Shaving Foam
FailPrices span $1.10–$13.37, mostly outside the sweet spot, so Shaving Foam is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £306K/yr585K searches / yr
- 90-day growth
- +9.4%search demand this quarter
- Competition
- 68%top-5 click share · 11 brands · 83 sellers
Flapen Score
Shaving Foam against its category
The dotted line is the Health & Personal Care average. Past it, Shaving Foam is stronger. Inside it, weaker.
Market
The Shaving Foam market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shaving Foam 585K times last year and spent an estimated £306K. The top 5 brands take 83% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
10.8% of searches ended in a purchase last week.
Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £306K a year.
- Searches, last 12 months
- 585K
- Growth, 90 days vs prior 90
- +9.4%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £306Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- shaving foam418K searches a year
02 · Price
A sale here is worth £4.85.
Listings sell for £4.85 on average, from £1.10 to £13.37. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £4.85 that is £15K to £19K a year per listing.
- Average price
- £4.85under the $15 to $100 sweet spot
- Price range
- £1.10–£13.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £15K–£19K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
37% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #52 within Shaving & Hair Removal. It carries 1,683 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 89%
- Out of stock, average day
- 12.4%
- Average rank
- #52in Shaving & Hair Removal
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,683per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Shaving Foam products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 1,357
- Age
- 15y ago

Wilkinson Sword Sensitive Shave Foam Great Addition to Wash Bags for Mens Grooming Shaving Foam for Men Sensitive Skin 200ml
- Price
- £1.97
- Rating
- 4.2/5
- Reviews
- 263
- Age
- 1y ago

2 x 200ml Gillette Mens Shaving Foam Mousse Sensitive Skin Smooth Face & Body Shave with Soft Aftershave Feel | Gentle Moisturising Shaving Cream for Clean Comfortable & Irritation-Free Grooming
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 9mo ago

Gillette Classic Sensitive Skin Mens Shaving Foam 200 ml Pack of 6
- Price
- £12.18
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 9y ago

Bulldog Sensitive Shave Gel 175ml 1 pack
- Price
- £2.35
- Rating
- 4.4/5
- Reviews
- 2,099
- Age
- 10y ago
Trending
90-day click momentum
Gillette Classic Sensitive Skin Shaving Foam 250ml
- Price
- £2.04
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 2mo ago

Arko Men Sensitive Shaving Foam 200ml Aloe Vera Enriched Smooth & Comfortable Shave for Sensitive Skin
- Price
- £1.76
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 12y ago

Gillette Series Sensitive Shaving Gel For Men 200ml
- Price
- £2.01
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 17y ago

Wilkinson Sword Sensitive Shave Foam Great Addition to Wash Bags for Mens Grooming Shaving Foam for Men Sensitive Skin 200ml
- Price
- £1.97
- Rating
- 4.2/5
- Reviews
- 263
- Age
- 1y ago

2 x 200ml Gillette Mens Shaving Foam Mousse Sensitive Skin Smooth Face & Body Shave with Soft Aftershave Feel | Gentle Moisturising Shaving Cream for Clean Comfortable & Irritation-Free Grooming
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 9mo ago
Newest
by launch date
Gillette Classic Sensitive Skin Shaving Foam 250ml
- Price
- £2.04
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 2mo ago

2 x 200ml Gillette Mens Shaving Foam Mousse Sensitive Skin Smooth Face & Body Shave with Soft Aftershave Feel | Gentle Moisturising Shaving Cream for Clean Comfortable & Irritation-Free Grooming
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 9mo ago

Wilkinson Sword Sensitive Shave Foam Great Addition to Wash Bags for Mens Grooming Shaving Foam for Men Sensitive Skin 200ml
- Price
- £1.97
- Rating
- 4.2/5
- Reviews
- 263
- Age
- 1y ago

Harrys Shave Gel Formulated with an Aloe Enriched Formula 200ml Pack of 3
- Price
- £10.41
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 1y ago

Tusk Mens Shave Foam 250ml
- Price
- £1.10
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
83
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
12%
- NIVEA MEN28%
- Wilkinson Sword21%
- Gillette20%
- Epished9%
- Proraso6%
- Bulldog Skincare for Men5%
- Open — no brand owns it (5 brands, 12%)
Demand
Shaving Foam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Shaving Foam search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shaving foam418K/yr
- shaving foam for men43K/yr
- gillette shaving foam27K/yr
- shave foam15K/yr
- mens shaving foam15K/yr
- shaving foam sensitive skin11K/yr
- gillette shaving foam for men8K/yr
- shaving foam for slime7K/yr
- shaving foam gillette6K/yr
- sensitive shaving foam6K/yr
Reviews and returns
What reviews say buyers love and hate about Shaving Foam
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't lather
bad lather
There's no lather or any indication of where the stuff is on your face, so you can't quickly see exactly what's been shaved and what's not
Seems like other customers have also had the same experience with the bottle leaking during delivery
first delivery was half empty with gel all over the inside of the packaging
There must be some sort of gas leakage
Terrible on every level
Not very good
It was ok wasn't the best
the product is small than advertised
Too large for toiletry bag so back to Gillette small gel
does the opposite of moisturising
Very drying and made my skin itchy, with many red spots
Love
Good quality and smooth
Good Quality, Lasts a Long Time
Excellent product
Great & reasonable price
Good price
Excellent value
Love the smell
leave nice fragrance
Nice and soothing smells lovely
It's very smooth and gives a good,clean shave
Smooth
Excellent so smooth
Smooth shave
Good clean shave
Good shave
Return
0.1% Return rate 21% Fixable by listing
Seems like other customers have also had the same experience with the bottle leaking during delivery
first delivery was half empty with gel all over the inside of the packaging
There must be some sort of gas leakage
the product is small than advertised
Too large for toiletry bag so back to Gillette small gel
more like a watery cream which doesn't do the job
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shaving Foam questions
Answered from the same tracked data.









