Shaving Cream
a deep review moat (4,914 avg reviews) — Shaving Cream doesn't clear our bar today.
Flapen Score
Is Shaving Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shaving Cream is a £331K/yr Amazon United Kingdom market (466K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.
Shaving Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +6.4% over the last 90 days and 7.3% of searches end in a purchase.
£331K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 31 products
Top Shaving Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Taylor of Old Bond Street Sandalwood Shaving Cream Bowl 150g
- Price
- £11.97
- Rating
- 4.7/5
- Reviews
- 31,197
- Age
- 17y ago
Harrys Shave Gel Formulated with an Aloe Enriched Formula 200ml Pack of 3
- Price
- £10.41
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 1y ago
Proraso Shaving Cream Tube 150ml Intensely Nourishing and Moisturising Shaving Cream for Men with Sandalwood Oil and Shea Butter Made in Italy Red
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 5,317
- Age
- 14y ago
NIVEA MEN Sensitive Pro Ultra Calming Liquid Shaving Cream (200 ml) Shaving Cream Enriched with Hemp Seed Oil and Vitamin E for Stress-Minimising Face Care
- Price
- £5.98
- Rating
- 4.4/5
- Reviews
- 2,755
- Age
- 4y ago
NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 1,357
- Age
- 15y ago
Trending
90-day click momentumProraso Shaving Cream Tube 150ml Intensely Nourishing and Moisturising Shaving Cream for Men with Sandalwood Oil and Shea Butter Made in Italy Red
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 5,317
- Age
- 14y ago
Proraso Shaving Foam 300ml Sensitive Shaving Foam Protects Skin and Prevents Irritation with Oat and Green Tea Extracts Made in Italy White
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 2,059
- Age
- 13y ago
NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 1,357
- Age
- 15y ago
CREMO - Cooling Concentrated Shave Cream For Men - Fights Razor Burns - 177ml
- Price
- £7.31
- Rating
- 4.5/5
- Reviews
- 216
- Age
- 4y ago
Harrys Shave Gel Formulated with an Aloe Enriched Formula 200ml Pack of 3
- Price
- £10.41
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 1y ago
Newest
by launch date
Harrys Original Razor Blades Refill and Foaming Shave Gel (6) Refillls with Precision Trimmer 5 Anti-Friction Shaving Blades 60ml Foaming Shave Gel Compatible with Harrys Original
- Price
- £11.76
- Rating
- 4.7/5
- Reviews
- 2,453
- Age
- 1y ago
Taylor of Old Bond Street Sandalwood Shaving Cream Bowl 150g 2-Pack
- Price
- £21.26
- Rating
- 4.8/5
- Reviews
- 177
- Age
- 1y ago
Shaving Cream - 250g - Shaving Cream for men - Rich Lather for a Protective Smooth & Moisturizing Shave Experience - Sandalwood Scent- Mens Gift Set
- Price
- £7.87
- Rating
- 4.4/5
- Reviews
- 395
- Age
- 1y ago
Harrys Shave Gel Formulated with an Aloe Enriched Formula 200ml Pack of 3
- Price
- £10.41
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 1y ago
4 Pack - Palmolive Mens Shaving Cream Classic 100ml With Palm Extract - Total 400ml Shave cream- With Treseida Thank You Card (Bundle)
- Price
- £9.09
- Rating
- 4.7/5
- Reviews
- 308
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
107
Top-5 brand share
82%
Top 20: 97%
Top-5 click share
54%
Top 20: 88%
Open market
14%
- Taylor of Old Bond Street29%
- Harry's19%
- Proraso17%
- NIVEA MEN13%
- LEPONIX5%
- VIKING REVOLUTION4%
- Open — no brand owns it (7 brands, 14%)
Shaving Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Shaving Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shaving cream247K/yr
- shaving cream for men55K/yr
- harrys shaving gel33K/yr
- shave cream23K/yr
- taylors of old bond street24K/yr
- taylor of old bond street19K/yr
- mens shaving cream15K/yr
- taylor of old bond street shaving cream12K/yr
- shave cream men8K/yr
- harrys shaving cream6K/yr
What reviews say buyers love and hate about Shaving Cream
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Excellent Product”
“has no strange smell”
“it is really worth it”
“leaves skin soft”
“It generates good lather”
What buyers complain about
60% of reviews“Synthetic aroma”
“nothing like the proper lather im used to”
“Poor quality”
“Far too drying”
“can be a bit thick if used with foil electric razors”
Shaving Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shaving Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
