Shaver Cleaning Fluid
MaybeReturns run at only 0.4% of orders. But demand is soft, at -8.6% this quarter, so Shaver Cleaning Fluid is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 4855
- Market size
- £274K/yr119K searches / yr
- 90-day growth
- -8.6%search demand this quarter
- Competition
- 51%top-5 click share · 11 brands · 72 sellers
Flapen Score
Shaver Cleaning Fluid against its category
The dotted line is the Health & Personal Care average. Past it, Shaver Cleaning Fluid is stronger. Inside it, weaker.
Market
The Shaver Cleaning Fluid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shaver Cleaning Fluid 119K times last year and spent an estimated £274K. The top 5 brands take 88% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
13.9% of searches ended in a purchase last week.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £274K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -8.6%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £274Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- braun clean and renew refill cartridges25K searches a year
02 · Price
A sale here is worth £16.57.
Listings sell for £16.57 on average, from £7.63 to £36.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £16.57 that is £8K to £12K a year per listing.
- Average price
- £16.57inside the $15 to $100 sweet spot
- Price range
- £7.63–£36.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£12K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #235 within Shaving & Hair Removal. It carries 10,596 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 59%
- Out of stock, average day
- 2.9%
- Average rank
- #235in Shaving & Hair Removal
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,596per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Shaver Cleaning Fluid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Braun Original Shaver Care SmartCare Centre Refill Cartridges 8 Pack
- Price
- £27.99
- Rating
- 4.7/5
- Reviews
- 64,964
- Age
- 2y ago
Braun Original SmartCare Shaver Care Centre Refill Cartridges 6 Pack
- Price
- £23.67
- Rating
- 4.7/5
- Reviews
- 64,964
- Age
- 2y ago
Philips UK Kitchen and Home Quick Clean Pod Replacement Cartridge for Electric Shaver 3-pack Up to 9 mos hygienic shaving Quick Clean Pod compatible CC13/50 669 g 3-Count
- Price
- £14.05
- Rating
- 4.7/5
- Reviews
- 7,312
- Age
- 5y ago
Braun Clean and Renew Cartridge + Shaver Cleaner Fluid Refill Bottle for 3 Refills Equivalent to 4 Cartridges 500ml Improved Formula with 25% More Isopropyl Alcohol
- Price
- £15.97
- Rating
- 4.3/5
- Reviews
- 210
- Age
- 2y ago
Reusable Cleaning Cartridges Fit for Braun Clean & Renew Refill Cartridge CCR Replacement Shaver Cleaning Fluid with Gentle Hygienic Protection for Clean & Charge Cleaning Station (7 Month Supply)
- Price
- £15.87
- Rating
- 3.9/5
- Reviews
- 165
- Age
- 9mo ago
Trending
90-day click momentum
1L Electric Shaver Cleaning Fluid for Razors Clippers & Trimmers
- Price
- £9.15
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 3mo ago
Philips Quick Clean Pod Cartridge CC + Shaver Cleaner Fluid Refill Bottle for 3 Refills Equivalent to 4 Cartridges 500ml Improved Formula with 25% More Isopropyl Alcohol
- Price
- £16.92
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago
puRefill 500ml Shaver Cleaning Solution - Refill for Braun Philips Panasonic Cleaning Cartridges and Stations Up to 3 Refills Lemon Fragrance 500 ml (Pack of 1)
- Price
- £12.13
- Rating
- 4.2/5
- Reviews
- 291
- Age
- 4y ago
Accessories by Braun Clean & Charge Cartridge 3 Pack
- Price
- £21.48
- Rating
- 4.5/5
- Reviews
- 539
- Age
- 14y ago
Totex Clipper Spray 400ml 5-in-1 Lubricates Cleans Disinfects Cools & Anti-Rust | Disinfectant Spray for Hair Clippers Trimmers Electric Shavers Barber Use
- Price
- £7.63
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 1y ago
Newest
by launch date1L Electric Shaver Cleaning Fluid for Razors Clippers & Trimmers
- Price
- £9.15
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 3mo ago
Reusable Cleaning Cartridges Fit for Braun Clean & Renew Refill Cartridge CCR Replacement Shaver Cleaning Fluid with Gentle Hygienic Protection for Clean & Charge Cleaning Station (7 Month Supply)
- Price
- £15.87
- Rating
- 3.9/5
- Reviews
- 165
- Age
- 9mo ago
Braun Original SmartCare Shaver Care Centre Refill Cartridges 12 Pack
- Price
- £36.20
- Rating
- 4.7/5
- Reviews
- 64,964
- Age
- 1y ago
Totex Clipper Spray 400ml 5-in-1 Lubricates Cleans Disinfects Cools & Anti-Rust | Disinfectant Spray for Hair Clippers Trimmers Electric Shavers Barber Use
- Price
- £7.63
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 1y ago
1 Litre Shaver Cleaning Refill Fluid Handy Size Bathroom Bottle Clean & Renew Cartridge Hygienically Cleans Removes Residual Hair & Skin Particles (1)
- Price
- £9.13
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
72
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
51%
Top 20: 98%
Open market
10%
- Braun52%
- PHILIPS15%
- ROZAR10%
- YinkeVibe7%
- Liquipak3%
- PROline Clean and Refresh3%
- Open — no brand owns it (5 brands, 10%)
Demand
Shaver Cleaning Fluid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Shaver Cleaning Fluid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- braun clean and renew refill cartridges25K/yr
- braun shaver cleaning fluid20K/yr
- braun cleaning cartridges9K/yr
- shaver cleaning fluid9K/yr
- braun series 9 cleaning cartridge7K/yr
- philips shaver cleaning fluid7K/yr
- shaver cleaner6K/yr
- philips cleaning pod4K/yr
- philips quick clean pod cartridge4K/yr
- braun shaver cleaner4K/yr
Reviews and returns
What reviews say buyers love and hate about Shaver Cleaning Fluid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
costly
Waste of money
Expensive
Slightly different smell
It has quite a strong smell
I don't like the smell
not fit for purpose
much too small
It's big
cant be cleaned
I think this wasnt as good as the one came with the cleaning machine
leaving residue in the cleaner
Doesnt work with 5000 series
Not compatible with the 5000 series
Doesn't work with series 5000
Love
much cheaper
More Economical
Fair Price
As advertised
Exactly what I ordered
As expected
It cleans better
Cleans well
Great clean
Excellent, as described
The build quality is excellent
Good quality
My shaver smells fresh
clean smell afterwards which I like
smells nice
Return
0.4% Return rate 39% Fixable by listing
Doesnt work with 5000 series
Not compatible with the 5000 series
Doesn't work with series 5000
not fit for purpose
much too small
It's big
All a bit misleading
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shaver Cleaning Fluid questions
Answered from the same tracked data.