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Shaving Brush and Bowl

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $33K a year here, so Shaving Brush and Bowl is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£33K/yr45K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
43%top-5 click share · 21 brands · 52 sellers

Flapen Score

Shaving Brush and Bowl against its category

The dotted line is the Health & Personal Care average. Past it, Shaving Brush and Bowl is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaving Brush and Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shaving Brush and Bowl 45K times last year and spent an estimated £33K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
5.7%
Market size, estimated
£33Ka year
Peak month
December3.1× the quietest month
Top search term
shaving brush and bowl17K searches a year

02 · Price

A sale here is worth £12.92.

Listings sell for £12.92 on average, from £5.37 to £56.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.92 that is £0 to £1K a year per listing.

Average price
£12.92under the $15 to $100 sweet spot
Price range
£5.37–£56.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #36 within Shaving & Hair Removal. It carries 1,255 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
10.3%
Average rank
#36in Shaving & Hair Removal
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,255per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Shaving Brush and Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

52

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

43%

Top 20: 86%

Open market

28%

  • Anbbas28%
  • LEPONIX15%
  • tonhawness8%
  • The Amin Beauty Tools8%
  • ECHOLLY7%
  • Proraso6%

Demand

Shaving Brush and Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Shaving Brush and Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shaving brush and bowl17K/yr
  • shaving brush and soap9K/yr
  • shaving soap and brush5K/yr
  • shaving brush set7K/yr
  • shaving bowl and brush set6K/yr
  • shaving brush and soap set2K/yr

Reviews and returns

What reviews say buyers love and hate about Shaving Brush and Bowl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+1.38

Garbage

Brush is very poor quality

I will be buying a much higher quality than the Pure Badger level when I can afford to

Durability14%−0.10

Only lasted 12 months

Brush fell apart after just 9 days

First couple of months fine but it simply doesn't last.

Material Quality11%−0.07

it is a great kit however the quality of the finish material is lower than expected

It's a bit plasticcy

Poor quality of the Materials

Ease Of Use8%−0.04

bowl can be a little awkward when you try to use it as a unit

No use

Little effort

Lather6%+0.21

Hard to get a lather with one hand so brush

The lather isnt the greatest from whats provided

impossible to make a lather

Love

Quality-Overall26%+1.38

Very nice gift of good quality

Excellent product

Razor is good quality - Ive had mine a few years now

Value For Money12%0.00

Excellent value for money

Good value

Value for money

Lather12%+0.21

creamy lather quickly

Excellent lather

Good lather = good shave

Brush Quality11%+0.50

Top quality brush

Nice soap n brush

Good brush

Soft Feel6%

Silky

creates excellent creamy foam that helps deliver smooth, slick shave

helps to give a smooth

Return

0.3% Return rate 36% Fixable by listing

Size-Overall21%█▄▁▅▅▇
Quality-Overall16%▆▁█▁█▇

Garbage

Brush is very poor quality

I will be buying a much higher quality than the Pure Badger level when I can afford to

Material Quality5%▁▄▁▁▁█

it is a great kit however the quality of the finish material is lower than expected

It's a bit plasticcy

Poor quality of the Materials

Defective Material/Parts4%▁█▁▄▁▁
Product Condition4%▁▁█▁▁▄

FAQ

Common Shaving Brush and Bowl questions

Answered from the same tracked data.