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Shaver Heads Replacement

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 93% of clicks, so Shaver Heads Replacement is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£483K/yr171K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
62%top-5 click share · 10 brands · 90 sellers

Flapen Score

Shaver Heads Replacement against its category

The dotted line is the Health & Personal Care average. Past it, Shaver Heads Replacement is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaver Heads Replacement market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shaver Heads Replacement 171K times last year and spent an estimated £483K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £483K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
13.4%
Market size, estimated
£483Ka year
Peak month
December4.7× the quietest month
Top search term
braun series 3 replacement head33K searches a year

02 · Price

A sale here is worth £21.10.

Listings sell for £21.10 on average, from £5.52 to £50.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £21.10 that is £16K to £21K a year per listing.

Average price
£21.10inside the $15 to $100 sweet spot
Price range
£5.52–£50.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£16K–£21K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #64 within Shaving & Hair Removal. It carries 4,718 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#64in Shaving & Hair Removal
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,718per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Shaver Heads Replacement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£48K£97K£145K£193K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

90

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

6%

  • Braun75%
  • Artborn12%
  • SEPSCO2%
  • Pimoys2%
  • BHAGYA vasudhaiva Kutumbakam2%
  • Uoww2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Shaver Heads Replacement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Shaver Heads Replacement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braun series 3 replacement head33K/yr
  • braun series 9 replacement head32K/yr
  • braun shaver head19K/yr
  • braun series 9 pro replacement head14K/yr
  • braun s3 replacement head16K/yr
  • head shaver replacement heads12K/yr
  • shaver heads replacement9K/yr
  • braun shaver heads series 36K/yr
  • shaver heads6K/yr
  • braun 3040s replacement head5K/yr

Reviews and returns

What reviews say buyers love and hate about Shaver Heads Replacement

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.21

Fell apart a couple of times

Fell apart

didn't last

Quality-Overall26%−0.06

Really shoddy product

Poor Quality

Rubbish quality only lasted 3 months

Value For Money13%+1.76

A bit pricey

Waste of money

So expensive

Sharpness4%−0.02

Not sharp

These shaver heads are not sharp - blunt in fact

Not as sharp as i would like

Size-Overall3%+1.09

Doesnt fit very well

Just tight

Didn't fit properly

Love

Quality-Overall24%−0.06

Excellent product

Quality Shaver Head

Great build quality

Value For Money23%+1.76

Good value

Excellent value

Money well spent

Advertised Vs Actual Product13%+0.77

better than I expected

exactly what was advertised

As described

Size-Overall13%+1.09

Fits my braun razor perfectly

Fitted Perfectly

Fits securely

Efficiency5%+0.42

Does the job very well

Did the job well

Works well

Return

0.6% Return rate 33% Fixable by listing

Size-Overall25%▄█▃▇▄▄

Doesnt fit very well

Just tight

Didn't fit properly

Defective Material/Parts15%▇▇█▄▆▆
Functionality-Overall13%▅▄▄▃▄█

This didn't work for me

doesnt work as well in use

They were not as efficient as all my previous purchases which had come from Europe

Durability8%█▄█▆▂▄

Fell apart a couple of times

Fell apart

didn't last

Compatibility-Overall7%▄▁▆▃▄█

FAQ

Common Shaver Heads Replacement questions

Answered from the same tracked data.