Shaving Foam
prices mostly outside the sweet spot ($1.10–$13.37) — Shaving Foam doesn't clear our bar today.
Flapen Score
Is Shaving Foam profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shaving Foam is a £306K/yr Amazon United Kingdom market (585K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 48/100.
Shaving Foam: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +9.4% over the last 90 days and 10.8% of searches end in a purchase.
£306K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Shaving Foam products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 1,357
- Age
- 15y ago
Wilkinson Sword Sensitive Shave Foam Great Addition to Wash Bags for Mens Grooming Shaving Foam for Men Sensitive Skin 200ml
- Price
- £1.97
- Rating
- 4.2/5
- Reviews
- 263
- Age
- 1y ago
2 x 200ml Gillette Mens Shaving Foam Mousse Sensitive Skin Smooth Face & Body Shave with Soft Aftershave Feel | Gentle Moisturising Shaving Cream for Clean Comfortable & Irritation-Free Grooming
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 9mo ago
Gillette Classic Sensitive Skin Mens Shaving Foam 200 ml Pack of 6
- Price
- £12.18
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 9y ago
Bulldog Sensitive Shave Gel 175ml 1 pack
- Price
- £2.35
- Rating
- 4.4/5
- Reviews
- 2,099
- Age
- 10y ago
Trending
90-day click momentum
Gillette Classic Sensitive Skin Shaving Foam 250ml
- Price
- £2.04
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 2mo ago
Arko Men Sensitive Shaving Foam 200ml Aloe Vera Enriched Smooth & Comfortable Shave for Sensitive Skin
- Price
- £1.76
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 12y ago
Gillette Series Sensitive Shaving Gel For Men 200ml
- Price
- £2.01
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 17y ago
Wilkinson Sword Sensitive Shave Foam Great Addition to Wash Bags for Mens Grooming Shaving Foam for Men Sensitive Skin 200ml
- Price
- £1.97
- Rating
- 4.2/5
- Reviews
- 263
- Age
- 1y ago
2 x 200ml Gillette Mens Shaving Foam Mousse Sensitive Skin Smooth Face & Body Shave with Soft Aftershave Feel | Gentle Moisturising Shaving Cream for Clean Comfortable & Irritation-Free Grooming
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 9mo ago
Newest
by launch dateGillette Classic Sensitive Skin Shaving Foam 250ml
- Price
- £2.04
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 2mo ago
2 x 200ml Gillette Mens Shaving Foam Mousse Sensitive Skin Smooth Face & Body Shave with Soft Aftershave Feel | Gentle Moisturising Shaving Cream for Clean Comfortable & Irritation-Free Grooming
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 9mo ago
Wilkinson Sword Sensitive Shave Foam Great Addition to Wash Bags for Mens Grooming Shaving Foam for Men Sensitive Skin 200ml
- Price
- £1.97
- Rating
- 4.2/5
- Reviews
- 263
- Age
- 1y ago
Harrys Shave Gel Formulated with an Aloe Enriched Formula 200ml Pack of 3
- Price
- £10.41
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 1y ago
Tusk Mens Shave Foam 250ml
- Price
- £1.10
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
83
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
12%
- NIVEA MEN28%
- Wilkinson Sword21%
- Gillette20%
- Epished9%
- Proraso6%
- Bulldog Skincare for Men5%
- Open — no brand owns it (5 brands, 12%)
Shaving Foam demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Shaving Foam search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shaving foam418K/yr
- shaving foam for men43K/yr
- gillette shaving foam27K/yr
- shave foam15K/yr
- mens shaving foam15K/yr
- shaving foam sensitive skin11K/yr
- gillette shaving foam for men8K/yr
- shaving foam for slime7K/yr
- shaving foam gillette6K/yr
- sensitive shaving foam6K/yr
What reviews say buyers love and hate about Shaving Foam
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Good quality and smooth”
“Great & reasonable price”
“Love the smell”
“It's very smooth and gives a good,clean shave”
“Smooth shave”
What buyers complain about
72% of reviews“Doesn't lather”
“Seems like other customers have also had the same experience with the bottle leaking during delivery”
“Terrible on every level”
“the product is small than advertised”
“does the opposite of moisturising”
Shaving Foam return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shaving Foam questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
