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Shaving Brush

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -4.7% this quarter, so Shaving Brush is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£205K/yr218K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
59%top-5 click share · 15 brands · 43 sellers

Flapen Score

Shaving Brush against its category

The dotted line is the Health & Personal Care average. Past it, Shaving Brush is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaving Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shaving Brush 218K times last year and spent an estimated £205K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
10.1%
Market size, estimated
£205Ka year
Peak month
December1.8× the quietest month
Top search term
shaving brush144K searches a year

02 · Price

A sale here is worth £9.28.

Listings sell for £9.28 on average, from £3.86 to £30.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £9.28 that is £5K to £7K a year per listing.

Average price
£9.28under the $15 to $100 sweet spot
Price range
£3.86–£30.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #14 within Shaving & Hair Removal. It carries 958 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
5.4%
Average rank
#14in Shaving & Hair Removal
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
958per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Shaving Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£41K£62K£82K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

43

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

20%

  • ECHOLLY26%
  • Proraso21%
  • Anbbas15%
  • Elite Beauty Tools & Products8%
  • The Amin Beauty Tools5%
  • Wilkinson Sword5%

Demand

Shaving Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Shaving Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shaving brush144K/yr
  • shaving brushes for men35K/yr
  • shave brush8K/yr
  • mens shaving brush8K/yr
  • shaving brushes6K/yr
  • badger shaving brush6K/yr
  • badger hair shaving brush7K/yr
  • shaving brush badger hair4K/yr

Reviews and returns

What reviews say buyers love and hate about Shaving Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%+0.25

Not very good quality

Garbage

I will be buying a much higher quality than the Pure Badger level when I can afford to

Lather8%−0.01

impossible to make a lather

Took ages to lather

Shave gel doesnt lather particularly well

Durability8%−0.05

Only lasted 12 months

First couple of months fine but it simply doesn't last.

they start to fall out after 6 weeks

Stiffness7%−0.08

Bristles a bit stiff

quite stiff and sheds bristles

Awful, cheapest for a reason- not only are the bristles stiff

Ease Of Use4%−0.04

bowl can be a little awkward when you try to use it as a unit

No use

Love

Quality-Overall27%+0.25

Excellent product

Well made and long lasting

Very nice gift of good quality

Brush Quality19%+2.36

Good, soft brush

Good brush

Nice soft bristle brush

Value For Money12%+0.35

Good Value

Value for money

Excellent value

Lather9%−0.01

creamy lather quickly

Lathers nicely

Excellent brush makes a good lather can ask for any more

Soft Feel7%

Soft

Good soft bristles

Soft brush

Return

0.4% Return rate 48% Fixable by listing

Size-Overall30%█▁▁▆▅▇
Quality-Overall16%█▁▁▁▆▇

Not very good quality

Garbage

I will be buying a much higher quality than the Pure Badger level when I can afford to

Advertised Vs Actual Product6%▁▇▁▁█▁
Material Quality4%▁▁▁▁▁█

its no better than the cheap plastic ones

It's a bit plasticcy

Hard Feel4%▁▁▁█▁▁

Coarse not soft

brush quite harsh on the skin

FAQ

Common Shaving Brush questions

Answered from the same tracked data.