Shaving
FailThe top 5 brands take 100% of clicks, so Shaving is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £142K/yr224K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 81%top-5 click share · 3 brands · 41 sellers
Flapen Score
Shaving against its category
The dotted line is the Health & Personal Care average. Past it, Shaving is stronger. Inside it, weaker.
Market
The Shaving market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shaving 224K times last year and spent an estimated £142K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.
- Searches, last 12 months
- 224K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £142Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- shaving83K searches a year
02 · Price
A sale here is worth £17.23.
Listings sell for £17.23 on average, from £4.69 to £31.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £17.23 that is £13K to £17K a year per listing.
- Average price
- £17.23inside the $15 to $100 sweet spot
- Price range
- £4.69–£31.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #134 within Shaving & Hair Removal. It carries 3,545 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 80%
- Out of stock, average day
- 11.1%
- Average rank
- #134in Shaving & Hair Removal
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,545per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Shaving products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gillette SkinGuard Sensitive Razor for Men - 1 Mens Razor Handle with 10 Blade Refills Gentle Shave for Sensitive Skin Reduces Irritation and Bumps
- Price
- £19.06
- Rating
- 4.6/5
- Reviews
- 960
- Age
- 3y ago

Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 - Blade Refills with Precision Trimmer Fits All Skinguard ProGlide ProShield and Fusion5 Gillette Razors for Men Handles
- Price
- £12.59
- Rating
- 4.7/5
- Reviews
- 1,433
- Age
- 3y ago

Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 Razor Blade Refills with Precision Trimmer Fits Fusion Handles
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 4,140
- Age
- 7y ago

8 Pcs Replacement Shaver Heads Compatible with Gillettes SkinGuard Sensitive for Mach 3 Series 3 Ply Shaving Heads for Men Manual Beard Trimmer Classic Blue as Gift for Dad Boyfriend Grandpa(Blue)
- Price
- £4.69
- Rating
- 2.2/5
- Reviews
- 22
- Age
- 1y ago

Gillette Contemporary White Plastic Sensitive SkinGuard Razor 2 Blades 1 Count Mens Unisex-Adults
- Price
- £9.34
- Rating
- 4.2/5
- Reviews
- 179
- Age
- 7y ago
Trending
90-day click momentum
Gillette SkinGuard Mens Razor Blade Refill for Sensitive Skin 8 Blade Refills
- Price
- £20.28
- Rating
- 4.7/5
- Reviews
- 3,750
- Age
- 6y ago

Gillette SkinGuard Sensitive Razor Blade Refills 4 blades
- Price
- £13.03
- Rating
- 4.5/5
- Reviews
- 306
- Age
- 7y ago

Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 Razor Blade Refills with Precision Trimmer Fits Fusion Handles
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 4,140
- Age
- 7y ago

Gillette Contemporary White Plastic Sensitive SkinGuard Razor 2 Blades 1 Count Mens Unisex-Adults
- Price
- £9.34
- Rating
- 4.2/5
- Reviews
- 179
- Age
- 7y ago

Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31
- Price
- £31.55
- Rating
- 4.4/5
- Reviews
- 10,559
- Age
- 1y ago
Newest
by launch date
8 Pcs Replacement Shaver Heads Compatible with Gillettes SkinGuard Sensitive for Mach 3 Series 3 Ply Shaving Heads for Men Manual Beard Trimmer Classic Blue as Gift for Dad Boyfriend Grandpa(Blue)
- Price
- £4.69
- Rating
- 2.2/5
- Reviews
- 22
- Age
- 1y ago

Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31
- Price
- £31.55
- Rating
- 4.4/5
- Reviews
- 10,559
- Age
- 1y ago

Gillette SkinGuard Sensitive Peau Sensible Recharges De Lames De Rasoir Homme 8 Recharges De Lames Nouvelle Bands Lubricant Compatible with Avec Manches Fusion
- Price
- £19.05
- Rating
- 4.7/5
- Reviews
- 252
- Age
- 2y ago

Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 - Blade Refills with Precision Trimmer Fits All Skinguard ProGlide ProShield and Fusion5 Gillette Razors for Men Handles
- Price
- £12.59
- Rating
- 4.7/5
- Reviews
- 1,433
- Age
- 3y ago

Gillette Fusion5 Razor for Men with Precision Trimmer 1 Handle Plus 10 Blade Refills 5-Blade System for Close Long-Lasting Shave Lubrastrip for Smooth Glide
- Price
- £19.48
- Rating
- 4.6/5
- Reviews
- 13,847
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Gillette91%
- ABinCHAOBang7%
- PHILIPS2%
Demand
Shaving search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.5×
Search terms
Top Shaving search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shaving83K/yr
- gillette skinguard sensitive blades36K/yr
- gillette sensitive blades33K/yr
- gillette skinguard18K/yr
- shave16K/yr
- gillette skinguard sensitive razor12K/yr
- mens shaving12K/yr
- gillette skinguard sensitive5K/yr
- gillette sensitive6K/yr
- gillette fusion 5 blades skinguard3K/yr
Reviews and returns
What reviews say buyers love and hate about Shaving
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap
Shocked at reduced quality
Poor quality
Waste of money
Not worth the money
Expensive
Faulty not charging
no longer charges
Failure to charger
Wrong description
Misleading
Very misleading description
my skin always reacted badly
gave me a rash
AWFUL for sensitive skin
Love
Clean shave
Easy shave
Excellent shave
Good quality
Quality blades
Good Quality Blades
Good price
Great value
Excellent Value for Money
Easy to use once u get the hang of it
Easy to use
Love this very easy to use smooth
SMOOTH
its so gentle
Skin is super smooth
Return
0.7% Return rate 21% Fixable by listing
Does the job bit not as good as its reviews
Worked well until needed to charge and wouldnt work
It's not 100% doing It's job
Faulty not charging
no longer charges
Failure to charger
Wrong description
Misleading
Very misleading description
Cheap
Shocked at reduced quality
Poor quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shaving questions
Answered from the same tracked data.









