin 5X Action: Cleanses Hydrates Protects Refreshes and Soothes 6x200ml
- Price
- £11.31
- Rating
- 4.8/5
- Reviews
- 1,071
- Age
- 8y ago

NIVEA FOR MEN Sensitive Shaving Gel 7 oz (Pack of 3)
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 22,967
- Age
- 12y ago

Harrys Shave Gel Formulated with an Aloe Enriched Formula 200ml Pack of 3
- Price
- £10.41
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 1y ago
Trending
90-day click momentum
Gillette Series Sensitive Shaving Gel For Men 200ml
- Price
- £2.01
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 17y ago

Gabri Shaving Gel 1000ml Transparent No Foam Ultra Sensitive Shaving Gel for Men Moisturizing Soothes Protects Clean Skin Professional Barbers & Traditional Shaving (Blue Ice)
- Price
- £8.36
- Rating
- 4.2/5
- Reviews
- 390
- Age
- 3y ago

Gillette Satin Care Shaving Gel Sensitive 200ml
- Price
- £2.23
- Rating
- 4.7/5
- Reviews
- 685
- Age
- 15y ago

Harrys Shave Gel Formulated with an Aloe Enriched Formula 200ml Pack of 3
- Price
- £10.41
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 1y ago

NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 1,357
- Age
- 15y ago
Newest
by launch date
Harrys Shave Gel Formulated with an Aloe Enriched Formula 200ml Pack of 3
- Price
- £10.41
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 1y ago

2 x 200ml Men Shaving Gel Aloe Vera Sensitive Skin Face Fresh Scent
- Price
- £6.00
- Rating
- 4.7/5
- Reviews
- 395
- Age
- 3y ago

Gabri Shaving Gel 1000ml Transparent No Foam Ultra Sensitive Shaving Gel for Men Moisturizing Soothes Protects Clean Skin Professional Barbers & Traditional Shaving (Blue Ice)
- Price
- £8.36
- Rating
- 4.2/5
- Reviews
- 390
- Age
- 3y ago

Gabri Shaving Gel 1000ml Transparent No Foam Moisturizing Ultra Sensitive Shaving Gel for Men Soothes Protects Clean Skin Professional Barbers & Traditional Shaving (Gold Touch)
- Price
- £8.29
- Rating
- 4.2/5
- Reviews
- 390
- Age
- 3y ago

Gillette Fusion Shave Gel for Men with Almond Oil for Sensitive Skin 5X Action: Cleanses Hydrates Protects Refreshes and Soothes 6x200ml
- Price
- £11.31
- Rating
- 4.8/5
- Reviews
- 1,071
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
87
Top-5 brand share
90%
Top 20: 97%
Top-5 click share
75%
Top 20: 100%
Open market
5%
- NIVEA MEN43%
- Bulldog Skincare for Men19%
- Gillette13%
- Procter & Gamble8%
- G Gabri8%
- Harry's5%
- Open — no brand owns it (1 brand, 5%)
Demand
Shaving Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Shaving Gel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shaving gel354K/yr
- shave gel60K/yr
- shaving gel for men71K/yr
- nivea shaving gel31K/yr
- mens shaving gel28K/yr
- shave gel for men21K/yr
- sensitive shaving gel14K/yr
- shaving gel sensitive skin11K/yr
- nivea sensitive shaving gel8K/yr
- nivea shave gel4K/yr
Reviews and returns
What reviews say buyers love and hate about Shaving Gel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't lather
bad lather
There's no lather or any indication of where the stuff is on your face, so you can't quickly see exactly what's been shaved and what's not
Seems like other customers have also had the same experience with the bottle leaking during delivery
first delivery was half empty with gel all over the inside of the packaging
There must be some sort of gas leakage
Worst shaving cream ever basically just scented soap
Poor,doesn't smell of anything,feels cheap n nasty
There is a strong smell of perfume
The dispenser on 3 of the 4 units I've used don't work so you can only get small amounts of shaving gel out
Product not working
One can didnt work so not so good
does the opposite of moisturising
Very drying and made my skin itchy, with many red spots
Love
Cost effective
Excellent value
Good value for money
Good quality and smooth
Excellent product
Good Quality, Lasts a Long Time
It's very smooth and gives a good,clean shave
Smooth
Silky smooth
Love the smell
Nice perfume smell
leave nice fragrance
Smooth shave
Good shave
This shave gel provides a smooth and comfortable shaving experience
Return
0.1% Return rate 31% Fixable by listing
Seems like other customers have also had the same experience with the bottle leaking during delivery
first delivery was half empty with gel all over the inside of the packaging
There must be some sort of gas leakage
more like a watery cream which doesn't do the job
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shaving Gel questions
Answered from the same tracked data.









