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Shaver Cleaning Fluid

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -8.6% this quarter, so Shaver Cleaning Fluid is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£274K/yr119K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
51%top-5 click share · 11 brands · 72 sellers

Flapen Score

Shaver Cleaning Fluid against its category

The dotted line is the Health & Personal Care average. Past it, Shaver Cleaning Fluid is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaver Cleaning Fluid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shaver Cleaning Fluid 119K times last year and spent an estimated £274K. The top 5 brands take 88% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £274K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
13.9%
Market size, estimated
£274Ka year
Peak month
November1.9× the quietest month
Top search term
braun clean and renew refill cartridges25K searches a year

02 · Price

A sale here is worth £16.57.

Listings sell for £16.57 on average, from £7.63 to £36.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £16.57 that is £8K to £12K a year per listing.

Average price
£16.57inside the $15 to $100 sweet spot
Price range
£7.63–£36.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #235 within Shaving & Hair Removal. It carries 10,596 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
59%
Out of stock, average day
2.9%
Average rank
#235in Shaving & Hair Removal
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,596per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Shaver Cleaning Fluid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£55K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

72

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 98%

Open market

10%

  • Braun52%
  • PHILIPS15%
  • ROZAR10%
  • YinkeVibe7%
  • Liquipak3%
  • PROline Clean and Refresh3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Shaver Cleaning Fluid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Shaver Cleaning Fluid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • braun clean and renew refill cartridges25K/yr
  • braun shaver cleaning fluid20K/yr
  • braun cleaning cartridges9K/yr
  • shaver cleaning fluid9K/yr
  • braun series 9 cleaning cartridge7K/yr
  • philips shaver cleaning fluid7K/yr
  • shaver cleaner6K/yr
  • philips cleaning pod4K/yr
  • philips quick clean pod cartridge4K/yr
  • braun shaver cleaner4K/yr

Reviews and returns

What reviews say buyers love and hate about Shaver Cleaning Fluid

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
15%of negative reviews mention “Value For Money”
0.4%of orders come back
“costly”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shaver Cleaning Fluid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data