Shaving
brand-locked demand (top 5 brands take 100% of clicks) — Shaving doesn't clear our bar today.
Flapen Score
Is Shaving profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shaving is a £142K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Shaving: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.8% over the last 90 days and 3.7% of searches end in a purchase.
£142K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 10 products
Top Shaving products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gillette SkinGuard Sensitive Razor for Men - 1 Mens Razor Handle with 10 Blade Refills Gentle Shave for Sensitive Skin Reduces Irritation and Bumps
- Price
- £19.06
- Rating
- 4.6/5
- Reviews
- 960
- Age
- 3y ago
Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 - Blade Refills with Precision Trimmer Fits All Skinguard ProGlide ProShield and Fusion5 Gillette Razors for Men Handles
- Price
- £12.59
- Rating
- 4.7/5
- Reviews
- 1,433
- Age
- 3y ago
Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 Razor Blade Refills with Precision Trimmer Fits Fusion Handles
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 4,140
- Age
- 7y ago
8 Pcs Replacement Shaver Heads Compatible with Gillettes SkinGuard Sensitive for Mach 3 Series 3 Ply Shaving Heads for Men Manual Beard Trimmer Classic Blue as Gift for Dad Boyfriend Grandpa(Blue)
- Price
- £4.69
- Rating
- 2.2/5
- Reviews
- 22
- Age
- 1y ago
Gillette Contemporary White Plastic Sensitive SkinGuard Razor 2 Blades 1 Count Mens Unisex-Adults
- Price
- £9.34
- Rating
- 4.2/5
- Reviews
- 179
- Age
- 7y ago
Trending
90-day click momentum
Gillette SkinGuard Mens Razor Blade Refill for Sensitive Skin 8 Blade Refills
- Price
- £20.28
- Rating
- 4.7/5
- Reviews
- 3,750
- Age
- 6y ago
Gillette SkinGuard Sensitive Razor Blade Refills 4 blades
- Price
- £13.03
- Rating
- 4.5/5
- Reviews
- 306
- Age
- 7y ago
Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 Razor Blade Refills with Precision Trimmer Fits Fusion Handles
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 4,140
- Age
- 7y ago
Gillette Contemporary White Plastic Sensitive SkinGuard Razor 2 Blades 1 Count Mens Unisex-Adults
- Price
- £9.34
- Rating
- 4.2/5
- Reviews
- 179
- Age
- 7y ago
Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31
- Price
- £31.55
- Rating
- 4.4/5
- Reviews
- 10,559
- Age
- 1y ago
Newest
by launch date8 Pcs Replacement Shaver Heads Compatible with Gillettes SkinGuard Sensitive for Mach 3 Series 3 Ply Shaving Heads for Men Manual Beard Trimmer Classic Blue as Gift for Dad Boyfriend Grandpa(Blue)
- Price
- £4.69
- Rating
- 2.2/5
- Reviews
- 22
- Age
- 1y ago
Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31
- Price
- £31.55
- Rating
- 4.4/5
- Reviews
- 10,559
- Age
- 1y ago
Gillette SkinGuard Sensitive Peau Sensible Recharges De Lames De Rasoir Homme 8 Recharges De Lames Nouvelle Bands Lubricant Compatible with Avec Manches Fusion
- Price
- £19.05
- Rating
- 4.7/5
- Reviews
- 252
- Age
- 2y ago
Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 - Blade Refills with Precision Trimmer Fits All Skinguard ProGlide ProShield and Fusion5 Gillette Razors for Men Handles
- Price
- £12.59
- Rating
- 4.7/5
- Reviews
- 1,433
- Age
- 3y ago
Gillette Fusion5 Razor for Men with Precision Trimmer 1 Handle Plus 10 Blade Refills 5-Blade System for Close Long-Lasting Shave Lubrastrip for Smooth Glide
- Price
- £19.48
- Rating
- 4.6/5
- Reviews
- 13,847
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Gillette91%
- ABinCHAOBang7%
- PHILIPS2%
Shaving demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.5×
Top Shaving search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shaving83K/yr
- gillette skinguard sensitive blades36K/yr
- gillette sensitive blades33K/yr
- gillette skinguard18K/yr
- shave16K/yr
- gillette skinguard sensitive razor12K/yr
- mens shaving12K/yr
- gillette skinguard sensitive5K/yr
- gillette sensitive6K/yr
- gillette fusion 5 blades skinguard3K/yr
What reviews say buyers love and hate about Shaving
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Clean shave”
“Good quality”
“Good price”
“Easy to use once u get the hang of it”
“SMOOTH”
What buyers complain about
67% of reviews“Cheap”
“Waste of money”
“Faulty not charging”
“Wrong description”
“my skin always reacted badly”
Shaving return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shaving questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
