Is shaver heads replacement profitable to sell on Amazon United Kingdom?

The niche generates £483K/yr across 22 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the shaver heads replacement niche?

10 brands and 90 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in shaver heads replacement?

Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 0.6%.

When does demand for shaver heads replacement peak?

Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the shaver heads replacement niche?

Listings span £5.52–£50.67; the average listing price is £21.10 (sweet spot $15–$100). The average incumbent carries 4,718 reviews — the moat a new listing must climb.

shaver heads replacement

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great£21.10

avg listing price — sweet spot $15–$100

Price range

Great£5.52–£50.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£483K

£483K/yr · 171K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Review moat

Bad4,718.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, shaver heads replacement is a £483K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

shaver heads replacement market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £422K–£528K; units × avg price
Conversion rate: 13.4%
Avg BSR: #64
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 4.2%
Avg brand age: 25 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

Braun75%
Artborn12%
SEPSCO2%
Pimoys2%
BHAGYA vasudhaiva Kutumbakam2%
Uoww2%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top shaver heads replacement search terms

braun series 3 replacement head33K/yr -4.4%15.8% conv.
braun series 9 replacement head32K/yr +0.4%12.4% conv.
braun shaver head19K/yr -1.8%5.6% conv.
braun series 9 pro replacement head14K/yr +25.5%15.8% conv.
braun s3 replacement head16K/yr -5.6%19.9% conv.
head shaver replacement heads12K/yr +7.4%0.5% conv.
shaver heads replacement9K/yr +6.1%2.0% conv.
braun shaver heads series 36K/yr -7.8%13.2% conv.
shaver heads6K/yr +2.6%0.7% conv.
braun 3040s replacement head5K/yr -0.4%15.2% conv.

All search terms

Top shaver heads replacement products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Braun Series 3 Electric Shaver ORIGINAL Replacement Head Get Back 100% Shaving Performance Compatible with Series 3 Shavers Made in Germany 21B

Braun£14.854.6★942 rev

Braun Original Series 9 PRO+ Electric Shaver Replacement Head 96M - Get Back 100% Performance Compatible with Series 9 Shavers Made in Germany

Braun£37.724.5★1,298 rev

Braun Series 9 PRO+ Electric Shaver ORIGINAL Replacement Head Get Back 100% Performance Compatible With Series 9 Shavers Braun Clean & Renew 96M

Braun£37.604.7★781 rev

Braun Series 3 Electric Shaver Original Replacement Head Easily Attach Your New Shaver Head Compatible with All Series 3 Electric Shavers 21B Black

Braun£17.964.6★24,311 rev

Braun Series 3 Electric Shaver Replacement Head Easily Attach Your New Shaver Head Compatible With All Series 3 ProSkin Electric Shavers 32B Black

Braun£20.554.6★20,988 rev

Newest

by launch date

2 Pack 32B Replacement Shaver Heads Compatible with Braun Series 3 Electric Head Shaver Compatible with Braun Series 3 3040s 3010s 310s 3000s 3050cc 3080s 390cc Etc Black (32B-2)

Artborn£14.5619 rev

5mo ago

SEPSCO Shaver Replacement Head Compatible with Braun Series 3 S3 Electric Shaver 32B Foil & Cutter Easily Attach Metal Bracket for 3040s 3000s 3010s 3050cc 3070cc 3080s 3090cc (Black)

SEPSCO£10.21141 rev

7mo ago

Braun Original Series 9 PRO+ Electric Shaver Replacement Head 96M - Get Back 100% Performance Compatible with Series 9 Shavers Made in Germany

Braun£37.721,298 rev

11mo ago

92S Replacement Shaver Heads Compatible with Braun Series 9 Electric Razors - Compatible with Braun 9290cc 9291cc 9370cc 9293s 9385cc 9390cc 9330s 9296cc & More Silver

Artborn£23.3523 rev

12mo ago

94M Replacement Shaver Heads Compatible with Braun Series 9/9 ProCompatible with Braun Electric Replacement Shavers Head S9 9290cc 9291cc 9370cc 9376cc 9293s 9260s 9295cc 9385cc Etc Silver

Artborn£24.3220 rev

12mo ago

What buyers say about shaver heads replacement

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent product”

Value For Money23%

“Good value”

Advertised Vs Actual Product13%

“better than I expected”

Size-Overall13%

“Fits my braun razor perfectly”

Efficiency5%

“Does the job very well”

Durability2%

“They are durable”

Product Condition2%

“Just like new”

Comfort-Overall2%

“Comfortable”

Ease Of Use2%

“Its good, used with ease”

Soft Feel2%

“Nice and smooth”

What buyers complain about

Durability29%

“Fell apart a couple of times”

Quality-Overall26%

“Really shoddy product”

Value For Money13%

“A bit pricey”

Sharpness4%

“Not sharp”

Size-Overall3%

“Doesnt fit very well”

Comfort-Overall2%

“it is nowhere near as comfortable or as close a shave”

Functionality-Overall2%

“This didn't work for me”

Damage/Burn Hair2%

“Blunt as a brick, heavy vibration and rips hairs out, used three days and binned”

Design-Overall1%

“It's a slightly different design too so the blade cover doesn't fit as nicely”

Heating1%

“I am not sure if its the heat of the foil or the cutting surface nibbling my skin”

Top return reasons

Size-Overall25%

Defective Material/Parts15%

Functionality-Overall13%

Durability8%

Compatibility-Overall7%

Sharpness7%

Quality-Overall4%

Advertised Vs Actual Product3%