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Shaving Cream

Fail

The average product has 4,914 reviews to catch up to, so Shaving Cream is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£331K/yr466K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
54%top-5 click share · 13 brands · 107 sellers

Flapen Score

Shaving Cream against its category

The dotted line is the Health & Personal Care average. Past it, Shaving Cream is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaving Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shaving Cream 466K times last year and spent an estimated £331K. The top 5 brands take 82% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £331K a year.

Searches, last 12 months
466K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
7.3%
Market size, estimated
£331Ka year
Peak month
December1.4× the quietest month
Top search term
shaving cream247K searches a year

02 · Price

A sale here is worth £9.73.

Listings sell for £9.73 on average, from £1.89 to £21.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £9.73 that is £10K to £12K a year per listing.

Average price
£9.73under the $15 to $100 sweet spot
Price range
£1.89–£21.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #15 within Shaving & Hair Removal. It carries 4,914 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
87%
Out of stock, average day
1.1%
Average rank
#15in Shaving & Hair Removal
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,914per listing
Listings tracked
31

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Shaving Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£66K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

107

Est. top-5 brand share

82%

Top 20: 97%

Est. top-5 click share

54%

Top 20: 88%

Open market

14%

  • Taylor of Old Bond Street29%
  • Harry's19%
  • Proraso17%
  • NIVEA MEN13%
  • LEPONIX5%
  • VIKING REVOLUTION4%
  • Open — no brand owns it (7 brands, 14%)

Demand

Shaving Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Shaving Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shaving cream247K/yr
  • shaving cream for men55K/yr
  • harrys shaving gel33K/yr
  • shave cream23K/yr
  • taylors of old bond street24K/yr
  • taylor of old bond street19K/yr
  • mens shaving cream15K/yr
  • taylor of old bond street shaving cream12K/yr
  • shave cream men8K/yr
  • harrys shaving cream6K/yr

Reviews and returns

What reviews say buyers love and hate about Shaving Cream

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Smell”
0.1%of orders come back
“Synthetic aroma”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Shaving Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data