Shaving Brush
Shaving Brush shows low returns (0.4%), but soft demand (-4.7% this quarter) keeps it on the watch list.
Flapen Score
Is Shaving Brush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shaving Brush is a £205K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Shaving Brush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.7% over the last 90 days and 10.1% of searches end in a purchase.
£205K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 23 products
Top Shaving Brush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Proraso Shaving Brush Professional Pure Bristle Brush for use with Shaving Cream Made in Italy
- Price
- £8.41
- Rating
- 4.4/5
- Reviews
- 7,742
- Age
- 11y ago
Luxury Mens Shaving Brush by Echolly-NO Shedding Bristle Shaving Brushes for Men-Vegan Lather Shave Brush-Luxury Fast Beard Brush-Perfect Gifts for Men Boyfriends Fathers
- Price
- £6.78
- Rating
- 4.6/5
- Reviews
- 2,652
- Age
- 8y ago
Anbbas Shaving Brush Handmade Pure Badger Hair Brush with Natural Manchurian Ash Wood Handle for Men Traditional Wet Shaving Starer
- Price
- £8.42
- Rating
- 4.5/5
- Reviews
- 1,545
- Age
- 8y ago
Shaving Brush Rich Lather Bristle Travel Brush for Male Grooming Barbers and Salon. Wet Shaving Brush for Men (Wooden)
- Price
- £5.19
- Rating
- 4.4/5
- Reviews
- 231
- Age
- 1y ago
Wilkinson Sword Mens Vintage Shaving Brush 1 Count (Packaging may vary)
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 1,859
- Age
- 6y ago
Trending
90-day click momentum
Weenwill Shaving Brush 2 PCS Mens Shaving Brush Traditional Wet Shave Brushes for Rich Lather Bristle Brushes & Travel Grooming Kit Ideal with Shaving Soap Cream & Foam (Wood Handle)
- Price
- £5.13
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 11mo ago
100% Pure Badger Hair Shaving Brush | Handmade Wood Shaving Brush | For All Skin Types | Personal and Professional Hair Salon Tool | Wet Shaving | VINTAGE BARBER LONDON (Olive Wood)
- Price
- £13.62
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago
Wilkinson Sword Mens Vintage Shaving Brush 1 Count (Packaging may vary)
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 1,859
- Age
- 6y ago
Proraso Shaving Brush Professional Pure Bristle Brush for use with Shaving Cream Made in Italy
- Price
- £8.41
- Rating
- 4.4/5
- Reviews
- 7,742
- Age
- 11y ago
Anbbas Shaving Brush Synthetic Badger Hair Wood Handle Stainless Steel Shaving Stand and Bowl Perfect for Men Wet Shave
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 7y ago
Newest
by launch dateWeenwill Shaving Brush 2 PCS Mens Shaving Brush Traditional Wet Shave Brushes for Rich Lather Bristle Brushes & Travel Grooming Kit Ideal with Shaving Soap Cream & Foam (Wood Handle)
- Price
- £5.13
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 11mo ago
Taylor of Old Bond Street Starter Pure Badger Shaving Brush
- Price
- £21.78
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago
Shaving Brush Traditional Men Shaving Brush Rich Lather Shave Brush Bristle Brush for Male Grooming Barbers and Salon. Wet Shaving Brush for Men Using Shaving Cream Foam & Soap Resin Handle (White)
- Price
- £6.27
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 1y ago
Shaving Set for Men contains Shaving Brush Shaving Stand & Shaving Bowl for Salon Barber Home and Travelling- Shaving Kit Gift for Him Husband Boyfriend Father (Black)
- Price
- £8.72
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 1y ago
100% Pure Badger Hair Shaving Brush | Handmade Wood Shaving Brush | For All Skin Types | Personal and Professional Hair Salon Tool | Wet Shaving | VINTAGE BARBER LONDON (Olive Wood)
- Price
- £13.62
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
43
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
20%
- ECHOLLY26%
- Proraso21%
- Anbbas15%
- Elite Beauty Tools & Products8%
- The Amin Beauty Tools5%
- Wilkinson Sword5%
Shaving Brush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.8×
Top Shaving Brush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shaving brush144K/yr
- shaving brushes for men35K/yr
- shave brush8K/yr
- mens shaving brush8K/yr
- shaving brushes6K/yr
- badger shaving brush6K/yr
- badger hair shaving brush7K/yr
- shaving brush badger hair4K/yr
What reviews say buyers love and hate about Shaving Brush
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Excellent product”
“Good, soft brush”
“Good Value”
“creamy lather quickly”
“Soft”
What buyers complain about
68% of reviews“Not very good quality”
“impossible to make a lather”
“Only lasted 12 months”
“Bristles a bit stiff”
“bowl can be a little awkward when you try to use it as a unit”
Shaving Brush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shaving Brush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
