Shaving Brush
MaybeReturns run at only 0.4% of orders. But demand is soft, at -4.7% this quarter, so Shaving Brush is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 4852
- Market size
- £205K/yr218K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 59%top-5 click share · 15 brands · 43 sellers
Flapen Score
Shaving Brush against its category
The dotted line is the Health & Personal Care average. Past it, Shaving Brush is stronger. Inside it, weaker.
Market
The Shaving Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shaving Brush 218K times last year and spent an estimated £205K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
10.1% of searches ended in a purchase last week.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £205Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- shaving brush144K searches a year
02 · Price
A sale here is worth £9.28.
Listings sell for £9.28 on average, from £3.86 to £30.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £9.28 that is £5K to £7K a year per listing.
- Average price
- £9.28under the $15 to $100 sweet spot
- Price range
- £3.86–£30.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #14 within Shaving & Hair Removal. It carries 958 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 96%
- Out of stock, average day
- 5.4%
- Average rank
- #14in Shaving & Hair Removal
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 958per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Shaving Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Proraso Shaving Brush Professional Pure Bristle Brush for use with Shaving Cream Made in Italy
- Price
- £8.41
- Rating
- 4.4/5
- Reviews
- 7,742
- Age
- 11y ago

Luxury Mens Shaving Brush by Echolly-NO Shedding Bristle Shaving Brushes for Men-Vegan Lather Shave Brush-Luxury Fast Beard Brush-Perfect Gifts for Men Boyfriends Fathers
- Price
- £6.78
- Rating
- 4.6/5
- Reviews
- 2,652
- Age
- 8y ago

Anbbas Shaving Brush Handmade Pure Badger Hair Brush with Natural Manchurian Ash Wood Handle for Men Traditional Wet Shaving Starer
- Price
- £8.42
- Rating
- 4.5/5
- Reviews
- 1,545
- Age
- 8y ago

Shaving Brush Rich Lather Bristle Travel Brush for Male Grooming Barbers and Salon. Wet Shaving Brush for Men (Wooden)
- Price
- £5.19
- Rating
- 4.4/5
- Reviews
- 231
- Age
- 1y ago

Wilkinson Sword Mens Vintage Shaving Brush 1 Count (Packaging may vary)
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 1,859
- Age
- 6y ago
Trending
90-day click momentum
Weenwill Shaving Brush 2 PCS Mens Shaving Brush Traditional Wet Shave Brushes for Rich Lather Bristle Brushes & Travel Grooming Kit Ideal with Shaving Soap Cream & Foam (Wood Handle)
- Price
- £5.13
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 11mo ago

100% Pure Badger Hair Shaving Brush | Handmade Wood Shaving Brush | For All Skin Types | Personal and Professional Hair Salon Tool | Wet Shaving | VINTAGE BARBER LONDON (Olive Wood)
- Price
- £13.62
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago

Wilkinson Sword Mens Vintage Shaving Brush 1 Count (Packaging may vary)
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 1,859
- Age
- 6y ago

Proraso Shaving Brush Professional Pure Bristle Brush for use with Shaving Cream Made in Italy
- Price
- £8.41
- Rating
- 4.4/5
- Reviews
- 7,742
- Age
- 11y ago

Anbbas Shaving Brush Synthetic Badger Hair Wood Handle Stainless Steel Shaving Stand and Bowl Perfect for Men Wet Shave
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 7y ago
Newest
by launch date
Weenwill Shaving Brush 2 PCS Mens Shaving Brush Traditional Wet Shave Brushes for Rich Lather Bristle Brushes & Travel Grooming Kit Ideal with Shaving Soap Cream & Foam (Wood Handle)
- Price
- £5.13
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 11mo ago

Taylor of Old Bond Street Starter Pure Badger Shaving Brush
- Price
- £21.78
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago

Shaving Brush Traditional Men Shaving Brush Rich Lather Shave Brush Bristle Brush for Male Grooming Barbers and Salon. Wet Shaving Brush for Men Using Shaving Cream Foam & Soap Resin Handle (White)
- Price
- £6.27
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 1y ago

Shaving Set for Men contains Shaving Brush Shaving Stand & Shaving Bowl for Salon Barber Home and Travelling- Shaving Kit Gift for Him Husband Boyfriend Father (Black)
- Price
- £8.72
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 1y ago

100% Pure Badger Hair Shaving Brush | Handmade Wood Shaving Brush | For All Skin Types | Personal and Professional Hair Salon Tool | Wet Shaving | VINTAGE BARBER LONDON (Olive Wood)
- Price
- £13.62
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
43
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
20%
- ECHOLLY26%
- Proraso21%
- Anbbas15%
- Elite Beauty Tools & Products8%
- The Amin Beauty Tools5%
- Wilkinson Sword5%
Demand
Shaving Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Shaving Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shaving brush144K/yr
- shaving brushes for men35K/yr
- shave brush8K/yr
- mens shaving brush8K/yr
- shaving brushes6K/yr
- badger shaving brush6K/yr
- badger hair shaving brush7K/yr
- shaving brush badger hair4K/yr
Reviews and returns
What reviews say buyers love and hate about Shaving Brush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very good quality
Garbage
I will be buying a much higher quality than the Pure Badger level when I can afford to
impossible to make a lather
Took ages to lather
Shave gel doesnt lather particularly well
Only lasted 12 months
First couple of months fine but it simply doesn't last.
they start to fall out after 6 weeks
Bristles a bit stiff
quite stiff and sheds bristles
Awful, cheapest for a reason- not only are the bristles stiff
bowl can be a little awkward when you try to use it as a unit
No use
Love
Excellent product
Well made and long lasting
Very nice gift of good quality
Good, soft brush
Good brush
Nice soft bristle brush
Good Value
Value for money
Excellent value
creamy lather quickly
Lathers nicely
Excellent brush makes a good lather can ask for any more
Soft
Good soft bristles
Soft brush
Return
0.4% Return rate 48% Fixable by listing
Not very good quality
Garbage
I will be buying a much higher quality than the Pure Badger level when I can afford to
its no better than the cheap plastic ones
It's a bit plasticcy
Coarse not soft
brush quite harsh on the skin
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shaving Brush questions
Answered from the same tracked data.









