shaving
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£17.23avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.69–£31.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£142K£142K/yr · 224K searches
Review moat
Okay3,544.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shaving is a £142K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
shaving market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £172K–£215K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 30%
- Out of stock
- 11.1%
- Avg brand age
- 45 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Gillette91%
- ABinCHAOBang7%
- PHILIPS2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.5×
Top shaving search terms
- shaving83K/yr
- gillette skinguard sensitive blades36K/yr
- gillette sensitive blades33K/yr
- gillette skinguard18K/yr
- shave16K/yr
- gillette skinguard sensitive razor12K/yr
- mens shaving12K/yr
- gillette skinguard sensitive5K/yr
- gillette sensitive6K/yr
- gillette fusion 5 blades skinguard3K/yr
Top shaving products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette SkinGuard Sensitive Razor for Men - 1 Mens Razor Handle with 10 Blade Refills Gentle Shave for Sensitive Skin Reduces Irritation and Bumps
Gillette£19.064.6★960 rev
Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 - Blade Refills with Precision Trimmer Fits All Skinguard ProGlide ProShield and Fusion5 Gillette Razors for Men Handles
Gillette£12.594.7★1,433 rev
Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 Razor Blade Refills with Precision Trimmer Fits Fusion Handles
Gillette£23.234.6★4,140 rev
8 Pcs Replacement Shaver Heads Compatible with Gillettes SkinGuard Sensitive for Mach 3 Series 3 Ply Shaving Heads for Men Manual Beard Trimmer Classic Blue as Gift for Dad Boyfriend Grandpa(Blue)
ABinCHAOBang£4.692.2★22 rev
Gillette Contemporary White Plastic Sensitive SkinGuard Razor 2 Blades 1 Count Mens Unisex-Adults
Gillette£9.344.2★179 rev
Newest
by launch date8 Pcs Replacement Shaver Heads Compatible with Gillettes SkinGuard Sensitive for Mach 3 Series 3 Ply Shaving Heads for Men Manual Beard Trimmer Classic Blue as Gift for Dad Boyfriend Grandpa(Blue)
ABinCHAOBang£4.6922 rev
Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31
PHILIPS£31.5510,559 rev
Gillette SkinGuard Sensitive Peau Sensible Recharges De Lames De Rasoir Homme 8 Recharges De Lames Nouvelle Bands Lubricant Compatible with Avec Manches Fusion
Gillette£19.05252 rev
Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 - Blade Refills with Precision Trimmer Fits All Skinguard ProGlide ProShield and Fusion5 Gillette Razors for Men Handles
Gillette£12.591,433 rev
Gillette Fusion5 Razor for Men with Precision Trimmer 1 Handle Plus 10 Blade Refills 5-Blade System for Close Long-Lasting Shave Lubrastrip for Smooth Glide
Gillette£19.4813,847 rev
Trending
90-day click momentum
Gillette SkinGuard Mens Razor Blade Refill for Sensitive Skin 8 Blade Refills
Gillette£20.284.7★
Gillette SkinGuard Sensitive Razor Blade Refills 4 blades
Gillette£13.034.5★
Gillette SkinGuard Sensitive Razor Blades Men Pack of 8 Razor Blade Refills with Precision Trimmer Fits Fusion Handles
Gillette£23.234.6★
Gillette Contemporary White Plastic Sensitive SkinGuard Razor 2 Blades 1 Count Mens Unisex-Adults
Gillette£9.344.2★
Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31
PHILIPS£31.554.4★
What buyers say about shaving
What buyers praise and complain about, mined from review topics.What buyers love
“Clean shave”
“Good quality”
“Good price”
“Easy to use once u get the hang of it”
“SMOOTH”
“Sharp and great”
“Powerful and durable”
“Does exactly what it says”
“I noticed far less irritation”
“Very light and accurate when used”
What buyers complain about
“Cheap”
“Waste of money”
“Faulty not charging”
“Wrong description”
“my skin always reacted badly”
“Disappointed the one blade cannot give you a weeks shave”
“They do not fit Gillette razors at all”
“Does the job bit not as good as its reviews”
“Blades are blunt on arrival”
“Didn't survive a single battery cycle”
Top return reasons
Common questions
- Is shaving profitable to sell on Amazon United Kingdom?
- The niche generates £142K/yr across 10 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the shaving niche?
- 3 brands and 41 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in shaving?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Charging. The return rate is 0.7%.
- When does demand for shaving peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the shaving niche?
- Listings span £4.69–£31.55; the average listing price is £17.23 (sweet spot $15–$100). The average incumbent carries 3,545 reviews — the moat a new listing must climb.