shaving brush
Worth a lookShows low returns (0.4%), but soft demand (-4.7% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Good957.87avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.86–£30.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£205K£205K/yr · 218K searches
Avg price
Okay£9.28avg listing price — sweet spot $15–$100
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, shaving brush is a £205K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
shaving brush market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £139K–£186K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 83%
- Out of stock
- 5.4%
- Avg brand age
- 62 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
43
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
20%
- ECHOLLY26%
- Proraso21%
- Anbbas15%
- Elite Beauty Tools & Products8%
- The Amin Beauty Tools5%
- Wilkinson Sword5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top shaving brush search terms
- shaving brush144K/yr
- shaving brushes for men35K/yr
- shave brush8K/yr
- mens shaving brush8K/yr
- shaving brushes6K/yr
- badger shaving brush6K/yr
- badger hair shaving brush7K/yr
- shaving brush badger hair4K/yr
Top shaving brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Proraso Shaving Brush Professional Pure Bristle Brush for use with Shaving Cream Made in Italy
Proraso£8.414.4★7,742 rev
Luxury Mens Shaving Brush by Echolly-NO Shedding Bristle Shaving Brushes for Men-Vegan Lather Shave Brush-Luxury Fast Beard Brush-Perfect Gifts for Men Boyfriends Fathers
ECHOLLY£6.784.6★2,652 rev
Anbbas Shaving Brush Handmade Pure Badger Hair Brush with Natural Manchurian Ash Wood Handle for Men Traditional Wet Shaving Starer
Anbbas£8.424.5★1,545 rev
Shaving Brush Rich Lather Bristle Travel Brush for Male Grooming Barbers and Salon. Wet Shaving Brush for Men (Wooden)
Elite Beauty Tools & Products£5.194.4★231 rev
Wilkinson Sword Mens Vintage Shaving Brush 1 Count (Packaging may vary)
Wilkinson Sword£6.844.6★1,859 rev
Newest
by launch date
Weenwill Shaving Brush 2 PCS Mens Shaving Brush Traditional Wet Shave Brushes for Rich Lather Bristle Brushes & Travel Grooming Kit Ideal with Shaving Soap Cream & Foam (Wood Handle)
Weenwill£5.1326 rev
Taylor of Old Bond Street Starter Pure Badger Shaving Brush
Taylor of Old Bond Street£21.7822 rev
Shaving Brush Traditional Men Shaving Brush Rich Lather Shave Brush Bristle Brush for Male Grooming Barbers and Salon. Wet Shaving Brush for Men Using Shaving Cream Foam & Soap Resin Handle (White)
The Amin Beauty Tools£6.27113 rev
Shaving Set for Men contains Shaving Brush Shaving Stand & Shaving Bowl for Salon Barber Home and Travelling- Shaving Kit Gift for Him Husband Boyfriend Father (Black)
The Amin Beauty Tools£8.7284 rev
100% Pure Badger Hair Shaving Brush | Handmade Wood Shaving Brush | For All Skin Types | Personal and Professional Hair Salon Tool | Wet Shaving | VINTAGE BARBER LONDON (Olive Wood)
VINTAGE BARBER LONDON£13.6248 rev
Trending
90-day click momentumWeenwill Shaving Brush 2 PCS Mens Shaving Brush Traditional Wet Shave Brushes for Rich Lather Bristle Brushes & Travel Grooming Kit Ideal with Shaving Soap Cream & Foam (Wood Handle)
Weenwill£5.133.8★
100% Pure Badger Hair Shaving Brush | Handmade Wood Shaving Brush | For All Skin Types | Personal and Professional Hair Salon Tool | Wet Shaving | VINTAGE BARBER LONDON (Olive Wood)
VINTAGE BARBER LONDON£13.624.5★
Wilkinson Sword Mens Vintage Shaving Brush 1 Count (Packaging may vary)
Wilkinson Sword£6.844.6★
Proraso Shaving Brush Professional Pure Bristle Brush for use with Shaving Cream Made in Italy
Proraso£8.414.4★
Anbbas Shaving Brush Synthetic Badger Hair Wood Handle Stainless Steel Shaving Stand and Bowl Perfect for Men Wet Shave
Anbbas£7.624.5★
What buyers say about shaving brush
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good, soft brush”
“Good Value”
“creamy lather quickly”
“Soft”
“It works it does the job”
“durable”
“I've gifted them to everyone I know”
“Works well”
“Fit for purpose”
What buyers complain about
“Not very good quality”
“impossible to make a lather”
“Only lasted 12 months”
“Bristles a bit stiff”
“bowl can be a little awkward when you try to use it as a unit”
“To soft”
“its no better than the cheap plastic ones”
“buy cheap did equal buy twice Im sad to say”
“Coarse not soft”
“not very comfortable”
Top return reasons
Common questions
- Is shaving brush profitable to sell on Amazon United Kingdom?
- The niche generates £205K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the shaving brush niche?
- 15 brands and 43 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in shaving brush?
- Top complaints mined from reviews: Quality-Overall, Lather, Durability. The return rate is 0.4%.
- When does demand for shaving brush peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the shaving brush niche?
- Listings span £3.86–£30.00; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 958 reviews — the moat a new listing must climb.