Skip to content

Shaver Cleaner

Fail

Shoppers spend only $40K a year here, so Shaver Cleaner is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£40K/yr27K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
75%top-5 click share · 8 brands · 44 sellers

Flapen Score

Shaver Cleaner against its category

The dotted line is the Health & Personal Care average. Past it, Shaver Cleaner is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaver Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shaver Cleaner 27K times last year and spent an estimated £40K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
11.7%
Market size, estimated
£40Ka year
Top search term
philips shaver cleaning fluid7K searches a year

02 · Price

A sale here is worth £12.60.

Listings sell for £12.60 on average, from £5.62 to £23.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £12.60 that is £1K to £3K a year per listing.

Average price
£12.60under the $15 to $100 sweet spot
Price range
£5.62–£23.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #289 within Shaving & Hair Removal. It carries 1,614 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
67%
Out of stock, average day
5.3%
Average rank
#289in Shaving & Hair Removal
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,614per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Shaver Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

44

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

5%

  • PHILIPS70%
  • ROZAR7%
  • Totex6%
  • Dunnet Tools4%
  • Liquipak4%
  • Wahl3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Shaver Cleaner search demand

Weekly searches over the year. Pick a range.

600400Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Shaver Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips shaver cleaning fluid7K/yr
  • shaver cleaner6K/yr
  • philips cleaning pod4K/yr
  • philips quick clean pod cartridge4K/yr
  • electric shaver cleaner4K/yr
  • philips quick clean pod3K/yr

Reviews and returns

What reviews say buyers love and hate about Shaver Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.03

expensive

Expensive

overpriced for what they are

Compatibility-Overall13%−0.10

Doesnt work with 5000 series

Not compatible with the 5000 series

Doesn't work with series 5000

Size-Overall8%+0.25

The tin is massive

It's big

This can is huge

Ease Of Cleaning7%+0.58

leaving residue in the cleaner

Once opened the cleaning pod is a pain to insert

which are messy to use

Instructions/User Manual/Troubleshooting6%+0.16

Instructions over complicated

Love

Value For Money19%−0.03

Good price

Great Value

Fair Price

Quality-Overall14%+0.71

The build quality is excellent

Top Quality

The quality of the spray is excellent

Ease Of Cleaning12%+0.58

It cleans better

Nice and clean

Great value cleanses very well

Advertised Vs Actual Product9%+1.06

As advertised

Does what it's supposed to do

As described

Ease Of Use7%+0.37

Quick and easy

The spray is really easy to use

Easy to use and replace

Return

0.4% Return rate 23% Fixable by listing

Compatibility-Overall46%█▆▄█▄▅

Doesnt work with 5000 series

Not compatible with the 5000 series

Doesn't work with series 5000

Size-Overall17%▄▆█▄▆▁

The tin is massive

It's big

This can is huge

Functionality-Overall10%▅▄█▁▅▁
Defective Material/Parts7%▁▁▅▃▅█
Advertised Vs Actual Product5%▁▁▁▃▁█

FAQ

Common Shaver Cleaner questions

Answered from the same tracked data.